Social Media

This category is Social Media, exploring trends, strategies, and innovations in digital engagement. It features expert insights on brand building, audience growth, and the impact of social platforms on business and marketing success.

Developing Trust and Relationships in the Supply Chain using Social Media

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all...

Social Media Strategy: Learning from the Online Cola War

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of...

Why You Need Digital Know-How –Why We All Need It

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the...

Social Technologies in the Enterprise – Rising to the Challenge

By Evgeny Kaganer, Sandra Sieber and Neil Hair “What we are looking at is how to build a collaborative platform hooked into business automation software....

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