Marketing & Communication

Most companies have a funnel issue that video can resolve, not a video problem. The average marketing department deems video a top-of-funnel activity and...

Interview with Matt Pelling of Rhodes Music Rhodes CEO Matt Pelling discusses preserving heritage, embracing technology, reaching new audiences, and keeping an iconic music brand...

The digital search ecosystem is undergoing its most radical transformation since the inception of the web. Consumers, B2B decision-makers, and researchers are moving away...

In beauty, design is more than decoration. It helps shoppers decide what feels safe and what is worth the price. Recognition and trust are...

By Muskan A Shopify brand launches its affiliate program with a 15% commission and sends outreach to 100 affiliates. Twelve say yes. Four post once....

By Abigail Mitchell A conference is an expensive way to fill a notebook, and most notebooks are never opened again. This piece collects what six...

By Abigail Mitchell A new client is at their most anxious in the fortnight after they pay, and most suppliers spend that fortnight quietly getting...

By Abigail Mitchell Buyers increasingly prefer to make decisions without a salesperson in the room, and they make worse decisions when left entirely alone. This...

For years, digital marketing followed a familiar path: people searched Google, visited websites, compared products, read reviews, and eventually decided what to buy. Businesses...

Every business wants to increase its revenue. Getting steady sales numbers can be challenging, however. The world of markets is fast evolving and competition...

By Adrien Boyer Europe’s adtech sector is leading privacy-focused AI innovation, offering resilience and expertise that could strengthen the future of AI advertising AI has quickly...

By Boris Aleksandrov I spent twelve years at BACARDÍ, working inside the traditional campaign model. Campaigns were developed centrally, a set of assets was produced...

By Anthony Neal Macri Organic search traffic is sliding almost everywhere, and most of the worry about it is aimed at the wrong target. The...

Creative approval is fairly simple when an agency has a few active projects and one main contact on the client side. The designer sends...

Generating a lead is one of the easiest parts of the sales process to measure. A form is submitted, a meeting is requested, or...

B2B communication has traditionally relied on written content: brochures, reports, presentations, case studies and increasingly, websites and social media. While all of these remain...

By Dr. Anna Rostomyan and Dr. Monika Klein Did you know that fashion can be used to express your internal state by communicating non-verbally with...

A campaign can reach thousands of nearby people and still miss the households a business can serve profitably. Metro-wide targeting may buy impressions beyond...

Independent sponsors don’t treat relationship building as something separate from doing deals. It’s not a task to finish before the real work starts. For...

By Sherjan Husainie Businesses can personalize their brand at scale by creating the right supportive systems and brand-specific frameworks. Customers want brands to feel personal and...

By Maísa Benatti Everyone is asking whether AI will replace creative teams, but shouldn't we be asking what creative teams should actually be spending their...

Interview with Andreas Duess, Founder and CEO of FishDog Here’s how to mind the “say-do” gap in your marketing surveys by enlisting the help of...

Digital marketing has transformed the way businesses interact with their customers. Gone are the days of traditional advertising methods that often fell flat. Today,...

The modern workplace is increasingly distributed across offices, homes, coworking spaces, and multiple time zones. Employees may begin a conversation on a smartphone during...

Some of the biggest businesses in European media have come together to launch the European Media Marketplace. Announced in July 2026, it aims to...

The world is going digital and Southeast Asia is no exception; however, many international platforms underestimate Asian markets. They think that just translating the...

In the competitive landscape of B2B markets, understanding your customer base is more than a strategic advantage—it is a necessity. Two methodologies often employed...

By Avi Liran Discover ten powerful listening techniques that help leaders connect more deeply, inspire greater trust, and unlock the full potential of their teams. You...

By Muhammad Arslan Qamar In digital businesses, pricing is not a finance formula but a board-level lever that shapes growth, governs sales behavior, and protects...

Performance partnership programs have matured considerably as a marketing discipline. What began as straightforward revenue-sharing arrangements between brands and digital publishers has evolved into...

Email campaign testing is the process of verifying every element of an email, such as authentication records, subject lines, design rendering, and link destinations....

By John Ravaris The strongest value propositions are not invented internally—they are uncovered through disciplined discovery that aligns company strengths with what the market truly...

In a world where data-driven decisions determine marketing success, companies are increasingly turning to innovative platforms to optimize their strategies. Implementing Agentic CMO Platforms...

GDPR compliant email marketing means collecting consent, storing subscriber data, and sending campaigns in line with the General Data Protection Regulation. The rule applies...

Physical mail remains one of the most trusted communication channels in the banking and financial services sector. Regulatory disclosures, account statements, loan offers, fraud...

Email handles most customer communication well, but a small category of messages keeps failing quietly because the channel is too slow for the job. Most...

Strong communication is an important part of maintaining customer relationships and supporting business growth. Companies need reliable ways to share updates, promotions, notices, and...

Smart event marketing builds stronger brand awareness by creating memorable, face-to-face experiences that help people connect with your business on a personal level. While...

Teamwork is the engine of every successful organisation. Whether the goal is launching a product, managing a project or simply running daily operations, no...

In today's fast-paced business landscape, growth-stage companies and small-to-mid-sized businesses (SMBs) face a common dilemma: the need for high-level strategic marketing leadership without the...

In most B2B markets the brand that wins is not the one with the loudest campaign but the one whose expertise is most visible...

By Thom Newton In an era of AI-generated sameness, global brands grow by adapting meaningfully to local cultures rather than enforcing uniformity. Many brands today are...

By Petra Smith Generative AI doesn’t respond to persuasive copy - it evaluates consistency, specificity, and third-party evidence across your entire digital footprint. Marketing has always...

Businesses spend money on many marketing channels every month. Some invest in search engine optimization (SEO), while others focus on social media, paid ads,...

By Mostafa Sayyadi, Michael J. Provitera, and Joanna Seraphim Does your company's marketing target the most relevant part of its customers' brains? Read on to...

AI has moved into the everyday planning work small businesses used to do by hand, from comparing audiences and drafting adverts to spotting which...

By Eugene Ernoult Global growth isn't limited by market opportunity—it hinges on localization infrastructure that scales. Discover how the wrong setup quietly holds teams back. Market...

Most people do not complain when a customer experience disappoints them. They simply leave. A frustrating checkout process, poor communication, slow support, or confusing policies might...

Google and Facebook receive the most attention, advertising budget, and press. They're also the most competitive. For anyone looking to build a lead gen...

The traditional agency growth model is under pressure. For decades, agencies scaled by hiring more people, expanding service offerings, and building larger internal teams. Today,...