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Why You Need Digital Know-How –Why We All Need It

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the...

Social Media Strategy: Learning from the Online Cola War

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of...

Marketing Strategies for a Digital World

By Eric Greenberg and Alexander Kates In an increasingly digital age, organizations are being rapidly educated about the importance and scale of digital channels, and...

Social Media and the Business of Trust

By Wilfried Vanhonacker How far is too far in gleaning user data and handing this over to advertisers, even though the aim is to continue...

The Real Reason the NSA Wants Your Data: Predictive Law Enforcement

By Eric Siegel The NSA can leverage bulk data collection with predictive analytics to target law enforcement activities. But this little-known capability both intensifies and...

Why has Microsoft paid US$26 billion for business networking platform LinkedIn?

By Mark Skilton The Microsoft move to acquire LinkedIn is a better move than past buyouts, the infamous failure of the Microsoft purchase of Nokia...

Socialise for Success: Three Key Steps for Better Business Outcomes Online

By Jim Macnamara Research shows that most businesses are jumping on the social media bandwagon. But many are not using social media effectively or wisely,...
women in leadership

Mobile Customer App Engagement Pays Off

By Peter Weill and Stephanie L. Woerner The popularity of the smartphone has exploded, and continues to do so. The ever-growing usage of the latest...

India’s Lessons for Creating a Digital Business

By Raghav Narsalay and Avnish Sabharwal As India rapidly moves into the digital era, leading Indian businesses are changing their business models to capture the...

Tech for Britain: Building a Better Tomorrow

The tech sector in Britain is booming, it’s transformed the economy and put the UK on the map as a formidable tech nation. Tech...

Technology Innovation the New Currency of the Digital Age

By David Stokes The advent of the internet changed modern day lives irreversibly but the new game-changer is already here: mobile digital technology is changing...

Why Mark Zuckerberg’s Leadership Failure was a Predictable Surprise

By David De Cremer In today’s more developed global village, responsible leadership is of paramount importance especially from businesses that make use of digital platforms....

Impact of Digital on How We Implement Change

By Audra Proctor No one doubts the effectiveness of face-to-face workshops for organisational change implementation. But the practicality of things, such as, availability, time, expense...

Developing Trust and Relationships in the Supply Chain using Social Media

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all...

Disruptive Digital Technologies Can Help Europe Recapture Competitiveness

By Mauro Macchi European countries have long lagged behind other developed economies in productivity and innovation, even prior

Are Digital Technologies the Planet’s Last Best Hope? (If bananas are anything to go...

By John Bates Humanity’s destructive ecological footprint is only getting bigger and effective solutions are needed more than ever. Below Dr. John Bates explains...

“I Can’t Help You:” The Dangers of Employees Disablement in the Social/Media Era

By Christopher Surdak The quality of customer service has been steadily declining in recent years, but now that increasing digitisation has shifted more power to...

Overcoming Our Obsession With Technology While Getting The Best It Has To Offer

By Larry D. Rosen We are all showing signs of obsession, accessing our smartphones all day (and all night) due to a need to reduce...

Social Technologies in the Enterprise – Rising to the Challenge

By Evgeny Kaganer, Sandra Sieber and Neil Hair “What we are looking at is how to build a collaborative platform hooked into business automation software....

Overcoming the Illusion of Email Overwhelm

By Joe Beccalori One of the most dreaded activities that executives have got to face is treading through an overwhelming amount of electronic messages. In...

Fashion Brands and Social Media: Counterintuitive Evidence

By Matteo Altobelli Marketing budget has been exponentially going digital. In this article, the author explores the social media platforms being used by 108 fashion...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

Example of Online Marketing Plan for companies: 35 ideas

In this post I Aabhas Vijay from www.smtpservers.co will develop an Online Marketing Plan. I want to share this digital marketing plan with you because...
Facebook

How to Download Facebook Videos?

With the increase in the number of video content, the most shared content on every platform has become video. One of these social media...

Tips on How to Raise Followers in Social Networks?

