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STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Instagram Engagement

Major Drivers of Instagram Engagement Rate and Effective Ways to Increase It

Instagram is one of the most popular social media platforms these days. Stanford University graduate Kevin Systrom1 co-founded the popular app back in 2010 together with...
payroll

Steps to Create Certified Payroll Reports

Certified Payrolls have become an essential part of compensation when it comes to people working under government-funded projects. Today, if there are any discrepancies...
China Business

Doing Business in China: Your Company Only Needs This to Blossom

In 2015, one of the most significant happenings in Asia was the signing of ChaFTA, a free trade agreement between China and Australia that...

Asia AI Talent Will Flip the European Service Providers  

By Mark Basa  Remember the days when outsourcing by European companies to freelancers in Asia was stereotyped as a trade-off between cost and quality? Well,...
Marketing

Some of the Instagram Marketing Mistakes that All Businesses Must Avoid

All businesses need to focus on having an active and robust social media presence for survival and sustenance. Experts firmly believe that no social...

Complexity Kills Profits – CEOs need to simplify their businesses

By Simon Collinson and Melvin Jay The competitive environment is becoming more complex and unpredictable, and senior managers have no control over the underlying trends,...

What Senior Executives Should Know About Sales

By Frank Cespedes Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with functional best practices. As a senior...
Link Building

Link Building Strategies that Still Work in 2022

If you have even a little bit of information or knowledge about Search Engine Optimization (SEO) and its techniques, you will definitely have heard...
Robert Szustkowski on Disinformation and Its Impact on Democracy

EU Needs Stronger Investment in Journalism and Fact-Checking to Counter Disinformation

Europe is grappling with an escalating disinformation crisis that threatens the very foundations of democracy. This issue has gained global attention, with leaders at...
employee loyalty

4 Ways to Increase Employee Loyalty in 2021

Retaining your top talent throughout the years will not only decrease your company’s turnover fees, but it could increase productivity and profitability. However, many...
Banner

Why You Should Use Vinyl Banners For Your Next Advertising Event

Vinyl banners are inexpensive to create eye-catching advertising that promotes your brand without being too intrusive. Vinyl banners are lightweight and portable, making them...
Online Payment

6 Transaction Technology Trends Changing Online Payment in 2022

The world is digitizing at a rapid rate, and the global economy is no exception to the rule. The world has progressed from paper...
Instagram Marketing

Want to Buy Instagram Followers UK in 2022?

Instagram is undoubtedly one of the most popular social networks in the UK, and its influence is growing with time. Want to buy Instagram...
luxury vegan fragrance brand

Scentsophy Named Finland’s Best Luxury Vegan & Sustainable Fragrance Brand

Scentsophy, the Finnish perfume house known for its ingredient transparency and emotion-driven approach to scent creation, has been named Best Luxury Vegan & Sustainable...
iStock-1746329640

We Need To Talk About Elon Musk

By Grishma Jashapara The rise of mass media and celebrity culture has amplified the “cult of personality” trend - and it should concern us. Firstly, let’s...
Soft Skills Training

Distributed Leadership Teams Need Ongoing Soft Skills Training

by Dr. Martina Carroll-Garrison When individuals are promoted into a managerial role, there can be a paradox in how they manage people. Ask a...
company’s negotiation skills

Five Ways CEOs Can Boost The Bottom Line By Improving How Their Companies Negotiate

By Milan Prilepok “Improve our negotiation skills” may not appear near the top of every CEO’s to-do list. But that’s a mistake. A huge chunk...
B2B Email and user icon,sign,symbol marketing or newsletter concept

How to Transform Your Business Growth with B2B Email Lists that Actually Work

You've spent months perfecting your product or service, but somehow your ideal customers still don't know you exist. Sound familiar? You're not alone. Thousands...

Entrepreneurial Risks and the Joys that Come with Them

By Myra Strober Sometimes it is only with hindsight that one understands the benefits that come from taking an entrepreneurial risk. In 1974, Myra Strober...

How To Design an Ambidextrous Organisation

By Jonathan Trevor and Peter Williamson How can leaders today design and manage their organisation to make it deliver both efficiency and flexibility?  The authors...
Boost Your Sales Today

Upselling: Boost Your Sales Today

Upselling has long been a valuable strategy for businesses looking to maximize revenue and customer satisfaction. By understanding the psychology behind upselling and implementing...

Making Best Practices Stick

By Adrian Done, Chris Voss and Niels Gorm Rytter Several key factors influence the short-term success and long-term sustainability of best practice interventions. Management of...
Thought Leadership Campaign

What Makes a Thought Leadership Campaign Work

Why credibility—not content volume—determines long-term impact Many organisations today claim to be investing in thought leadership. White papers are published, articles are commissioned, and content calendars...

7 Tips to Ensure Collaborative Video Conferencing

By Grace Lau We all hated being in groups at school where no one pulled their weight, right? Where presentations to your peers or a...
Employee Fraud

What Is Employee Fraud? Tips on Spotting the Red Flags and How to Prevent...

