Marketing & Communication

By Jessica Day Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...

By Grace Lau Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...

By Jenna Bunnell A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...

by Nicholas Rubright Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....

By Jimmy Rodriguez Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...

If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...

More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...

No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...

Online shoppers are notorious for adding items to shopping carts, then leaving them there without completing the checkout process. While the widgets remain in...

The internet has changed the way that people make decisions about their health. It is important for medical practice website owners to make sure...

A salesperson exuding confidence, experience, and knowledge allows the consumer an immediate sense of confidence. One of the primary difficulties for new sales staff...

Whether you are an e-commerce store or a brick and mortar business, promoting your brand and reaching your target audience will be one of...

The holiday season is the best time of the year for brands and businesses. You can secure the advantage of the generous mood as...

The question of how to stay afloat, retain regulars, and attract new clients is familiar to every business owner these days. No wonder entrepreneurs...

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...

The demand for excellent customer experience is at an all-time high right now. Pricing is no longer a sole factor that impacts patronage; 86%...

Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for...

Digital marketing trends keep on changing. Each year comes with some new trends in digital marketing. To keep up with the ever-changing digital marketing...

Even after developing mobile applications with a unique idea and great execution, you are likely to run it like a business if nobody knows...

By Herman Cheng Digitization has fundamentally changed much of the consumer sales sector this past year, yet one crucial function remains relatively untouched—lead generation and business-to-business sales. While it’s...

Marketing is essential for any business looking to grow and expand its reach. 70% of marketers already know the importance of marketing, and they...

Videos offer businesses a unique way to get their audience to focus on their key message and convert them like no other marketing content....

Consumer opinion data is highly sought after in 2021. Leading market research companies are continually investing in the incentivization of consumer opinions, and refining...

By Grace Lau In the digital era, technology has changed how and where we conduct our business. It’s now common to see businesses working...

It can be challenging to make an effective strategy if you don't know how to make B2B sales correctly. To maintain a healthy sales...

The LinkedIn funnel is a marketing data platform that provides you with actionable, business-ready data. It entails constantly clean, accurate, and current data. Reporting...

Are you thinking of how to boost your customer’s shopping experience? If so, one of the best places to start would be to enhance...

Business to business marketing isn’t always easy. Most of us are used to marketing our products or services directly to consumers. Marketing to other...

One of the most effective ways to communicate in business is through video. Now more than ever, it is essential that we come up...

Marketing a product across the world brings many challenges to the table, and not all of them will be immediately obvious before you start...

Even though supporters of the one often regard the other one with skepticism, PPC and SEO are actually just two different sides of the...

A wide range of challenges might arise during a presentation, including computer hardware and software malfunctions, timing concerns, background sounds, and your own stress...

An email has a far-fetching impact on newly launched businesses or start-ups. A newly started company can't afford to skip a good email pitch...

Your B2B sales effort is all about attracting and retaining prospects. However, earning client loyalty is easier said than done when most firms receive...

The pandemic has accelerated the introduction of digital technology into our lives. Shopping is the first point that can prove it in the best...

By Richard Conn A digital marketing campaign has many moving parts—content, social media, email—and there's plenty to consider and plan. A VoIP phone system as...

No brand wants to fade into the background. After all the hard work building an ecommerce business and getting the right people to create...

By Jenna Bunnell Thanks to the growing popularity of remote work and the world generally going digital, live streaming is the most prevalent it has...

By Richard Conn Marketing is a bit like telling a story: you entice customers with the tale of your brand, values, and services. You probably...

By Jenna Bunnell Every business has lost customers. There’s not one business with a brand and system that satisfies everyone.  What matters is how you, as...

The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...

Business owners in the United States spend billions of dollars annually on marketing campaigns. If you are currently spending money on these campaigns, keeping...

By John Allen Videos are easy to consume,  highly engaging, and require much less active attention from the viewer to communicate information. They also have...

By John Allen Affiliate marketing is one of the most effective forms of advertising on the internet. Affiliate marketing drives sales and significant conversions. 81%...

Maybe once in a generation, a leading company will release a product that’s so disruptive, so innovative, so engaging, that it flies off the...

If you want to help someone, you need to understand them, as well as their needs and problems. The same goes for businesses and...

In today's digital age, internet presence matters when it comes to the success of any entrepreneurial venture. After all, most consumers begin their search...

Digital marketers have become more important than ever in recent years, as businesses are using digital platforms to connect with their customers daily. Digital...

By Elena Kozlova Is it possible to overestimate the importance of customer engagement and retention for e-commerce businesses? Engaged shoppers are known to participate in...

When businesses consider B2B strategy for marketing, they usually think of direct and outbound methods such as messages you can direct to clients or...