Marketing & Consumers

Recent statistics have shown that of all the platforms available for marketing, including television, radio, print and outdoor that it is digital that is...

The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...

Let’s face it — selling is hard work. Convincing a prospective buyer to trust you and consider your offer can be extremely difficult. It’s...

Are you annoyed because your influencer marketing campaigns seem to be failing? Despite all of your input, the results you seek do not seem to...

One of the most influential resources for a business owner is repeat business. Repeat business is established through two main approaches: providing a product...

Making your e-commerce business stand out involves a complex interaction of many things. First off, it is never an easy process as the market...

Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind. This is...

Many people think customer and business interactions have taken something off a backseat in some sectors due to the rise of online shopping and...

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...

Advertising technology provider Bannerflow, has created an infographic revealing the four key trends affecting European display advertising in 2019. Display ads continue to thrive in...