STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

web design

Top 7 Rewards of Using Instagram for Promoting Your Web Design Business

If you know how to use Instagram appropriately, then it will help you a lot to promote your web design services. It also changes...
Microsoft Teams

Can Microsoft Teams be a hub for all enterprise communications?

How has Unified Communication changed in 2020?  In 2020, Unified Communications has consistently changed and it made its largest strides especially due to the Covid-19...
marketing strategy

Business Marketing: An Online Game Like at a Casino

The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...
Remote Employees

How to Provide Recognition for Remote Employees

Within the past year, many changes have happened in the world, and adaptation was needed. Many people were used to getting up in the...
instagram likes

10 best ways to get more instagram likes in 2021

Instagram Started a new Instagram account but feeling low because of the rough journey? Don’t worry as we are here to counter your troubles. You...
Creating High-Converting B2B Landing Pages

8 Tips for Creating High-Converting B2B Landing Pages

Let’s face it: direct selling and cold calling are getting trickier by the minute. Prospects don’t have the time to hear your offer. So,...

The present of indoor and outdoor advertising: How it should look like in 2021!

Each of your competitors knows and uses the same tricks you use to run your businesses; that's why the business ecosystem in 2021 is...
work from home

Work from Home: Expectations vs. Reality

The concept of remote work has been met with its own set of expectations and misconceptions, but the reality of working from home might...
Marketing

Some of the Instagram Marketing Mistakes that All Businesses Must Avoid

All businesses need to focus on having an active and robust social media presence for survival and sustenance. Experts firmly believe that no social...
Lockdown Impact on Small Businesses

Lockdown Impact on Small Businesses

2020 was a year that many of us wish to forget. The covid-19 pandemic swept across the world quickly, rendering daily life impossible. Governments...
instagram

Advantages and Disadvantages of Buying Instagram Views

Instagram is a serious zone. To succeed, you need to guarantee that you and your rivals are on a level battleground. To guarantee something...
promotions

How to make promotions that increase your sales and loyalty customers

This post is inspired by a client for whom I am developing a series of aggressive price promotions in order to position their brand....
Facebook Messenger

5 Creative Ways to Use Facebook Messenger for Business

Facebook has been at the top of the social media marketing game ever since the term came into use. It is one of the...
online event

How To Host And Live Stream An Event, Workshop Or Tutorial

Virtual events are a big deal in the new digital landscape.  Following the coronavirus pandemic, companies have had to find new ways of bringing immersive...
Instagram

7 Must Use Tools With Instagram

Introduction With over a billion active users, Instagram provides a very good and sufficient opportunity for both companies and businesses, new and old, to reach...
The issues that shape strategy

The Issues That Shape Strategy

By Leonardo Meeus Companies do not only compete in markets; they also compete on social and political issues. Depending on the business opportunities or threats...
Values in Organisations

Internalising Values in Organisations

By William S. Harvey, Sharina Osman and Marwa E.A. Tourky We read a lot about the importance of organisations being led by their values, but...
Team Mindfulness

Team Mindfulness: A Discipline for Performance Beyond Fashion and Fad

By Michael Chaskalson, Helen Sieroda, Chris Nichols and Philippa Hardman Mindfulness – a way of paying attention with an attitude of open-hearted interest to what...
Employee Engagement

5 Golden Rules Fostering An Organization’s Employee Engagement

By Meet Vara An Overview On The Rise Of “Employee Engagement” Among the various resources that any organization functions with, “people” comprise an integral part of...
Investment

Impact Investing – What is new now?

By Peter Lorange Chairman Lorange Network and S. Ugelstad Invest President Emeritus, IMD, Lausanne Intro Today, there is ever-increasing awareness of the need to factor environmental...
corporate foresight

Building a future-proof company – Four cornerstones of transformative corporate foresight

By Nando Malmelin, Matti Pihlajamaa and Pauli Komonen The article provides a new framework to manage and develop corporate foresight, guiding strategic thinking and business...
HR Technology

Looking Into the Future: HR Technology for 2021 Cloudy Year

Technological advancements bring us together. It was true in the 19th century with railways’ appearance, and it’s right now when we keep social distancing...
automation

Europe’s Digital Decade – What is the role of automation?

