Marketing & Communication

By Anne OUIMET “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...

Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...

Traditional methods of advertising leave a lot to chance. It is mostly a hit-or-miss operation for many companies. There might be no apparent reason,...

By Polina Haryacha To successfully engage with gamers, marketers must first understand how the gaming industry operates today. Outdated beliefs about gaming (read: gaming is...

Consumer purchasing patterns refers to the buying behavior of the ultimate consumer. Many characteristics, factors, and specificities influence a person’s decision-making process, purchasing behaviors,...

Uncover the importance of earned, owned, and paid media for your business. They’re the cornerstone of any comprehensive growth strategy; the digital marketing trifecta....

There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...

Merchandising is an excellent way to increase brand visibility and add a great new revenue stream for your business. Everyone can benefit from merchandising,...

Introduction There are over one billion websites in the entire world, according to the statistics. But what makes some of them much more successful than...

What many don’t realise from the get-go, is that having a great product or service is only part of what makes a business successful....

If you think your business will be fine once you have set a marketing plan in place, better think twice. Having a marketing plan...

By Seth Earley Successful marketing depends on delivering the appropriate information at just the right moment to move the user to the next step in...

New and experienced business owners have this notion that guest blogging is primarily about search engine optimization (SEO). But the truth is, it is...

B2B marketing continues to be a significant portion of many companies' marketing budgets, and there is no reason to believe this trend will change...

As per research, Americans still opt for direct mail over the digital form. In fact, more than 75% of people still trust the ads...

Millionaires are born in some of the most trying times, which is why right now is one of the best times to think about...

What is the essence of becoming a loyalty-oriented business?  Consumers would pick the best offers and deals in a competitive market, that’s given. Therefore, businesses...

Christmas is a time of festivity and a lot of shopping, and chances are you're planning your 'holiday marketing strategies' right now. To help...

If there is one thing that all of those who speak in front of an audience should thrive at, that is getting the public’s...

Are you using trending Instagram hashtags? If not, then you’re missing out on your marketing reach. Instagram has over 1 billion active users, and marketers...

Communication is pivotal across all businesses and industries; however, it's even more important than in others in some areas. A perfect example of this...

There is no doubt that the world is heading full-speed towards a digital society. This is true in virtually every corner of every country....

Video marketing is a new trend for businesses. It has various advantages over traditional advertising methods, as it is widely consumed content by the...

Digital display ads are everywhere, and they can appear on nearly any type of website. These ads are an excellent way for your business...

In a saturated marketplace, traditional marketing efforts are beginning to render themselves useless. Mixing up your marketing strategy is essential to make it in...

Finding and retaining top talent is a challenge across the healthcare industry, but especially in specialised areas like dental care. The first step is...

A webinar is a tool used to host virtual meetings, conferences, presentations, or even classes online. When properly done, webinars can help businesses connect...

Once upon a time, many turned to blogging as a viable marketing platform. It seemed like there was always someone starting a new travel,...

The existence and success of your business depend on your marketing strategies. You must publicize your brand, connect with your audience, gain high conversions,...

A company’s mission statement and vision can define the company, including the values, goals, and how it operates. It is vital to have a...

Like every other aspect of our world, technology has completely transformed the face of business, and nowhere is this more apparent than in the...

What is one of the most important things to get on YouTube? Well, the key to success is attracting the right audience. The first...

Overcoming customer acquisition cost challenges in the financial technology (fintech) sector has never been more difficult. In the B2C segment, firms are faced with...

People flock to Twitter to share their thoughts, political opinions and interact with others. Twitter is a place for people to share humor and...

Since your website’s load time is an important ranking factor, having a well-rounded hosting service is essential for your affiliate marketing success. Beginners tend to...

Online marketing plays a crucial role in generating more leads and increasing conversions. This is especially true nowadays when people are spending more time...

Keeping track of marketing trends is one of the best ways to guarantee your marketing plans are always relevant. You don’t have to jump...

3D is a word that peoples been hearing throughout the technology world, film industry, and other marketplaces for a number of years now. Ever...

Media buying is an essential step in marketing campaigns. During this process, marketers use digital advertising platforms to acquire “paid” media space and time...

If you’re the owner of a business website, then you already know the importance of search engine optimization. One of the best practices in...

Regardless of the size of your business, global visibility is a key element of long-term success. But this is determined by several factors, including...

The fact that your business’ reputation is vital to its survival and ongoing success is indisputable. Indeed, this has always been the case, but...

Marketing and promotion are not one-time investments, but rather, these are ongoing investments to maintain your brand image's prominence. These days the digital landscape...

With most businesses undergoing various forms of digital transformation, it should come as no surprise that the lack of physical interaction with customers might...

When running a business, one of the aspects you need to look at is how organised you are. To avoid confusion, it is important...

An average internet user spends more than double the time browsing on mobile devices than on desktops and laptops. Given a sharp increase in...

Social media marketing is a must in this century for any business, big or small, to grow to its full potential. In the US...

A lot of ecommerce store owners are much too focused on getting traffic and not really considering what happens after a visitor arrives on...

Online reviews are a crucial aspect for your business regardless of if you want them to be or not. Positive or negative, reviews are...