Marketing to Gamers in 2021
By Polina Haryacha
To successfully engage with gamers, marketers must first understand how the gaming industry operates today. Outdated beliefs about gaming (read: gaming is...
Instagram Influencers Could Earn More: Telega.io Team Launches an Instagram Influencer Platform
The Beta version of a new Instagram Influencer platform IsntaJet was launched on December 1st.
According to Forbes journalists, this is already the second product...
Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide
If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Leaders’ Behaviours and Organisational Cultures Needed for Success in a Post Covid Hybrid Workplace
By Vlatka Ariaana Hlupic
The global pandemic has changed all aspects of our lives including the way that we are now working. As organisations are...
Why You Should Become a Loyalty-Oriented Business (and How to Do It)
What is the essence of becoming a loyalty-oriented business?
Consumers would pick the best offers and deals in a competitive market, that’s given. Therefore, businesses...
How to Use Slack Like a Pro
Slack has become the de facto platform by which teams and organizations communicate - and with good reason. Slack takes the power and flexibility...
Using Stories to Create Exceptional Performance
By Lior Arussy
Arguably one of the most powerful examples of a performance-defining event for a company was done by a chain-smoking, alcohol-drinking CEO. His...
5 Benefits of Establishing Your Business in London
While the capital cities across the globe may be a little quieter of late, that shouldn’t put you off considering these locations to base...
Top 5 Must-Know Strategies on Building a Successful Brand in 2022
Brands are becoming increasingly important in the world of business. With the popularity of social media, companies can target specific audiences with products and...
Overcoming the Triple Hurdle of Diversity Management
By Winfried Ruigrok
Diversity management is a key instrument to position your company as a preferred employer. Fail to recite this mantra and you risk...
9 Big Benefits of Linerless Labels
If your business needs labels to package products, you have likely explored the various label options available from which to choose. While both liner...
How to organize hybrid work in the office
What is a hybrid office?
A hybrid office is a company format in which some employees work permanently in the office, some work remotely, and...
How Tech Can Help Us Prepare For Events in 2021
Technology has played a huge part in helping people still move forward in 2020. It has enabled thousands of people to work remotely and...
If the First and Second Place Coincide, You need to Create and Safeguard a...
By Kathleen Vangronsvelt
In this time of crisis, there is no first and second place anymore
If you are one of those people who are currently...
Are You Taking Full Advantage Of Email Marketing?
There are many different options out there to help you promote your business. Website? Check. Social media ads? Check. Influencer collaborations? Check. But one...
The Psychology of Greed
By Adrian Furnham
As one of the seven cardinal sins, greed is a trait no one wants to be accused of. While people detest and...
A Brief Guide to White Label Banking Solutions for FinTech
Trying to build a digital banking solution from scratch can be overwhelming. You need a lot of monetary and human resources to design and...
How to Make TikTok Work for Your Business?
As of now, TikTok has 1 billion monthly active users, and it has been installed over 3 billion times globally. Keeping these stats in...
The Anatomy of Board of Director Culture
By Patrick R. Dailey
Culture matters more than before. Unless the right board culture is in place, nothing very special is likely to happen.
Talented directors...
Tips on How to Plan Effective Communication Strategies for Marketing
Businesses cannot afford to lose website visibility and authority in a corporate age driven by digital marketing. Back in the day, companies focused on...
5 Ways to Boost Your Business and Increase Revenue
By Olha Onofriichuk
How to make your business bring more money and clients? To make a long story short, this is a complex and not...
Lessons Business Owners Can Learn from Political Campaigns
Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more....
The 3 Most Important Pillars of Emotional Marketing for a Brand
By Aabhas Vijay
Competition between companies is becoming fiercer. Products and services are becoming more homogeneous every day and companies must find a way to...
What is Outreach Marketing & What are its Benefits?
Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
The Road to Sustainable Business Mobility
Interview with Carsten Kwirandt
In this day and age, sustainability must be on the agenda of every organisation – particularly when it comes to their...
The Eight Enablers of a Transformational Culture
By David Liddle
Culture is the greatest asset, or the greatest liability, an organisation has. Yet in many companies it is barely talked about and...
How To Create a Satisfying and Hassle Free UX of WordPress Dashboard?
The popularity of WordPress, being the most widely used CMS, is because of the ease of use it offers to people with almost no...
