One of the most influential resources for a business owner is repeat business. Repeat business is established through two main approaches: providing a product or service of high quality and delivering a positive customer experience. When both occur, clients will bond with the business and are likely to spread the word about the business. Taking the time to send thank-you cards is a way for businesses to cultivate relationships and increase repeat business. Here’s how it works.
Personal Connections Develop
Businesses looking to stand out from their competition will take the extra time to thank their clientele for their business. While some may send emails, a business that will send out cards shows an extra level of care for their clientele. Before writing the thank-you card, think about what will be written, the tone of the message, and any personal elements that will make the customer know it’s not a canned thank-you note.
Writing thank-you notes offers many benefits to the writer and the receiver. Writers benefit from the mental and physical acts of thinking about and writing the note and demonstrating an act of gratitude. In today’s digital world, a handwritten note demonstrating a genuine appreciation for a customer’s business shows the customer that they truly matter. Handwritten thank-you notes should not include any promotions or incentives. The notes should include only messages of thanks and gratitude for their business.
Details Make the Difference
Although a customer would appreciate a thank-you email, a handwritten note will certainly stand out and have a greater impact. Thank-you cards should be legible and not too formal. The personal nature of a handwritten note allows you to be professional, but it also offers the opportunity to show some personality. Partnering with a greeting card company is an additional step that will help take the guesswork out of creating the perfect thank-you card, as the company can help you select the best paper type, weight, and design for the card. When you select thank-you notes, ensure they are high-quality and show personality. Heavier card stock shows attention to detail and makes the customer take note.
Happy Customers Talk Combining excellent customer service with a personal touch will increase word-of-mouth marketing. Happy customers will naturally spread the word about their experience, and you’ll notice an increase in positive online reviews. All these things will cause a natural increase in brand awareness, which in turn will increase business.
An additional business benefit is loyalty that’s built between the business and the client. Loyal clients will return year after year because they believe that their business matters. Effective salespeople know that their sales pipelines must have a steady base of happy customers to support the time it takes to build new business.
Smart businesses know the importance of understanding their customers and showing appreciation for their business. Without the client, there is no business. Taking the time to show appreciation by sending out thank-you cards is a great way to help build and solidify client relationships.