soap 2 day
Home STRATEGY & MANAGEMENT

STRATEGY & MANAGEMENT

Where is Foreign Aid Really Going

Where is Foreign Aid Really Going?

An Analysis on Embezzlement of Aid in West Africa. “Wherever European Union funds are spent, within or outside Europe, the European Anti-Fraud Office (OLAF) can...
How Introverts and Extroverts Use Social Media Differently

How Introverts and Extroverts Use Social Media Differently

We’re taking a deep dive into the social media behavioral differences of extroverts and introverts - terms coined by the famous psychologist Carl Jung....
UK

Senior Professionals – The Benefits of Relocating to Work in the UK

We’ve heard a lot in the UK about how Brexit has impacted the job market but that almost always focuses on a lack of...
Premium Travel Services

Premium Travel Services Where Personalisation Comes First: Interview with Ivan Saprov, CEO and Founder...

Unlike many other services for travellers where the emphasis is on automation, Voyagu's offering puts personalisation first, and only then applies the latest technology...

Beyond Good Intentions – Bringing Strategy To Giving, Impact Investing, and Corporate Responsibility

By Olga Almqvist Value-driven leaders and people with means have an array of options for giving back to society. But whether through philanthropy, impact-driven investments,...
Better Connect With Employees and Clients All Over the World

Better Connect With Employees and Clients All Over the World

Businesses now exist in a world where employees can work dotted all over the globe, and might rarely be in the same building as...
The top theories of organizational strategy applied in businesses

The Top Theories of Organizational Strategy Applied in Businesses

Organizational strategy is the process of determining a company's long-term direction and making decisions on allocating resources to pursue this direction. It is a...

Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers

By Benedetta Crisafulli, Jaywant Singh and La Toya Quamina Using digital influencers to reach mass audiences is becoming popular in business-to-business (B2B) markets. For business...
brand activism

How Should Brands Think About Political Activism?

By Matt Johnson When it comes to engaging in activism, it's crucial that the brand should be intrinsically driven to address this issue, and isn't...
email marketer

IP Warm-Up is Key to Building Sender Reputation in Email Marketing – Here’s How...

As an email marketer, you work in a highly competitive sector. With so many brands vying for the attention of your target consumers, you...
How This Conversion and Audience Data Platform Optimizes Marketing Funnels

How This Conversion and Audience Data Platform Optimizes Marketing Funnels

Knowing an audience is a critical aspect of any business, as it enables marketers to create effective strategies that address the specific needs and...
Why work and organization psychology should be every company’s top priority

Why Work and Organization Psychology Should Be Every Company’s Top Priority

It is an all-too-common occurrence that we hear of. You or someone you know starts a job they are excited about, only to leave...
Rise of Fintech

The Rise of FinTech and the Shifting Nature of Financial Services

The way you bank is likely a lot different than it was for your grandparents or your parents. Now, more people rely on mobile...
Mobile App Marketing Campaigns

Get Results from Your Mobile App Marketing Campaigns

Marketing consultants looking for the latest, most innovative, and ground-breaking ways to drive app downloads and increase revenue for their company or product can...

Building Your Brand Identity that Reflects Your Personality or Prospects: Why and Why Not?

By Syed Balkhi Did you know that according to 77% of marketers, a strong brand is a key driver of a company’s growth? Your brand identity...
Marketing

How AI Could Change Marketing in 2023 and Beyond

The marketing world has experienced tremendous changes in the last decade, and technology hasn’t ceased to play a significant role in this evolution. Businesses...
youtube

Best Strategies to Grow Channel and Increase YouTube Views

YouTube has become a significant interactive source for people all over the world. To start up a new platform you need some quality views...
Pay Per Click

Pay Per Click Explained

You’ve probably noticed the paid adverts on Google search results pages and have considered testing the water for yourself. But whilst it is a...
Customer-Satisfaction

Top Reasons Why Customer Feedback Is Important In B2B

 In a world dominated by technology, B2B businesses frequently need to pay more attention to the value of customer feedback. Some firms overlook the...
Marketing

7 Top Marketing Tips For Your Nonprofit Organization

Marketing is a fundamental part of running a successful business. And it is just as crucial for a nonprofit organization so that you reach...
real_a26b69d8-4c51-4123-beb8-081a9e6093fd

Migom Bank’s Unprecedented Growth: A Look at the Past, Present, and Future.