Social media remains one of the most effective ways for organizations to create awareness about their business and connect with their audience. Therefore, if...
Instagram Marketing

How to Use Instagram Influencer Marketing Strategy to Boost Ecommerce Sales

By Birbahadur Singh Kathayat Instagram is the most happening social networking destination, and the 6th most visited website on the web. There are over 500...
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
Digital Marketing

5 E-Marketing Tips to Get Ahead of Your Instagram Competitors

Are you a brand looking to get amazing results for your content marketing and to reach a new level? We have a great article...

Digital Marketing: How to Effectively Use Facebook for Business

The existence and success of your business depend on your marketing strategies. You must publicize your brand, connect with your audience, gain high conversions,...

7 Reasons Your Facebook Marketing Is Falling Flat

“Social media marketing is not optional any more.” “Businesses that market on social media are thriving.” “My clients have made millions of dollars just off of...
Social Media Channels

Through Which Social Networks It Is Best to Promote Your Website

Among various marketing strategies, social media advertising is one of the powerful weapons. But, which social network will offer a great return? What kind...
SEO

 A Beginner’s Guide to Online Review Management for Local SEO

In the digital age where customers leave online reviews for everyone to access, how you manage online reviews can make or break your business....
TikTok - App

How to Make TikTok Work for Your Business?

As of now, TikTok has 1 billion monthly active users, and it has been installed over 3 billion times globally. Keeping these stats in...
Digital-Marketing

3 Ways in Which Digital Marketing Could Assist Your Organisation

The world of digital marketing has been growing exponentially over the last few years while more marketers are using a variety of different strategies...
Woman hands using social network

What is Social Marketing Campaign?

Do you desire to take your social marketing campaigns to the next level? You want your social media accounts to become sales-generating funnels. In...
tiktok

Content promotion on TikTok: is it real, is it efficient, do you need to...

TikTok is a platform that boomed online not so long ago – in the beginning it was just a net that offered users music...
instagram

5 Best Instagram Growth Hacks For Getting Instant Followers

Instagram is on its way to be one of the most popular social media platforms, the first being Facebook. With more than one billion...
Live Video Shopping

How To Boost Your Retail Sales With Live Video Shopping

By Natalie Redman The landscape of the retail industry has changed dramatically over the years and whilst many still find the appeal of shopping in-store,...
Instagram

5 Easy Ways to Use Instagram More Productively

Social media platforms, including Instagram, are full of amazing features and tools that can make users achieve their social media goals. So if you...
Social media marketing mobile phone concept. Influencer concept.

Why Are Your Facebook Ad Campaigns Failing?

You've set up a new business and you decide to get new leads from paid campaigns. So you explore the internet and the best...
Instagram Live for Business

Instagram Live Can Be A Great Tool for Businesses – How To Successfully Develop...

Videos are considered to be the most engaging form of content on social media. And live videos can be a great addition to your...

5 Social Media Mistakes That Your Company Should Avoid

Social media offers a lot of new opportunities for businesses, companies, and entrepreneurs around the world. With both free and paid features on a...
Instagram Profile

Tips for Boosting Your Instagram Profile and Get More Likes or Comments

Instagram's popularity isn't losing momentum. 200 million people out of a billion regular active users search at least one company account on even a...

Create a Successful Business through YouTube Videos: A Step-by-Step Guide

YouTube has seen enormous success since its inception. It has become unparalleled in terms of the rabid user-base, revenue generated, traffic, and the variety...
instagram

5 Tips to Increase Sales on Instagram

Instagram has now become one of the world's most popular social networking applications. There are now more than a billion active users each month,...
YouTube

How to Buy YouTube Watch Hours & 1000 Subscribers

There are a lot of things to think about when growing a YouTube channel, and one of the more relevant things that has been...
YouTube

How to Get More Views on YouTube: 10 Tips to Try Today

Introduction Youtube is one of the most used platforms for videos in the world. There are many tips that you can try to gain views...

4 Best Ways to Use Instagram for Business

On August 2 2016, this feature was launched by Instagram in which multiple images and videos could be uploaded for a duration of 24...
Facebook likes

5 Ways to Make Sure your Facebook Posts Post go Viral

Introduction A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...
Instagram Reels

5 Ways to Use Instagram Reels for Marketing

This is an era of short user attention span, and Instagram Reel is an effective tool to hook your viewers' attention. That is why...

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