Marketing & Communication

Once upon a time, many turned to blogging as a viable marketing platform. It seemed like there was always someone starting a new travel,...

The existence and success of your business depend on your marketing strategies. You must publicize your brand, connect with your audience, gain high conversions,...

A company’s mission statement and vision can define the company, including the values, goals, and how it operates. It is vital to have a...

Like every other aspect of our world, technology has completely transformed the face of business, and nowhere is this more apparent than in the...

What is one of the most important things to get on YouTube? Well, the key to success is attracting the right audience. The first...

Overcoming customer acquisition cost challenges in the financial technology (fintech) sector has never been more difficult. In the B2C segment, firms are faced with...

People flock to Twitter to share their thoughts, political opinions and interact with others. Twitter is a place for people to share humor and...

Since your website’s load time is an important ranking factor, having a well-rounded hosting service is essential for your affiliate marketing success. Beginners tend to...

Online marketing plays a crucial role in generating more leads and increasing conversions. This is especially true nowadays when people are spending more time...

Keeping track of marketing trends is one of the best ways to guarantee your marketing plans are always relevant. You don’t have to jump...

3D is a word that peoples been hearing throughout the technology world, film industry, and other marketplaces for a number of years now. Ever...

Media buying is an essential step in marketing campaigns. During this process, marketers use digital advertising platforms to acquire “paid” media space and time...

If you’re the owner of a business website, then you already know the importance of search engine optimization. One of the best practices in...

Regardless of the size of your business, global visibility is a key element of long-term success. But this is determined by several factors, including...

The fact that your business’ reputation is vital to its survival and ongoing success is indisputable. Indeed, this has always been the case, but...

Marketing and promotion are not one-time investments, but rather, these are ongoing investments to maintain your brand image's prominence. These days the digital landscape...

With most businesses undergoing various forms of digital transformation, it should come as no surprise that the lack of physical interaction with customers might...

When running a business, one of the aspects you need to look at is how organised you are. To avoid confusion, it is important...

An average internet user spends more than double the time browsing on mobile devices than on desktops and laptops. Given a sharp increase in...

Social media marketing is a must in this century for any business, big or small, to grow to its full potential. In the US...

A lot of ecommerce store owners are much too focused on getting traffic and not really considering what happens after a visitor arrives on...

Online reviews are a crucial aspect for your business regardless of if you want them to be or not. Positive or negative, reviews are...

Youtube is fast becoming the most used website on the internet. Billions of hours of videos are uploaded on Youtube each day. Not considering...

A successful ad campaign consists of two major parts – great creativity and its proper delivery. Both of these components cannot be carried out...

By today's standards, video content is arguably the most sought after and accessible medium for an audience to consume. As a result, many turn...

If you want to turn over a steady profit for a sustained period of time, you need to have a loyal consumer base in...

Regardless of industry or sector, your business is in, a strong digital presence is a must in 21st-century marketing. The ubiquity of the Internet...

Having a fence that serves as a barrier between the actual site and the general public is essential at a construction site. It’s also...

Things have changed for HVAC businesses in the COVID era as demand dries up and customer expectations evolve. Even normal business decisions are becoming...

In any type of business, handling customer complaints would be considered as one of the most difficult to deal with. It is not always...

B2B (business-to-business) refers to businesses that have other companies as their customers. Also, rather than selling retail, B2B purchases are in wholesale or in...

Affiliate marketing is an easy way to make money online. Through it, you travel whenever you want and make enough money to support your...

A marketing strategy is a company’s plan for obtaining information about potential consumers and devising ways to convert them into paying customers. This plan...

Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...

Giving away can really create a lot of buzz around a certain product and company which can lead to increasing sales in the long...

In 2020, customer experience is at the forefront of many consumer purchase decisions. Not to be confused with customer service, the customer experience covers...

By Andre Vilares Morgado Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...

By Hannes Gurzki and Ashok Som  Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...

By Bernard San Juan Across the world, the COVID-19 pandemic has led to major shifts in business conditions for both B2B and B2C enterprises. Whether...

By Glyn Atwal and Maya Kaiser The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...

For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...

This 2020 has seen many content marketing strategies that one can apply. After all, content marketing still stands as one of the best ways...

Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...

The rise of social media over the past 20 years has been one of the most extraordinary events to witness. One of the areas...

When you first had the idea of starting your own business, you probably wanted to make a good amount of profit right from the...

Advertising a business, especially a small business, can be overwhelming. Despite the challenges associated with the advertisement, you cannot ignore the importance of advertisement...

Did you know that blogging is one of the best things you can do for your online business? Digital marketing has quickly become the best...

A blogging outreach campaign is an ingenious marketing strategy that most businesses incorporate in their marketing. Blogging outreach involves collaborating with famous bloggers who...

All the entrepreneurs who want their business to flourish need to make their marketing department invincible. No matter how splendid the quality of your...

Life is unpredictable and so is business. You may face a crisis at any point in time and things can actually go out of...