Where is Foreign Aid Really Going?
An Analysis on Embezzlement of Aid in West Africa.
“Wherever European Union funds are spent, within or outside Europe, the European Anti-Fraud Office (OLAF) can...
How Introverts and Extroverts Use Social Media Differently
We’re taking a deep dive into the social media behavioral differences of extroverts and introverts - terms coined by the famous psychologist Carl Jung....
Senior Professionals – The Benefits of Relocating to Work in the UK
We’ve heard a lot in the UK about how Brexit has impacted the job market but that almost always focuses on a lack of...
Premium Travel Services Where Personalisation Comes First: Interview with Ivan Saprov, CEO and Founder...
Unlike many other services for travellers where the emphasis is on automation, Voyagu's offering puts personalisation first, and only then applies the latest technology...
Beyond Good Intentions – Bringing Strategy To Giving, Impact Investing, and Corporate Responsibility
By Olga Almqvist
Value-driven leaders and people with means have an array of options for giving back to society. But whether through philanthropy, impact-driven investments,...
Better Connect With Employees and Clients All Over the World
Businesses now exist in a world where employees can work dotted all over the globe, and might rarely be in the same building as...
The Top Theories of Organizational Strategy Applied in Businesses
Organizational strategy is the process of determining a company's long-term direction and making decisions on allocating resources to pursue this direction. It is a...
Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers
By Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Using digital influencers to reach mass audiences is becoming popular in business-to-business (B2B) markets. For business...
How Should Brands Think About Political Activism?
By Matt Johnson
When it comes to engaging in activism, it's crucial that the brand should be intrinsically driven to address this issue, and isn't...
IP Warm-Up is Key to Building Sender Reputation in Email Marketing – Here’s How...
As an email marketer, you work in a highly competitive sector. With so many brands vying for the attention of your target consumers, you...
How This Conversion and Audience Data Platform Optimizes Marketing Funnels
Knowing an audience is a critical aspect of any business, as it enables marketers to create effective strategies that address the specific needs and...
Why Work and Organization Psychology Should Be Every Company’s Top Priority
It is an all-too-common occurrence that we hear of. You or someone you know starts a job they are excited about, only to leave...
The Rise of FinTech and the Shifting Nature of Financial Services
The way you bank is likely a lot different than it was for your grandparents or your parents. Now, more people rely on mobile...
Get Results from Your Mobile App Marketing Campaigns
Marketing consultants looking for the latest, most innovative, and ground-breaking ways to drive app downloads and increase revenue for their company or product can...
Building Your Brand Identity that Reflects Your Personality or Prospects: Why and Why Not?
By Syed Balkhi
Did you know that according to 77% of marketers, a strong brand is a key driver of a company’s growth?
Your brand identity...
How AI Could Change Marketing in 2023 and Beyond
The marketing world has experienced tremendous changes in the last decade, and technology hasn’t ceased to play a significant role in this evolution. Businesses...
Best Strategies to Grow Channel and Increase YouTube Views
YouTube has become a significant interactive source for people all over the world. To start up a new platform you need some quality views...
Pay Per Click Explained
You’ve probably noticed the paid adverts on Google search results pages and have considered testing the water for yourself. But whilst it is a...
Top Reasons Why Customer Feedback Is Important In B2B
In a world dominated by technology, B2B businesses frequently need to pay more attention to the value of customer feedback. Some firms overlook the...
7 Top Marketing Tips For Your Nonprofit Organization
Marketing is a fundamental part of running a successful business. And it is just as crucial for a nonprofit organization so that you reach...
Migom Bank’s Unprecedented Growth: A Look at the Past, Present, and Future.
With more than a billion people globally lacking access to financial services, banks like Migom Bank have a huge and fertile field to introduce...
Make Your Money Work: The Best Available Short-Term Investment Options
Investors understand that they can make short-term and long-term investments that diversify their portfolios. They also realise that since there are risks involved, they...
How to Apply for a Bad Credit Loan to Grow Your Business
Bad credit loans can be a powerful tool in helping to grow your business. By understanding the different types of bad credit loans available,...
6 Key Ways that Virtual Reality will Revolutionize the Marketing Landscape in 2023
If you’re yet to experience first-hand the growing virtual reality landscape, you shouldn’t be too concerned–the chances are you’ll be able to very soon....
What is Website Translation and How to Get it Done
Website translation is the process of taking content from one language and translating it into another, allowing you to reach a wider audience. For...
