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Business Mobility & E-Commerce
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Big Data: The Deciding Element in Mobile Advertising Efficacy

July 3, 2018 • TECHNOLOGY, Marketing & Consumers, Business Mobility & E-Commerce • • Comments (1)

By Nidhi Prakash In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the author elaborates on various applications of data science in advertising which can help advertisers strategically position themselves in today’s highly competitive business environment.   The digital world of

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Digitisation for the Short, Medium and Long-Term for Better Customer Experiences

March 13, 2018 • TECHNOLOGY, Business Mobility & E-Commerce, Digital Transformation • • Comments (1)

By Joerg Niessing Many companies today understand that the wave after wave of digital technology is a phenomenon they need to respond to as quickly as possible, as digitisation can significantly affect them not only in terms of making their products and

The Case for 5G: Towards an Internet of Skills and a World of Synchronised Reality

January 18, 2018 • TECHNOLOGY, Business Mobility & E-Commerce, Digital Transformation, Internet of Things • • Comments (0)

By Maria Lema and Mischa Dohler Mobile Systems have become commodity and this article thus examines the timely question of what 5G can deliver in terms of extra value. We argue that, based on fundamental trends, some exciting technology transformations will

5G is Coming… But What is it?

January 17, 2018 • TECHNOLOGY, Business Mobility & E-Commerce, Digital Transformation, Internet of Things • • Comments (0)

By William Webb The expectation around 5G surpasses all previous generations. We are told it will herald a digital utopia with services beyond our dreams and gigabit data rates. But that is not how things appear to be working out. Instead, 5G may just be a

How Will 5G Internet Change the World?

January 17, 2018 • TECHNOLOGY, Business Mobility & E-Commerce, Digital Transformation • • Comments (0)

By Andrew Chakhoyan When Estonia is contemplating a launch of its own digital currency (Estcoin), Deutsche Telekom is running pilots on a 5G connection, and America ponders the future of Net Neutrality, we witness various manifestations of the same dilemma:

When it Comes to Cyber Security, A Step Ahead is a Step Out of Harm’s Way

November 10, 2017 • TECHNOLOGY, Business Mobility & E-Commerce, Internet of Things • • Comments (0)

By Laurence Minsky, Ben DiSanti, & Joseph Carson Marketing in the digital arena is one great balancing act. On one hand is the need for data, including customer personal data to create a customised product experience, and on the other is the looming

Adapting Your Digital Business to a Fragmented World

June 28, 2017 • Global Business, Business Mobility & E-Commerce, Delivering Innovation - Accenture Research, Future of Business • • Comments (0)

By Omar Abbosh, Paul Nunes and Armen Ovanessoff We are aware that this era calls for your business to be able to continuously adapt to emerging trends. But how?  The authors provide concrete data on current realities faced by digital businesses and steps on

The EU Now Regulates Internet Services. But What Does that Mean, Exactly?

March 8, 2017 • TECHNOLOGY, SPECIAL FEATURES, MBA & Executive Education, Business Mobility & E-Commerce, Digital Transformation, Internet of Things • • Comments (1)

By Martin Schallbruch Internet access has become crucial to the functioning of our most important systems. The Directive on security of network and information systems (NIS Directive) is the first EU-level effort to enhance cybersecurity measures. What are

Internationalisation in Online Retailing

March 15, 2016 • STRATEGY & MANAGEMENT, TECHNOLOGY, Global Business, Marketing & Consumers, Business Mobility & E-Commerce, Strategic Spotlight • • Comments (1)

By Moritz Hahn and Niccolò Pisani Online retailing is clearly on the rise. In this article the authors offer a snapshot of the current status of online retailing and provide insights on how differences between countries play a fundamental role in shaping

Mobile Customer App Engagement Pays Off

November 20, 2015 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Business Mobility & E-Commerce, Digital Transformation, Internet of Things, Social Media • • Comments (2)

By Peter Weill and Stephanie L. Woerner The popularity of the smartphone has exploded, and continues to do so. The ever-growing usage of the latest mobile technology across all demographics provides businesses in any type of industry with unique opportunities

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