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Customer Acquisition vs Customer-Retention

Customer Acquisition vs Customer Retention: Which is More Important?

By Jessica Day Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
customer engagement

Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase

By Grace Lau Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
Handshake

A Step-by-Step Guide to Building a Sales Funnel for Your Business

By Jenna Bunnell A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
digital marketing

4 CTA Examples and How You Can Create an Effective One

by Nicholas Rubright Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....
social media

Social Proof: Why is it Important, and How Can You Use it?

By Jimmy Rodriguez Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...
competitive amazon marketing strategies

Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide

If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Digital Customer Onboarding Using OCR and AI for ID Cards

Digital Customer Onboarding Using OCR and AI for ID Cards

More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...
Branding

7 Most Common Branding Mistakes eCommerce Businesses Should Avoid

No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...
Shopping Cart

Reducing Shopping Cart Abandonment: 7 Time-Tested Tactics

Online shoppers are notorious for adding items to shopping carts, then leaving them there without completing the checkout process. While the widgets remain in...
Marketing Essentials for A Medical Practice Website

7 Marketing Essentials for A Medical Practice Website

The internet has changed the way that people make decisions about their health. It is important for medical practice website owners to make sure...
Sales-Money

What a Sales Book Won’t Tell You

A salesperson exuding confidence, experience, and knowledge allows the consumer an immediate sense of confidence. One of the primary difficulties for new sales staff...
Marketing

Tips On How to Use Digital Marketing to Enhance Your Business

Whether you are an e-commerce store or a brick and mortar business, promoting your brand and reaching your target audience will be one of...
Holidays-Marketing

How to Boost Holiday Season Marketing With a Brand Mascot

The holiday season is the best time of the year for brands and businesses. You can secure the advantage of the generous mood as...
Telegram

Promote Your Business with the Best Telegram Ads Platform and Increase Sales 

The question of how to stay afloat, retain regulars, and attract new clients is familiar to every business owner these days. No wonder entrepreneurs...
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
Customer Experience (CX) Trends

2022 Customer Experience (CX) Trends Revealed

The demand for excellent customer experience is at an all-time high right now. Pricing is no longer a sole factor that impacts patronage; 86%...
Great-Presentation-for-Tech

How to Create Great Presentations for Tech & Marketing Audiences

Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for...
Digital Marketing

Ideas to Improve Your Digital Marketing Strategy for 2022

Digital marketing trends keep on changing. Each year comes with some new trends in digital marketing. To keep up with the ever-changing digital marketing...
App-development

Gain More Mobile App Users With These 7 Acquisition Strategies

Even after developing mobile applications with a unique idea and great execution, you are likely to run it like a business if nobody knows...
B2B Sales and Lead Generation

It’s Time To Start Digitization of B2B Sales and Lead Generation

By Herman Cheng Digitization has fundamentally changed much of the consumer sales sector this past year, yet one crucial function remains relatively untouched—lead generation and business-to-business sales. While it’s...
Planning Marketing Campaign

10 Types of Marketing Campaigns to Boost New Business

Marketing is essential for any business looking to grow and expand its reach. 70% of marketers already know the importance of marketing, and they...
Marketing-Video

How to Use Videos to Boost Product Sign-ups

Videos offer businesses a unique way to get their audience to focus on their key message and convert them like no other marketing content....
Online survey

Opinions Incentivized: Online Survey Strategies in 2021

Consumer opinion data is highly sought after in 2021. Leading market research companies are continually investing in the incentivization of consumer opinions, and refining...
Using Video Calls to Win Sales

6 Best Practices For Using Video Calls to Win Sales

By Grace Lau In the digital era, technology has changed how and where we conduct our business. It’s now common to see businesses working...
B2B Marketing

6 B2B Marketing Strategies Guaranteed To Boost SaaS Companies

It can be challenging to make an effective strategy if you don't know how to make B2B sales correctly. To maintain a healthy sales...
Funnel

How to Create Funnels on LinkedIn

The LinkedIn funnel is a marketing data platform that provides you with actionable, business-ready data. It entails constantly clean, accurate, and current data. Reporting...
branding ideas

6 Best Tips For Improving The Visual Appeal Of Your Merchandises

Are you thinking of how to boost your customer’s shopping experience? If so, one of the best places to start would be to enhance...
Marketing Strategy

