STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

HVAC Marketing In The COVID Era – How Businesses Can Thrive

Things have changed for HVAC businesses in the COVID era as demand dries up and customer expectations evolve. Even normal business decisions are becoming...

The powers of Social Media and why they are essential for business

Social Media has since become such a powerful factor on the internet that it has no longer become optional for business and it’s an...

Where does adaptability fit in for businesses during Covid-19?

By Paul Williamson The coronavirus pandemic has had an unforeseen effect on industries across Europe, pushing many businesses back to the starting line after being...

6 Reasons Businesses Fail

When you set up a new business, it’s always a risk. There is never any guarantee that your business will succeed; therefore, it’s important...

Talent Retention – Why Every Business Should Prioritize It

The success of your business greatly depends on the quality of employees on board. You may have amazing product offerings, a massive market, and...

What is an Offshore Company and What Are the Benefits of Establishing an Offshore...

You must have heard of the term “Offshore Company” and “Offshore Company Incorporation”. These are the common terms that are used in business language,...

How Costly Is Customer Churn in the Telecom Industry?

Telecommunications companies usually aren’t the most popular among consumers, anecdotally speaking. It’s pretty common to hear people express frustration with some aspect of their...

What can Show up on a Background Check?

A new employee can make or break a team. A new tenant can help supplement your income or deplete it by wreaking havoc on...

Tips For Handling Customer Complaints

In any type of business, handling customer complaints would be considered as one of the most difficult to deal with. It is not always...

How Is the Personal Loan Market Adapting to the Pandemic?

While it was hoped in many quarters that the Covid-19 pandemic was a short-term problem that would get managed well and blow over quickly,...

Smarten Up Your Business- Productivity Hacks For Remote Teams

The remote working model has gained widespread acceptance in recent years. However, the pandemic has made it a new normal as almost every business...

B2B Marketing Tips For New Business Owners

B2B (business-to-business) refers to businesses that have other companies as their customers. Also, rather than selling retail, B2B purchases are in wholesale or in...

How Covid-19 has affected Business

Covid-19 is affecting virtually everyone around the world, some more than others, but there is direct and indirect links between each and how it...

Understanding the Job Trends in Businesses Around the Globe As Affected by Coronavirus

If there is one thing that coronavirus has wholly changed, it is human interaction. All was going well in 2020 for many people; we...

What You Should Know About the New Corporate Perks

By Alex Schnee If you have been thinking about how you want to reward your employees with new incentives, then you should have a good...

Skrill and Neteller Increase their Share for Payments Outside the Online Gambling Space

For years, Skrill and Neteller have existed as two of the biggest payment methods in the online gambling industry. They have thrived because of...

Savage Affiliates Review: Your Key To Successful Affiliate Marketing

Affiliate marketing is an easy way to make money online. Through it, you travel whenever you want and make enough money to support your...

How to set up a new company in USA

Everyone looks to start his own business nowadays. Today we will discuss everything that you should know to start your own company in the...

How Contact Centers Can Benefit From Enhanced Reporting

Corporations, organizations, and other large-scale businesses all use call centers to improve customer service. Managing a call center is challenging because of the huge...

Five Writing Tricks for a Successful Marketing Strategy

A marketing strategy is a company’s plan for obtaining information about potential consumers and devising ways to convert them into paying customers. This plan...

Building A Tech-Enabled Workplace For The New Normal

The impact of the pandemic on businesses is unprecedented and extends beyond economic crises. When the virus first struck, most of the organizations were...

The Vital Role Of Communication In All Aspects Of Business

Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...

How giving away can lead to receiving more

Giving away can really create a lot of buzz around a certain product and company which can lead to increasing sales in the long...

7 Ways That Can UK Businesses Can Make European Expansion Easier Despite Brexit

Brexit was voted in favor of in the UK in 2016, and ever since, businesses have been in a state of uncertainty - from...

Businesses need investor capital now more than ever but are they ready to step...

Almost every economy has taken a major hit in the last six months as a result of the COVID-19 pandemic and the self-inflicted lockdown...

How to Improve Your Employees’ Experience at Work

Your employees should have a good experience working for you. You should strive to provide an environment that nourishes and promotes free-thinking. Employees who...

Going Multinational? A Quick Guide to Doing Business in the US

With US culture permeating the world in the form of products and entertainment, it would be easy to assume that you already know the...

How To Make Sure Your Employees Are Satisfied

It should come as no surprise to learn the truth behind the adage of businesses being only as good as its constituting people. These...

Customer experience stats you need to know about in 2020

In 2020, customer experience is at the forefront of many consumer purchase decisions. Not to be confused with customer service, the customer experience covers...

Remaining Focused While Working From Home

Since mid-March, millions of Americans have had to quickly adjust to working from home in response to the coronavirus pandemic that struck the world....

How to Profit from Reference Marketing in B2B Markets

By Andre Vilares Morgado Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...

How To Get The Best Personal Injury Settlements

Have you made up your mind to file a personal injury claim? Well, the next thing you need to do is to devise ways...

How Businesses Are Getting Back on Track in China

By Svenja Falk, Frank Riemensperger and Serena Qiu Two months ahead of most other businesses in dealing with COVID-19, companies in China offer key insights...

Everything Your Business Needs To Know About Ad Fraud

The world of digital marketing is complicated enough without having to worry about fraudsters muddying the waters. However, ad fraud is rampant and appears...

Do Brits Miss the Office Environment?

COVID-19 has changed life for everyone in 2020 and it has been a difficult time for all. For those that are able to, working...

4 Compelling Reasons Why You Should Insure Your Life Science Business

The Life Science industry is becoming the backbone of the world we live in today. Their importance cannot be undermined since they have been...

The Office Of The Future Is Virtual

By Elena Corchero The office of the future is a key topic of debate during the COVID-19 shutdown. The situation is changing our idea of...

Digital Marketing for Enterprises: Strategies to Try for 2020

By Bernard San Juan Across the world, the COVID-19 pandemic has led to major shifts in business conditions for both B2B and B2C enterprises. Whether...

Mental Stability – A Key to Success in Business

The pursuit of happiness should be one of the main goals of most people. In this relentless pursuit, they will make more and more...

Visual Offices: A New Trend In Remote Work

Everybody knows that technology has taken over our lives. Be it the use of artificial intelligence for security purposes or virtual offices. Technology has...

Reasons Why a Business Plan is Key to Success

A business plan is a fundamental part of your overall business strategy. You must have one, should you want your business to prosper and...

Coronawashing: How Can Firms Establish Moral Authenticity?

By Glyn Atwal and Maya Kaiser The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...

The Importance of Lead Conversion to Your Business

For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...
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Charlene Li: Driving Digital Transformation with Resilient Leaders

The growth in the global digital transformation has never been greater. Even before the COVID-19 crisis erupted, many organisations were struggling to keep pace...

The Complete Guide to Managing your Business Finances

Sound financial management really is the heart of any business. It doesn’t matter how big or even how small you might be because if...

Response to COVID-19 Global Pandemic Highlights the Role of National Cultures

By Bhaskar Pant The novel coronavirus has affected countries around the globe. It is non-discriminatory in terms of who it hits. It is oblivious to...

4 Content Strategies That Are Trending This 2020

This 2020 has seen many content marketing strategies that one can apply. After all, content marketing still stands as one of the best ways...

The Importance of Effective Communication

Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...

Instagram: The New Land of Opportunity for Successful Personal Businesses

The rise of social media over the past 20 years has been one of the most extraordinary events to witness. One of the areas...

How to Build your Business Presence Online

When you first had the idea of starting your own business, you probably wanted to make a good amount of profit right from the...