Marketing & Communication

Digital marketing is one of the fastest growing segments in the advertising and public relations field. Digital marketing is basically the part of online...

There's no denying that we are in an era where visual content is trending. Social media posts that contain images, whether still or moving...

By Maurik de Groot This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...

Good marketing practices added to your business plan matter now more than ever! A strong, concise, and clear marketing strategy is a big driving force...

By Thales Teixeira It has been five years since I published the first article on Decoupling theory here in the European Business Review,  explaining how,...

Since its creation in 2005, Youtube has successfully catapulted its way into mainstream social media through its creator-centred platform and innovative visual delivery of...

Despite having only been in the market for a decade, Instagram has grown to become one of, if not the, most popular social media...

Years ago, advertisers used radio, television, and billboards to promote a business. With the advent of the internet, however, traditional promotional techniques are getting...

As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...

By Frank Cespedes and Zoran Latinovic In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...

By Binh An Nguyen Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...

Every business knows that online reputation is critical. We all want glowing five-star reviews from every single customer, but unfortunately, that isn’t always the...

When everyone is talking about how to get free Instagram followers, have you ever thought that Instagram likes are still important but few people...

Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...

Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...

If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...

Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...

When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...

The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...

There’s no doubt that online shopping is at an all-time high, but how has the decade-long shift to online affected coupon marketing? In short,...

By Venkat Ramaswamy and Nicholas Ind With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is...

When many marketers think about their digital marketing strategy, they think of things like pay per click ads and search engine optimization. However, mobile...

Introduction A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...

Basic advertising standards may remain the same, but more display capabilities and gadgets are constantly being developed that you may want to use in...

The step and repeat pattern you come across in event banners is one of the most powerful means of showcasing your brand today. What’s...

By Sharon Fishburne Businesses of all sizes are having to think more seriously about their reputations. A reputational crisis not only damages consumer confidence in a...

Content creators today have a ton of data to analyze the reach and impressions of their content. Big data has enabled us to gather...

The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...

Let’s face it: direct selling and cold calling are getting trickier by the minute. Prospects don’t have the time to hear your offer. So,...

Each of your competitors knows and uses the same tricks you use to run your businesses; that's why the business ecosystem in 2021 is...

This post is inspired by a client for whom I am developing a series of aggressive price promotions in order to position their brand....

By Klaus Heine and Sabine Chrétien-Ichikawa Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...

By Adnan Bashir To this day, it never ceases to amaze me how the most pertinent of lessons can come from the most unlikely of...

Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...

James Rowland, Refinitiv, was recently crowned Marketer of the Year by the Chartered Institute of Marketing (CIM) during this year’s Marketing Excellence Awards. This...

Promotional elements and marketing strategies are critical elements of a business's success. It doesn't matter if you sell the best product in the world;...

For a business to be productive and attract and retain more clients, what should create an engagement? One of these ways is by choosing...

When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...

Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...

Launching a business can be exciting, as you’ll likely be filled with many ideas for marketing campaigns, the customer service experience, and sales tactics....

For businesses struggling against the sense that their firms are under threat once more from coronavirus, this winter can seem almost unbearable. But one...

Introduction Many business owners will agree that the Instagram platform does not just serve as a means for uploading or liking pictures. Instead, it comes...

By Svetlana Stotskaya 2020 has been a mixed year for business in general and for marketing professionals in particular. Some industries experienced accelerated growth, while...

Market research is a core component of business growth. We all know that running your own business comes with some risks, but whether you're...

Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts. One of the most common...

In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...

Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...

By Anne OUIMET “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...