By Jenna Bunnell Trust is an extremely important element for every business. Without confidence in your colleagues, you’ll fail to work effectively as a...

Organisational Vitality: The Life Line for Your Company

By David De Cremer Where do you see your company many many many years from now? In this article, David De Cremer tells us the...
SEO

5 Award-Winning SEO Agencies You Will Love Working With

Every actor wants to win an Oscar for their brilliant performance. Every musician wants to win a Grammy for their amazing album. Every screenwriter...
Best Sites to Buy Instagram Followers

3 Best Sites to Buy Instagram Followers UK

Instagram, one of the growing social media platforms in the UK, is everything you need for your business to grow. If you use it...
Digital PR

Navigating Micro-Moments: How Digital PR Can Master Real-Time Engagement in the Mobile Era

By Jessica Wong When was the last time you reached for your smartphone because you needed to know something, quickly wanted to check a fact,...
Facebook

A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is...

Embedded Values and Induced Spirituality in Management Education

The Case of Two Successful Business Schools in Barcelona By S. L. Dolan, Y. Altman, B. Capell and M. Raich
Employee Retention Rates in the Job-Hopping Age

How to Maximize Employee Retention Rates in the Job-Hopping Age

By Stefan Klumpp and Gareth Platt In a world where 1 in 4 employees quits within 90 days, how do you hang on to your...
Merger

Navigating Tech Companies Mergers: The Key to a Seamless Transition

By Slava Todavchich Successful company mergers have far-reaching impacts, not only shaping the competitive landscape but also influencing the lives of employees and the fabric...
Ad Strategy

Beyond the Click: 4 Ways To Maximise Your Ad Strategy in 2023

Pay-Per-Click marketing is one of the top three generators of site conversions. Also known as PPC, it accounts for a whopping 17% of on-page...

Top 5 Must-Read TEBR Articles on Marketing for 2025

As 2025 draws to a close, it is the perfect time to pause and reflect on the marketing insights that have shaped the year....
buying and selling business

Know Your Businesses’ Worth: A Flippa Review

Buying a business has always been intimidating. The experience feels very permanent and tangible, and in some ways is more intimidating than setting up...
customer management interactions

6 Strategic Tools for Exceptional Customer Interactions

Customer interactions are critical for businesses, and these are some of the strategic tools companies use to give their customers as fulfilling an experience...
Remote Team

Tools to Help Your Remote Team Succeed

The COVID-19 pandemic taught us that life needs to move forward despite debilitating challenges. Even when we can’t be there in person, we still...
boost staff morale during the pandemic

6 ways for businesses to boost staff morale during the pandemic

According to a recent survey carried out on 2,000 UK adult workers, a third of employees have stated that lockdown has brought them closer to...
Employees Engaged with Hybrid Working

The Best Way to Keep Employees Engaged with Hybrid Working and Working From Home

A hybrid working model allows employees to efficiently perform their duties remotely (often, from home) as well as in the office.  During the Covid-19 pandemic,...
Email

Small Businesses and Email Marketing: Effective Tips to Try 

Many startup business owners think email marketing is an outdated tool that pre-social media companies use. But despite the growing number of marketing channels...
Miniature holding road sign arrows with brands written on wood texture background

The Psychology Behind Why Some Brands Instantly Gain Trust

Trust is the foundation of every successful brand. Some companies seem to effortlessly earn customer loyalty, while others struggle to establish credibility. But why?...
Product Management Skills

Product Management Skills

What are the ten critical skills of Product Managers? To become a super product manager, you must qualify for the position. Qualification means owning the...
digital marketing

Selecting the Best Marketing Company in Lahore: 4 Tips to Choose

Choosing a marketing company in Lahore is not an easy task. It may be difficult to find the marketing company which can provide you...
financial marketing

Financial Marketing: Has Fintech Competition Made It Essential?

The financial sector has boomed in the wake of the pandemic. On the back of online banking success and widescale corporate digitalisation, fintech-based systems...
Marketing Ideas Share Research Planning on laptop screen

5 Google Ads Strategies Every B2B Business Should Use to Boost Lead Generation in...

In the competitive world of B2B marketing, staying visible and relevant is crucial for generating high-quality leads. Google Ads offers one of the most...
Judge, Jury And Executioner

Judge, Jury And Executioner: Why Your Reputation Matters Even More In 2022

In 2022, we are living in a digital age where anything we say or do can be recorded and spread through the means of...
AI Hotel

The Emerging Need to Embrace AI-Powered Hotel Revenue Management System for Better Business Growth

With the rise in technology, the revenue management system has evolved to reach a level where every component of it is automated. AI-powered revenue...

The Practice Of Strategy

By Carlos Rey Peña and Joan E. Ricart What is strategy? In this article, the authors view strategy as a discipline that harmonizes business model...
cross-border commerce

Cross-border commerce post-Brexit: Lost in translation?

By Augustin Prot Whichever side of the various Brexit arguments you took, the departure of the UK from the EU has added a new degree...

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