5 Ideas to Set Up the Perfect Social Media Budget
Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...
Tailoring the Strategy Function for Success
By Jo Whitehead, Felix Barber and Rebecca Homkes
Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such...
Sound Business: Improving Your Audio ROI
By Steve Keller
“What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....
NOTHING IS FREE: Data-driven optimisation unlocks freemium business models’ real potential
By Stefan Wagner and Julian Runge
In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be...
Data to the rescue: Investing in (female) employees
By Ineke Ceder and Sumru Erkut
Can companies successfully align attention to their bottom line with the current urgent calls for wider diversity and inclusion?...
Storytelling Workshops: A Tool for Breakthrough Product Innovation
By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki
New product development (NPD) is essential to companies and it is an area where our research shows that...
How Organisations Can Overcome Conflicting Identity and Reputation
By William Harvey, Tim Morris and Milena Santos
Based on their examination of how an organisation responds when its identity is substantially misaligned with the...
Integrative Intelligence for a Trust-based Worldview for Business
By Sharda Nandram, Puneet Bindlish and Navin Keizer
Trust forms the bedrock of any business and can be seen as the fundamental currency of all...
Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory
By Dr Stéphane J.G. Girod
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
AI and Digital Resources in Fintech: Creating an evolutionary analytic platform for “risk” estimation
By Stephan Kudyba
This article describes the potential for AI to augment risk estimation for both individual investors and financial market assets. AI processes vast...
GDPR – Death Knell or a New Life for Customer Analytics?
By Amit Joshi
Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had...
An Innovator’s Midsummer Dream Come True
By Ulrich A.K. Betz , VP, Head of Innovation and Entrepreneurship Incubator, Merck
Organisations are eagerly looking for new ways to boost their innovation capabilities and...
Industry 4.0 –Designing the Factory of Tomorrow in North Rhine-Westphalia
It is the topic with the biggest economic dynamic. Industry 4.0 is revolutionising the production process – and North RhineWestphalia (NRW), Germany's industrial heartland,...
The Simplexity Gap Why Boards are Always a Step Behind their Management Teams –...
By Mihnea Moldoveanu and Richard Nesbitt
How impactful can simplexity gap be in corporate boards? In this article, the authors show how such gap undermines...
The Dark Side of Emotional Contagion
By Alexandra Dobra-Kiel
Investment banks – and the financial services industry at large – continue to bear the reputational scares of some high-profile ethical scandals....
Big Data: The Deciding Element in Mobile Advertising Efficacy
By Nidhi Prakash
In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the...
Actions, Not Words Yes, Working Parents Can Succeed – And You Can Help Them...
By Daisy Dowling
Organisations of all sizes and types struggle with the “working parent problem”: how to retain, and foster best performance amongst the significant...
High Performing Negotiations in a Team
By Guido Stein and Kandarp Mehta
Whether you’re negotiating solo or with a team, it is crucial to have a smart approach to get the...
Ebb and flow
By Steven MacGregor
I spent some time with Oracle a few weeks ago, during the kick-off to their new financial year. 150 senior leaders from...
21st Century Leaders: Driving Success Amid Intense Disruption
Fujitsu’s Duncan Tait on the imperatives for unlocking value in the digital age
Besides having superior knowledge about optimising digital for their business, what else...
Take Back Control: Sherilyn Williams Casiano on providing the affluent true control of their wealth
What is the secret to sustain and grow your wealth in the most effective and efficient way? In this interview with Sherilyn Williams Casiano,...
What the French Open can Teach Businesses about Branding
The Ten Key Lessons Every Marketer Should Know
By Laurence Minsky and Colleen Fahey
Improving one’s brand identity is indeed one of the greatest challenges marketers...
Amazon, Just a Click Away from Luxury
What are the Implications for Selective Distribution?
By Xavier Derville and Jean-Noël Kapferer
Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Chief Wellbeing Officer: Learning to Live
By Steven MacGregor
With the Chief Wellbeing Officer book released this week, we include an excerpt from Chapter 7 on how to achieve lifelong learning....
How Global are Germany’s Largest Corporations?
By Niccolò Pisani and Omar Toulan
Whereas facts suggest that German companies are among the best equipped and most active to pursue global growth, they...
Why Forgiveness Should Be Part Of Your Compliance Strategy
By David de Cremer
Compliance strategies are integral in creating a trustworthy, high performing and innovative work culture. As such, it is imperative for companies...