With more than a billion people globally lacking access to financial services, banks like Migom Bank have a huge and fertile field to introduce...
Short-Term Investment

Make Your Money Work: The Best Available Short-Term Investment Options

Investors understand that they can make short-term and long-term investments that diversify their portfolios. They also realise that since there are risks involved, they...
How to Apply for a Bad Credit Loan to Grow Your Business

How to Apply for a Bad Credit Loan to Grow Your Business

Bad credit loans can be a powerful tool in helping to grow your business. By understanding the different types of bad credit loans available,...
virtual reality marketing

6 Key Ways that Virtual Reality will Revolutionize the Marketing Landscape in 2023

If you’re yet to experience first-hand the growing virtual reality landscape, you shouldn’t be too concerned–the chances are you’ll be able to very soon....
website translation

What is Website Translation and How to Get it Done

Website translation is the process of taking content from one language and translating it into another, allowing you to reach a wider audience. For...
Integrate SMS With Salesforce

How To Integrate SMS With Salesforce For Effective Text Messaging Strategies

If you are looking to maximize your customer engagement and acquire more leads, then having a successful text messaging strategy is essential for your...
Optimize Corporate Spend

Optimize Corporate Spend With These 6 Tips

Spend management solutions can help companies optimize their expenditure. These solutions typically include tools and services, such as analytics, data management, contract management, and...
banking

Why Your Business Should Open A Multi-Currency Account

A multi-currency account is a type of bank account that allows you to hold foreign currencies, both as an individual and as a business....
government website

What Every Government Website Redesign RFP Must Include

Creating a Government Website Redesign RFP (Request For Proposal) is not an easy task. When we talk about an RPF, most tend to focus...
data interpretations

How to Anticipate Your Customers Needs with Data Interpretation

Providing the best customer experience means adapting your operation to suit your customers. Businesses must use data-driven personalization to keep customers in the door...
Loans in Denmark for Foreigners 

Loans in Denmark for Foreigners 

Denmark and primarily Copenhagen is becoming more and more international every day that passes. Today there are many businesses with internal offices and staff...
work from home

How to Connect With Coworkers: WFH Edition

Working remotely can feel isolating, especially when you’re not able to connect with your coworkers in person. But it doesn’t have to be that...
B2B Marketing

B2B Marketing: Tips That Will Guarantee Your Breakthrough on Instagram

Instagram is not just a new social media platform where teenagers can post their OOTDs or a diversion for them. This photo and short...
lead management

5 Major Steps of Lead Management

Companies design a workflow that helps them optimise their sales operations. This specific workflow is referred to as lead management. Lead management helps organisations...
TikTok-download

TikTok Downloader Tool for Faster Video Downloading Without a Watermark  

Millions of users of the TikTok application, and people love using the application for video streaming. The platform shares millions of reels and videos...
Negotiating Deals

M&A Community – A Modern Approach to Negotiating Deals that Gives Both Parties an...

Negotiation methods are now critical to the administration and operation of a business. Negotiations are necessary for establishing agreements on a wide range of...
Credible Climate Strategy

How Businesses Can Build a Credible Climate Strategy Without Relying on Offsetting as a...

By Renaud Bettin Business leaders today face an ever-increasing pressure to disclose data on ESG policies and decarbonization plans, and accusations of greenwashing from customers...
Preparing for a Recession

Preparing for a Recession: 7 Ways to Maintain Talent Quality Whilst Cutting Costs

By Sam Smith As the economic situation in markets across Europe continues to deteriorate, firms are increasingly asking themselves tough questions about their bottom line....
2022 review

Certainty of Uncertainty: 2022 in Review

By Emil Bjerg Russia’s invasion of Ukraine. Energy crisis in Europe. Three Prime Ministers in two months in the UK. Persistent protests in Iran and...
Transactional vs Marketing Emails

Transactional vs Marketing Emails: What’s the Difference?

Email is one of the most popular ways for businesses to interact with their customers and drive sales. The two main types of emails...
barcelona

How Did Barcelona Spend So Much Money on New Signings in the Summer?

In the summer Barcelona embarked on a summer transfer spending spree which left the rest of the continent aghast. They forked out over €100m...
10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

By Aisha Noreen Social media engagement is essential for any business, be it a B2B company or businesses operating in the B2C space. Through social...
SMS Marketing

The Power of SMS Marketing: How To Use Text Messages To Boost Your Business

SMS marketing is a very efficient approach to boost your company's revenue and drive more traffic to your website or landing page. Although web apps...
Digital Marketing Strategies

The Importance of Engagement in Digital Marketing Strategies

The online behaviour of brands today is strongly influenced by social media and their peculiar functioning, the structure of the individual platforms, and above...
Packaging-Business

How to Start a Packaging Business in 2023?

Are you looking to start a packaging business in 2023? If so, you’re in the right place. In this blog post, we’ll be providing...
int payment for business

How to Accept International Payments for your Business

Finding the right service to help a high risk merchant to function securely and effectively in the modern age will ensure that your business...
Christmas

Is Christmas Less Popular In An Inflationary Environment?

“You're not on the naughty list. Santa's just out of money!” That's what many Americans are saying this year, with half of the new...
social media marketing

How Social Media Can Aid Legal Directories

Social media broadens your online presence in the legal world and boosts your visibility to new clients. Plus, posting your website and blog material...
Digital Marketing

Why Outsource Digital Marketing?

Building an in-house marketing team can be costly and time-consuming. Vetting specialist candidates, onboarding, training, and managing a dynamic group of experts can be...
brand

How To Leverage Social Media To Enhance Brand Reputation?

Businesses on social media platforms are accessible to their customers and clients. They can see the trends and ongoing customer demands and can create...

Upcoming Events

BEST PARTNER FOR BUSINESS GROWTH