Marketing & Consumers

Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind. This is...

Many people think customer and business interactions have taken something off a backseat in some sectors due to the rise of online shopping and...

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...

Advertising technology provider Bannerflow, has created an infographic revealing the four key trends affecting European display advertising in 2019. Display ads continue to thrive in...

Small business owners need to be aware of how they can achieve marginal gains for their businesses. This is all about standing out and...

Some of the biggest brands in the world are football clubs. You only have to look at the insane amount of money some of...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...

Technology has completely changed the way many businesses work, giving the team everything they need to do their job effectively at the touch of...

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...