Waking Up to Data Quality
By Tadhg Nagle, Thomas Redman and, David Sammon
Bad data impacts managers and their companies far more than most realise today and presents an enormous...
The Three Types of Big Data That Matter for CMOs
By David Dubois and Gilles Haumont
Organisations today have massive amount of data at their disposal. However, not all C-level executives have clear typology of the...
Inner agility for health and wellbeing
By Steven MacGregor
We look at agile ways of working this month, including an excerpt from episode 7 of the Chief Wellbeing Officer podcast with global...
Fashion Brands and Social Media: Counterintuitive Evidence
By Matteo Altobelli
Marketing budget has been exponentially going digital. In this article, the author explores the social media platforms being used by 108 fashion...
Savvy and Skillful: a new look at office politics
By Adrian Furnham
Until recently the concept of office politics was exclusively associated with dirty tricks and Machiavellian manipulation. But recently psychologists using the concept...
Why Mark Zuckerberg’s Leadership Failure was a Predictable Surprise
By David De Cremer
In today’s more developed global village, responsible leadership is of paramount importance especially from businesses that make use of digital platforms....
When Technology Meets Finance: An Interview with CFO, Rabobank Asia Niels Boudeling
Finance leaders are aware of the tremendous impact of technological advancements and of the need to improve their business strategies to keep their competitive...
The Fintech Opportunity for Banks in Europe
By Elena Mazzotti and Francesca Caminiti
Propelled by data-driven innovation, fintech companies continue to gain traction – taking some financial firms by surprise. For banks...
Speaking Truth to Power
By Megan Reitz and John Higgins
The need for transparency has never been more important, both in politics and in business. However, new research from...
The ROI of Wellbeing
By Steven P. MacGregor
I was teaching Masters students at IE’s School of Human Sciences and Technology this week. Teaching wellbeing at work to an...
Machine Intelligence Will Shake Up Banking, But the Disruptors Won’t Be Fintech Startups
By Urs Rohner and Howard Yu
Artificial intelligence and machine learning are being woven into the fabric of every aspect of our lives. The financial...
What Really Matters to Gen Z? Workplace Tech or the Team Around them?
By Tony Bailey
As students get their A-level results and graduate from university this summer, a new tranche of young people will enter the workforce....
Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales
By Laurence Minsky and Keith Quesenberry
Today, through prior digital and social media research, organisational buyers approach their vendor sales teams much more informed. Hence,...
To Find Value in the Digital Age, Find It for Others First
By Omar Abbosh, Vedrana Savic and Michael Moore
To grow their businesses consistently, leaders must envision a much bigger picture of where value resides than...
Limitless Vision Infinite Possibilities: The Story of Allied Wallet CEO Andy Khawaja and his...
“Keep on climbing, the sky is the limit and believe me you will never reach the top because it’s endless.” In this interview, CEO...
The Right Business Model At The Right Time
By Adam Bock and Gerard George
The combination of globalisation, Moore’s law and ubiquitous information have transformed industries into fluid, rapidly-changing landscapes. Today’s competitor is tomorrow’s...
Digital Advertising’s Wild West: Deciding Which Media Channel is More Effective is the Key
By Tahir Nisar
A digital advertising campaign may be stymied by the difficulty in attributing the value of online investment to various online channels such...
Tolerating Failure: A Key to Creating Sustainable Business
By CB Bhattacharya, Ernesto Ciorra and Joanna Radeke
Best-in-class companies galvanise their workforces to serve a larger purpose – creating a better world. They empower...
Breaking the Mould! A New Business Model for the 21st Century
By Karl-Heinz Streibich
The pace of change in the digital era is too fast, and survival is the main objective. Software AG CEO Karl-Heinz Streibich...
Overcoming the Illusion of Email Overwhelm
By Joe Beccalori
One of the most dreaded activities that executives have got to face is treading through an overwhelming amount of electronic messages. In...
What’s Your Superpower?
By Lauren Noël and Christie Hunter Arscott
Imagine you enter an interview for a job and an executive asks you: “What’s your superpower?” How would...
Organisational Vitality: The Life Line for Your Company
By David De Cremer
Where do you see your company many many many years from now? In this article, David De Cremer tells us the...
Fun & Games: Business Models for Innovation
By Gregory Gimpel
While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated...
How To Catch A Moving Target in the Digital World
By Stijn Viaene
In this article, Prof. Stijn Viaene continues to shed light on the realities that executives and business leaders must face in the...