We’ve Made Space for Neurodivergence – But the Mission Is Far from Over
By Marcus Orme
In this article, Marcus Orme, CEO and Co-Founder of the UK's leading independent media agency, Medialab reflects on how far we’ve come...
Why You Need to Localise Now
By Christina Comben
If you do business on a global scale, with multilingual and multicultural clients, you should be localising your marketing message to your...
Developing a Breakthrough Service Model for Profitable Growth
By Philip G. Moscosoand Alejandro Lago
Stronger competition and more demanding customers require companies to deliver exceptional service and ultimately offer differentiated value propositions in...
When Production Cannot Keep Up With Marketing: How Co-Packing Keeps European Campaigns On Track
When the Factory Falls Behind the Campaign
Across Europe, many FMCG and retail brands share the same pain point: marketing is ready, but production is...
Best Ways to Improve Engagement Through Digital Signage
By Grace Eva
Digital building technologies have changed the way businesses communicate with customers by transforming user experiences. Irrespective of the industry that you cater...
Making Corporate Learning Work
By Shlomo Ben-Hur & Nik Kinley
Corporate Learning functions are under pressure to deliver like never before. Yet studies have repeatedly shown that business leaders’...
Why Review Is Essential in the Context of 360-Degree Feedback?
Introduction
In the world of job performance evaluation, the 360-degree feedback system has become quite popular as a tool to gauge how well someone is...
Different Workers Compensation Insurance Options
Working is an exciting and challenging experience, but hazards can also be prevalent. Workers’ compensation insurance helps protect against common injuries like mental stresses,...
Innovation pathways for luxury brands – evolution or reinvention?
By Hannes Gurzki and Ashok Som
Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...
Give Your Brand a New, Professional Look with Artlogo
The field of online marketing is a vast one. You’ll find that there are plenty of tools that support you in the journey toward...
The Secret Life of Crowdfunding
By Adam J. Bock and Denis Frydrych
Crowdfunding is a much-hyped tool for entrepreneurs to access capital anywhere in the world. While media and public...
How to Find Out the Type of Marketer Your Business Needs
Even if you’re working with great agencies and freelancers, the marketing efforts may feel disconnected. If you want to focus on SaaS customer acquisition...
KeepProductive: Spike is “iMessage For Your Email”
In today's fast-paced business world, effective communication is critical to success. With remote work becoming more common and teams spread out across different locations,...
Top Digital Marketing Automation Tools for Scaling your Business
Looking for an efficient way to grow your business and maintain your competitive edge? Digital marketing automation is one strategy which allows businesses to...
Making China Your Top Priority
By Gong Li, Henry Egan and Andrew Sleigh
Companies have never had such an array of options when it comes to investment opportunities in the...
Why Robots May Not Be Taking Your Job – at least, not in...
How Organisations Can Embrace Automation
By Leslie Willcocks
In this article Professor Willcocks discusses the reality of robots, what they mean for ‘human’ jobs and how...
Diversity and Inclusion in a Remote Workforce
Consider the Ways Remote Work Promotes Diversity and Inclusion
A diverse and equitable workforce does not happen by accident. This kind of flourishing workplace culture...
The Executive’s Guide to Retirement: Making Peace and Building Your Next Chapter
By Michael Watkins and Chris Donkin
Having led others for so long, executives close to retirement often struggle with the prospect of leaving and slowly...
The Consistency Trap: How to Make Better Decisions
By Dr. Tim Mullett, Reader, Behavioural Science at Warwick Business School
Repetitive strain: Consistency bias can blind decision-makers to key factors when making similar choices.
Practice makes...
Discover Dubai’s Finest: Palma Development’s Premium Legacy
Dubai, a city renowned for its skyline of architectural marvels and its epitome of upscale living, is home to some of the world’s most...
10 Tips to Boost Hiring for Your Business
Hiring the right talent is crucial to the success of any business, and attracting top candidates can be a challenging task. With the labor...
Revitalizing Your Workspace: 15 Top Tips for a Refreshed and Inspiring Home Office
In the era of remote work, your home office is your productivity sanctuary. Whether you're a seasoned telecommuter or a newbie in the virtual...
How to do Marketing and Advertising in Singapore? 5 Best Tips
Marketing and advertising in Singapore is both exciting and challenging. A country as diverse as Singapore has a wide selection of important things businesses...
