STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

7 Social Media Ideas to Take Your Business to the Next Level

In this dog-eat-dog world, businesses are always finding ways to grow and get ahead of their competition.  Some use outsourcing, others focus on getting more...

10 Tips for Creating Visual Content Marketing

There's no denying that we are in an era where visual content is trending. Social media posts that contain images, whether still or moving...
Corporate meeting

Aiming to Nourish the More Human Organisation

By Michael Chaskalson, Helen Sieroda, Chris Nichols and Philippa Hardman The first article in this series examined the importance of Team Mindfulness using the AIM...

UAE vs UK: Why Are Employee Attitudes To Workplace Technology So Different?

HRMS is a type of human resources (HR) software that consolidates various systems and cycles to guarantee the simple management of human resources, business...

TimeXtender Helps European Companies from Numerous Industries Manage Their Data

Managing corporate data is mission critical for any company or organization and for good reason. When having an abundance of high-quality data and instantaneous...
Future-Proof Your Business

How to Future-Proof Your Business

Regardless of your business niche, future-proofing your business is crucial for staying afloat in such a competitive market. There are many threats you need...
Entrepreneurs during pandemic

Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19.

By Maurik de Groot This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...
communication

The Machine Restarts: Communication in the office of the future, today

By Rick Farrell In British author E.M. Forster’s 1909 dystopian science fiction novella “The Machine Stops,” individual human beings live isolated from one another, each...

Now is the perfect time to reset your business and marketing strategy

Good marketing practices added to your business plan matter now more than ever! A strong, concise, and clear marketing strategy is a big driving force...
Designing a Customer-centric Growth Strategy

Designing A Customer Value-Centric Growth Strategy

By Thales Teixeira It has been five years since I published the first article on Decoupling theory here in the European Business Review,  explaining how,...

Medical Cannabis: Benefiting from a Growth Industry

Cannabis has long been known for its benefits for medicinal purposes, although its use in that context is still a legal minefield in many...

How can Instagram Stories help Your Business Grow?

The new generation of business people could not live without Instagram, to help them grow their company. However, their elders are not necessarily savvy,...

The Future of Youtube Post-ad Economy

Since its creation in 2005, Youtube has successfully catapulted its way into mainstream social media through its creator-centred platform and innovative visual delivery of...
Starting A New Business

7 Tips For Starting A New Business In A Post-Covid World

The pandemic and its aftereffects have led to many companies shutting down, but it hasn’t slowed entrepreneurs. In fact, entrepreneurs from all over the...
HR Practices

HR Best Practices for All business Sizes

Introduction Humans are an organization's greatest assets; without them, valuable operations fail to carry out. With the potential to impact and drive an organization towards...
FinTech

FinTech Development: The Future of Financial

The Fintech industry is one of the fastest growing today. This is not surprising, since in the rush of modern life, financial transactions can...

How to Gain More Followers in Instagram Account in 2021

Including over 1 billion monthly accounts, Instagram is among the most successful social networking sites nowadays. As per Instagram statistics, marketers and advertisers, of...
remote working

The rise of working from home: how you can boost your marketing creativity

A year on from the announcement of the first Covid-19 lockdown in the UK, it's estimated that 60 percent of the population are still...

9 Tips to Set Up an Accounting Department

An accounting department, either big or small, is the heart of any company. Numbers mean a lot for businesses’ success, so it’s highly important...

5 Paid Techniques to Grow Your Instagram Following

When most people use Instagram, they want to stick to free techniques to get engagement and followers. But the problem with free techniques is...

Cues to Do Great Blogging on Instagram for Your Business Growth

If you are trying to find out some reasonable ways of getting more blog followers to increase your reach, you have to take Instagram...

