Big Data: The Deciding Element in Mobile Advertising Efficacy
By Nidhi Prakash
In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the...
Digitisation for the Short, Medium and Long-Term for Better Customer Experiences
By Joerg Niessing
Many companies today understand that the wave after wave of digital technology is a phenomenon they need to respond to as quickly...
The Case for 5G: Towards an Internet of Skills and a World of Synchronised...
By Maria Lema and Mischa Dohler
Mobile Systems have become commodity and this article thus examines the timely question of what 5G can deliver in...
5G is Coming… But What is it?
By William Webb
The expectation around 5G surpasses all previous generations. We are told it will herald a digital utopia with services beyond our dreams...
How Will 5G Internet Change the World?
By Andrew Chakhoyan
When Estonia is contemplating a launch of its own digital currency (Estcoin), Deutsche Telekom is running pilots on a 5G connection,...
When it Comes to Cyber Security, A Step Ahead is a Step Out of...
By Laurence Minsky, Ben DiSanti, & Joseph Carson
Marketing in the digital arena is one great balancing act. On one hand is the need for...
Adapting Your Digital Business to a Fragmented World
By Omar Abbosh, Paul Nunes and Armen Ovanessoff
We are aware that this era calls for your business to be able to continuously adapt to...
The EU Now Regulates Internet Services. But What Does that Mean, Exactly?
By Martin Schallbruch
Internet access has become crucial to the functioning of our most important systems. The Directive on security of network and information systems...
Internationalisation in Online Retailing
By Moritz Hahn and Niccolò Pisani
Online retailing is clearly on the rise. In this article the authors offer a snapshot of the current status...
Mobile Customer App Engagement Pays Off
By Peter Weill and Stephanie L. Woerner
The popularity of the smartphone has exploded, and continues to do so. The ever-growing usage of the latest...
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