• Programme type: On Campus Open Programme
• Location: On campus
• Start date: 7 Sept 2026 –  Open
• Duration: 1 week, full-time
• Department: Department of Management
• Apply here!
• Learn more about the programme here

Connect, engage and drive your market lead

Getting your branding right matters more than ever. Research shows that firms with well-managed brands see higher returns than others. These are the firms that build trust. Firms that nurture their customers and forge an engaged and loyal base, securing longer-term leadership in their markets. But it’s not easy. Branding is changing. The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, fast-moving digital world, you will lose out to your competition, and fast.

Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management. Steeped in LSE’s unique interconnected thinking and expertise, the programme empowers you to pinpoint your brand’s identity, to tell your story in new and powerful ways, and to take your brand strategy to a completely new level. And drive your bottom line.