How To Integrate SMS With Salesforce For Effective Text Messaging Strategies
If you are looking to maximize your customer engagement and acquire more leads, then having a successful text messaging strategy is essential for your...
Optimize Corporate Spend With These 6 Tips
Spend management solutions can help companies optimize their expenditure. These solutions typically include tools and services, such as analytics, data management, contract management, and...
Why Your Business Should Open A Multi-Currency Account
A multi-currency account is a type of bank account that allows you to hold foreign currencies, both as an individual and as a business....
What Every Government Website Redesign RFP Must Include
Creating a Government Website Redesign RFP (Request For Proposal) is not an easy task. When we talk about an RPF, most tend to focus...
How to Anticipate Your Customers Needs with Data Interpretation
Providing the best customer experience means adapting your operation to suit your customers. Businesses must use data-driven personalization to keep customers in the door...
Loans in Denmark for Foreigners
Denmark and primarily Copenhagen is becoming more and more international every day that passes. Today there are many businesses with internal offices and staff...
How to Connect With Coworkers: WFH Edition
Working remotely can feel isolating, especially when you’re not able to connect with your coworkers in person. But it doesn’t have to be that...
B2B Marketing: Tips That Will Guarantee Your Breakthrough on Instagram
Instagram is not just a new social media platform where teenagers can post their OOTDs or a diversion for them. This photo and short...
5 Major Steps of Lead Management
Companies design a workflow that helps them optimise their sales operations. This specific workflow is referred to as lead management. Lead management helps organisations...
TikTok Downloader Tool for Faster Video Downloading Without a Watermark
Millions of users of the TikTok application, and people love using the application for video streaming. The platform shares millions of reels and videos...
M&A Community – A Modern Approach to Negotiating Deals that Gives Both Parties an...
Negotiation methods are now critical to the administration and operation of a business. Negotiations are necessary for establishing agreements on a wide range of...
How Businesses Can Build a Credible Climate Strategy Without Relying on Offsetting as a...
By Renaud Bettin
Business leaders today face an ever-increasing pressure to disclose data on ESG policies and decarbonization plans, and accusations of greenwashing from customers...
Preparing for a Recession: 7 Ways to Maintain Talent Quality Whilst Cutting Costs
By Sam Smith
As the economic situation in markets across Europe continues to deteriorate, firms are increasingly asking themselves tough questions about their bottom line....
Certainty of Uncertainty: 2022 in Review
By Emil Bjerg
Russia’s invasion of Ukraine. Energy crisis in Europe. Three Prime Ministers in two months in the UK. Persistent protests in Iran and...
Transactional vs Marketing Emails: What’s the Difference?
Email is one of the most popular ways for businesses to interact with their customers and drive sales. The two main types of emails...
How Did Barcelona Spend So Much Money on New Signings in the Summer?
In the summer Barcelona embarked on a summer transfer spending spree which left the rest of the continent aghast. They forked out over €100m...
10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion
By Aisha Noreen
Social media engagement is essential for any business, be it a B2B company or businesses operating in the B2C space. Through social...
The Power of SMS Marketing: How To Use Text Messages To Boost Your Business
SMS marketing is a very efficient approach to boost your company's revenue and drive more traffic to your website or landing page.
Although web apps...
The Importance of Engagement in Digital Marketing Strategies
The online behaviour of brands today is strongly influenced by social media and their peculiar functioning, the structure of the individual platforms, and above...
How to Start a Packaging Business in 2023?
Are you looking to start a packaging business in 2023? If so, you’re in the right place. In this blog post, we’ll be providing...
How to Accept International Payments for your Business
Finding the right service to help a high risk merchant to function securely and effectively in the modern age will ensure that your business...
Is Christmas Less Popular In An Inflationary Environment?
“You're not on the naughty list. Santa's just out of money!” That's what many Americans are saying this year, with half of the new...
How Social Media Can Aid Legal Directories
Social media broadens your online presence in the legal world and boosts your visibility to new clients. Plus, posting your website and blog material...
Why Outsource Digital Marketing?
Building an in-house marketing team can be costly and time-consuming. Vetting specialist candidates, onboarding, training, and managing a dynamic group of experts can be...
How To Leverage Social Media To Enhance Brand Reputation?
Businesses on social media platforms are accessible to their customers and clients. They can see the trends and ongoing customer demands and can create...
