Sometimes Being Yourself is the Best Globalisation Strategy: Lessons from a K-Pop Group, BTS

By Won-Yong Oh and Mooweon Rhee Multinational corporations face the paradox of globalisation and localisation in expanding foreign markets. As the BTS’s success shows, the...

Basic Translation Equipment for an International Conference/Business Meeting

In today’s global economy, at some point you’ll probably find yourself dealing with customers and clients from all over the world. But how do...

A Look At The World’s Most Successful Companies

It’s often interesting and inspirational to learn how hugely successful companies worth billions of dollars started and grew to the behemoths they are today. Take...

Six tips for expanding your business

All business owners understand how difficult it can be to expand their company - it takes a great deal of hard work, planning and...

How can Organisations Manage their Reputations in Response to Threats?

By William S. Harvey, Jonathan V. Beaverstock, and Hongqin Li In the face of danger, every individual is designed to react almost subconsciously and...

“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot

In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...

A Partnership for Driving the Future of Business Transformation

A glimpse of Oliver Wight EAME's alliance with Ernst & Young LLP   As the supply chain becomes more complex, there is a growing need for...

How Organisations Can Overcome Conflicting Identity and Reputation

By William Harvey, Tim Morris and Milena Santos Based on their examination of how an organisation responds when its identity is substantially misaligned with the...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...

Industry 4.0 –Designing the Factory of Tomorrow in North Rhine-Westphalia

It is the topic with the biggest economic dynamic. Industry 4.0 is revolutionising the production process – and North RhineWestphalia (NRW), Germany's industrial heartland,...

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