Top 6 Trends of Employee Engagement to Increase Productivity

Do you value your employees, and are you interested in innovative ways of employee engagement? If yes, then you are on the right track....
instagram

5 Best Instagram Growth Hacks For Getting Instant Followers

Instagram is on its way to be one of the most popular social media platforms, the first being Facebook. With more than one billion...
photo

More than Just a Story: How to Optimize Instagram Marketing to Your Advantage

Despite having only been in the market for a decade, Instagram has grown to become one of, if not the, most popular social media...
Ways To Promote Your Business

Promotional Stress Balls And More: Ways To Promote Your Business

Years ago, advertisers used radio, television, and billboards to promote a business. With the advent of the internet, however, traditional promotional techniques are getting...
QR code

How QR Codes Can Help You Gain Insights About Your Customer Satisfaction

As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
Hiring Great Talent

What Leaders Need to Know About Hiring Great Talent

By Daniel Chait and Jon Stross Great talent propels a company’s success. It sets businesses apart and drives innovation. Yet far too often leaders relegate...
consultant

Client Advisory: How To Cultivate The Ultimate Consultant For Real-World Strategies That Work

By Leon Gauhman Leon Gauhman, chief strategy officer at digital product consultancy Elsewhen, explains how clients can sidestep endemic problems in the consultancy sector, vetting...

Top 7 Benefits of Instagram for Your Business

Every market in the world wants to take advantage of Instagram marketing to grow its business. With over 500 million daily users and over...
Instagram

Ultimate Tips to Increase Followers and Likes on Instagram for Free

Instagram's marketing is perhaps the main marketing for social media, as it has an amazing expansion and abundance of everything there. You may have...
light bulb

Fresno’s Krishen Iyer on Quora Marketing Strategies

It’s not every day where someone goes online and feels comfortable asking a question to a stranger. Fortunately, Quora provides a platform for curious...
home office

3 Reasons Why You Need an Ergonomic Home Office

Since the pandemic has proven many people can work productively from home, a record number of offices have shut down in favor of adopting...
Dr. Ozan Ozerk

David vs. Goliath: The Struggle of Fintechs in a Traditional Banking World

We talked with Dr. Ozan Ozerk, founder of European Merchant Bank and fintech giant OpenPayd, on the struggles of emerging fintechs in a traditional...
Speed in Your Sales Efforts

Getting Up to Speed in Your Sales Efforts

By Frank Cespedes and Zoran Latinovic In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...
Innovation

The Four Ways of Organizing Innovation

By Christoph Burger, Christoph Räthke, Bianca Schmitz and Jens Weinmann How have innovation practices changed in the last years? We conducted around 20 semi-structured interviews...
business colleagues

From Surviving to Thriving: Business after Coronavirus

At the beginning of 2020, many people found it difficult to adapt to some of the changes due to the pandemic. Everyone can tell...
Social Media Game

5 Things You Are Doing Wrong In Your Social Media Game (And How To...

By Binh An Nguyen Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...
unhappy customer

Are Negative Customer Reviews More Powerful Than Positive?

Every business knows that online reputation is critical. We all want glowing five-star reviews from every single customer, but unfortunately, that isn’t always the...

How to Get Free Instagram Likes (Even Automatically)

When everyone is talking about how to get free Instagram followers, have you ever thought that Instagram likes are still important but few people...
Compensation

Compensation Strategies that Reflect a Changing World

By Steven Cox In the past five, 10 and even 20 years, the world has changed beyond recognition. Now, we can ask smart speakers for...
Remote Team

Tools to Help Your Remote Team Succeed

The COVID-19 pandemic taught us that life needs to move forward despite debilitating challenges. Even when we can’t be there in person, we still...
Investments In 2021

4 Tips For Watching Your Investments In 2021

Investors view a ‘good investment’ differently. But, there's something every investor agrees on when it comes to achieving financial success—watching their investments grow.  You may...
tradefair

Is it Still Relevant to have a Stand at Trade Fairs?

Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...

What is the Future of Working in Europe?

Europe has always been at the forefront of new approaches to work. Britain was one of the first countries to enter into the industrial...
online marketing

Online Marketing Infuses More Demand Leading To High Sales

Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
instagram

How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
webinar

How to Host Webinars on a Small Marketing Budget

Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...
Instagram Profile

Tips for Boosting Your Instagram Profile and Get More Likes or Comments

Instagram's popularity isn't losing momentum. 200 million people out of a billion regular active users search at least one company account on even a...
Marketing

Latest Marketing Tactics That Will Improve Your Business

When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...
Assessment

People Assessment in the Digital Age

By Adrian Furnham How have technical, social, economic and legal forces influenced the business of people assessment? New technologies used in assessment include smartphone and...