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Ace with your marketing campaign with URL tracking

Nowadays, in those digitalized times when everyone is able to start a business within seconds, running marketing campaigns for your enterprise is almost obligatory....

10 Best Online Business Ideas That Actually Work

Who would mind working at their own schedule from their cozy homes and getting a nice online monthly paycheck? Of course, it does not...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

Fashion Brands and Social Media: Counterintuitive Evidence

By Matteo Altobelli Marketing budget has been exponentially going digital. In this article, the author explores the social media platforms being used by 108 fashion...

Why Mark Zuckerberg’s Leadership Failure was a Predictable Surprise

By David De Cremer In today’s more developed global village, responsible leadership is of paramount importance especially from businesses that make use of digital platforms....

Overcoming the Illusion of Email Overwhelm

By Joe Beccalori One of the most dreaded activities that executives have got to face is treading through an overwhelming amount of electronic messages. In...

How to Stand Out Online

By Dorie Clark Adapted from Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin 2015), this article discusses how...

The Real Reason the NSA Wants Your Data: Predictive Law Enforcement

By Eric Siegel The NSA can leverage bulk data collection with predictive analytics to target law enforcement activities. But this little-known capability both intensifies and...

Socialise for Success: Three Key Steps for Better Business Outcomes Online

By Jim Macnamara Research shows that most businesses are jumping on the social media bandwagon. But many are not using social media effectively or wisely,...

Social Media and the Business of Trust

By Wilfried Vanhonacker How far is too far in gleaning user data and handing this over to advertisers, even though the aim is to continue...

Why has Microsoft paid US$26 billion for business networking platform LinkedIn?

By Mark Skilton The Microsoft move to acquire LinkedIn is a better move than past buyouts, the infamous failure of the Microsoft purchase of Nokia...

Tech for Britain: Building a Better Tomorrow

The tech sector in Britain is booming, it’s transformed the economy and put the UK on the map as a formidable tech nation. Tech...

Impact of Digital on How We Implement Change

By Audra Proctor No one doubts the effectiveness of face-to-face workshops for organisational change implementation. But the practicality of things, such as, availability, time, expense...
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Mobile Customer App Engagement Pays Off

By Peter Weill and Stephanie L. Woerner The popularity of the smartphone has exploded, and continues to do so. The ever-growing usage of the latest...

India’s Lessons for Creating a Digital Business

By Raghav Narsalay and Avnish Sabharwal As India rapidly moves into the digital era, leading Indian businesses are changing their business models to capture the...

Big Data: Big Deal or Big Hype?

By Sunil Gupta Google Flu Trends article of November 2008 heralded in a new age for big data where where it is possible to leverage...

“I Can’t Help You:” The Dangers of Employees Disablement in the Social/Media Era

By Christopher Surdak The quality of customer service has been steadily declining in recent years, but now that increasing digitisation has shifted more power to...

Are Digital Technologies the Planet’s Last Best Hope? (If bananas are anything to go...

By John Bates Humanity’s destructive ecological footprint is only getting bigger and effective solutions are needed more than ever. Below Dr. John Bates explains...

The Digital Transformation Opportunities Ahead

By Mike Sutcliff The proliferation of digital technologies allows scope for innovation in the way organisations deliver customer experience. Here Mike Sutcliff explores the first...

Technology Innovation the New Currency of the Digital Age

By David Stokes The advent of the internet changed modern day lives irreversibly but the new game-changer is already here: mobile digital technology is changing...

Disruptive Digital Technologies Can Help Europe Recapture Competitiveness

By Mauro Macchi European countries have long lagged behind other developed economies in productivity and innovation, even prior

Crowdsourcing Disaster Response: Mobilizing Social Media for Urban Resilience

By Thérèse F. Tierney As urban populations continue to expand worldwide, natural disasters are precipitating increased challenges to public health, welfare, and safety. Informal methods,...

Marketing Strategies for a Digital World

By Eric Greenberg and Alexander Kates In an increasingly digital age, organizations are being rapidly educated about the importance and scale of digital channels, and...

Overcoming Our Obsession With Technology While Getting The Best It Has To Offer

By Larry D. Rosen We are all showing signs of obsession, accessing our smartphones all day (and all night) due to a need to reduce...

Four Truths About Marketing Lady Gaga

By Mathieu Deflem ‘There can be no fame attained, nor any accompanying revenue acquired, in any career based on artistic or other intrinsically valid accomplishments...

Developing Trust and Relationships in the Supply Chain using Social Media

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all...

Social Media Strategy: Learning from the Online Cola War

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of...

Why You Need Digital Know-How –Why We All Need It

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the...

Social Technologies in the Enterprise – Rising to the Challenge

By Evgeny Kaganer, Sandra Sieber and Neil Hair “What we are looking at is how to build a collaborative platform hooked into business automation software....

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