3 B2B Marketing Strategies to Try

Business to business marketing isn’t always easy. Most of us are used to marketing our products or services directly to consumers. Marketing to other...
Video Messaging

Video Messaging for Overall Success in Business

One of the most effective ways to communicate in business is through video. Now more than ever, it is essential that we come up...
International Marketing Campaign

4 Steps to an Effective International Marketing Campaign

Marketing a product across the world brings many challenges to the table, and not all of them will be immediately obvious before you start...
SEO

SEO and PPC: How Do They Work Together

Even though supporters of the one often regard the other one with skepticism, PPC and SEO are actually just two different sides of the...
Presentation

Five Proven Strategies for a Successful Online Multilingual Presentation

A wide range of challenges might arise during a presentation, including computer hardware and software malfunctions, timing concerns, background sounds, and your own stress...
email marketing

Nailing the Email Marketing Pitch – The Top Tricks and Strategies

An email has a far-fetching impact on newly launched businesses or start-ups. A newly started company can't afford to skip a good email pitch...
B2B Entrepreneur

How To Succeed As A B2B Entrepreneur

Your B2B sales effort is all about attracting and retaining prospects. However, earning client loyalty is easier said than done when most firms receive...
Marketing

How Covid-19 Has Changed Our Shopping Behaviour

The pandemic has accelerated the introduction of digital technology into our lives. Shopping is the first point that can prove it in the best...
VoIP

12 Ways to Implement VoIP in Your Integrated Digital Marketing Campaign

By Richard Conn A digital marketing campaign has many moving parts—content, social media, email—and there's plenty to consider and plan. A VoIP phone system as...
Marketing-Strategy

How to Stand Out from the Crowd with Your Marketing Strategy

No brand wants to fade into the background. After all the hard work building an ecommerce business and getting the right people to create...
Livestream Office

6 Ways to Leverage Live Streaming to Help Your Brand Growth

By Jenna Bunnell Thanks to the growing popularity of remote work and the world generally going digital, live streaming is the most prevalent it has...
Webinar

5 Reasons Why You Should Invest in Video Storytelling Campaigns

By Richard Conn Marketing is a bit like telling a story: you entice customers with the tale of your brand, values, and services. You probably...
Customer Churn

9 Powerful Strategies That Stop Customer Churn

By Jenna Bunnell Every business has lost customers. There’s not one business with a brand and system that satisfies everyone.  What matters is how you, as...
Link building

6 Great Tips for Link Building

The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...
Digital Marketing

Rising Digital Marketing Trends Predicted By Digital Agencies for 2022

Business owners in the United States spend billions of dollars annually on marketing campaigns. If you are currently spending money on these campaigns, keeping...

How to Boost Your Live Video Engagements and Build Relationships Live

By John Allen Videos are easy to consume,  highly engaging, and require much less active attention from the viewer to communicate information. They also have...
Affiliate Marketing - Featured Image

7 Ways to Create Long-Lasting Affiliate Relationships with Customers

By John Allen Affiliate marketing is one of the most effective forms of advertising on the internet. Affiliate marketing drives sales and significant conversions. 81%...
new customers

5 Exciting Incentives Perfect For Drawing In New Audiences

Maybe once in a generation, a leading company will release a product that’s so disruptive, so innovative, so engaging, that it flies off the...
Customer Service

How to Really Understand Your Customers

If you want to help someone, you need to understand them, as well as their needs and problems. The same goes for businesses and...
Web Traffic

3 Proven Strategies to Generate More Web Traffic

In today's digital age, internet presence matters when it comes to the success of any entrepreneurial venture. After all, most consumers begin their search...
Digital Marketing

The Importance of Having a Digital Marketing Plan for Your Business

Digital marketers have become more important than ever in recent years, as businesses are using digital platforms to connect with their customers daily. Digital...

How to Engage & Retain E-Commerce Customers Through Mobile Messaging

By Elena Kozlova Is it possible to overestimate the importance of customer engagement and retention for e-commerce businesses? Engaged shoppers are known to participate in...
B2B Marketing Strategies

8 B2B Marketing Strategies for Building a Professional Service Company

When businesses consider B2B strategy for marketing, they usually think of direct and outbound methods such as messages you can direct to clients or...

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