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Luxury Watch Brands

Top Luxury Watch Brands To Watch Out For This 2021

To say watches are only an accessory is a grieve understatement. They are more than just decorative pieces you sling on as an afterthought...

The Marketing Strategy Behind the Luxury Brands

On paper, it could be argued that high-end luxury brands should be struggling in the digital age. Competition from other brands is intense, but...

Does the Devil Wear Prada? Lessons in supply chain sustainability from luxury fashion

By Hakan Karaosman, Donna Marshall and Alessandro Brun Summary In this article, we present the results of a five-year ongoing research project, with multiple companies in...
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7 High-Tech Solutions That Turn Hospitality Industry Upside Down

When one says "high-tech" or "bleeding edge", the hospitality industry will probably be not the first association that jumps to your mind. After all,...

Innovation pathways for luxury brands – evolution or reinvention?

By Hannes Gurzki and Ashok Som  Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...

Sustainability is A Mindset, A Never Ending Journey

Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee Franziska Gsell has been the Chief Marketing Officer of...

The 7 Biggest Global Vacation Rental Trends for Property Owners

Due to the recent COVID-19 health crisis, the vacation rental business has experienced an unprecedented impact. The United States and many other countries have...

5 Reasons For A Golf Holiday In Costa del Sol Spain

The Costa del Sol in Southern Spain, has been a popular holiday destination for millions of tourists since the 1960’s. With it’s thriving nightlife, miles...
business article review

Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni

The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...
Man talking

The Rise of the Hospitality Manager

Happy, comfortable and productive employees and the new generation of office managers making it happen By Fernanda Arreola and Gregory Unruh New demands are emerging in...
BOBITS Aerial

The World’s Greatest Paradise Islands

Owning an island is the pipe dream of billionaires. Once you've bought all the conventional things that money can buy, owning a remote island...
Woman writing

How to Grow Your Luxury Retail Business through Guest Posting

Running a luxury retail business has always been quite different from almost any other enterprise. Different approach to marketing, clients with a specific set...

Why You Should Upgrade Your Business Travel Flights

The airline industry is expected to cross the $38.4 billion mark in the future. This means there are millions of people who splurge money...

The Cayman Islands Registry: the offshore aircraft registry of choice since the 1970s

The Cayman Islands Aircraft Registry (The Registry) is the registry of choice for many owners, financiers, management companies, attorneys and other key decision makers....

Luxury Fashion Retailers are Turning to Concept Stores

The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...

The Future of Luxury Talent

By Ashok Som Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...

3 things you need to know when investing in watches

to give watches the time of day (pardon the pun). They are not only fashion accessories, but also nowadays a high technological device that...

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...
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Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen

In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...

“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot

In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...

Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...

Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...

By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...
Executive Education

Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

By Klaus Heine and Francine Espinoza Petersen Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
operations and supply chain management

Designing Luxury Experience

By Vadim Grigorian and Francine Espinoza Petersen In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...

Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...

By Pierre Xiao Lu   Research Phenomena China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...

D-Hotel Maris: the Ultimate Luxury Experience

D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...

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