By Cezara Panait The European Commission set the way forward on digital transformation by unveiling its vision for Europe’s Digital Decade and its targets by...
VR for telework

VR for Telework: A Temporary Gimmick or the Next Home Office Essential?

By Pavel Novik Last year’s necessary shift to telework, undertaken by thousands of companies across industries, spurred a gamut of workplace innovations. To overcome teamwork,...
On-the-Job Training

Introducing the Digital Version of Structured On-the-Job Training: Illustrative Case Studies and Reflections on...

By Ronald L. Jacobs Structured on-the-job training (S-OJT), introduced in the late 1980s, aimed to harness the skills and knowledge of an experienced employee in...
ESG

Developing a Strategy for Managing Non-Financial Environment, Social, and Governance (ESG) Risks and Opportunities

By Tim Bovy, Ian Hodges, and David Ryan In Business, everything flows from strategy. Strategy requires that organisations prepare detailed assessments of risks and opportunities,...
Biden

Biden’s Words on Transparency Are a Learning Moment for All Communicators

By Adnan Bashir To this day, it never ceases to amaze me how the most pertinent of lessons can come from the most unlikely of...
Outsourced Accountants

6 Reasons Outsourced Accountants May Help Your Business

In today’s modern world, business owners are facing greater challenges when it comes to their accounting and financial activities. While these departments are considered...
Gina Lodge

Soft Skills: Key To Leadership In A Changed World

Interview with Gina Lodge, CEO of The Academy of Executive Coaching (AoEC) Nobody knows for certain what the post-COVID business world will look like...
jessica letterman

Future-proofing payment systems: the silver lining is in the cloud

Exclusive interview with Form3 Chief Customer Officer Jessica Letterman Maintaining legacy payment systems is costly for banks, especially with continual changes in the regulatory framework....
Virtual Working

Virtual Working: How Different Industries Have Been Adapting Their Usual Business Routines

Before 2020, working remotely from home was a full-time occupation for a very small percentage of workforces. Unforeseen circumstances from last year meant that...
TikTok

All You Need to Know About Douyin Marketing

Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...
Educating Via Zoom

The 7 Best Tips For Educating Via Zoom

By Elizabeth Hines In recent times, the digital world has really taken over, and we’ve all had to make adjustments to how we live. That’s...
post covid

Strategic Drivers for the Post-Pandemic Era

By Dr. Alessandro Lanteri Every day business news cover dozens of new products, technologies, consumer behaviours, and business models that could be critical to the...
Award

Refinitiv’s James Rowland Wins CIM’s Marketer of the Year 2020 Award

James Rowland, Refinitiv, was recently crowned Marketer of the Year by the Chartered Institute of Marketing (CIM) during this year’s Marketing Excellence Awards. This...
Marketing

Marketing And Promotion Tactics That Will Boost Your Business

Promotional elements and marketing strategies are critical elements of a business's success. It doesn't matter if you sell the best product in the world;...
Instagram Followers

How to Increase Instagram Followers: 5 Tips for Graphic Designers

Instagram is one of the most popular platforms for promoting your personal brand, and, due to its visual focus, it is especially convenient for...
business plan

Top 10 Mistakes That Kill Business

The key to running a great business is not only about knowing what to look for in a business plan, but also knowing what...
Facebook

How to Download Facebook Videos?

With the increase in the number of video content, the most shared content on every platform has become video. One of these social media...
cannabis

How Cannabis Brands Can Market Their Products

In the fast few years, since the legalisation of recreational marijuana in multiple countries around the world, the market and industry has grown insanely...
Visual Marketing

This Is What Your Business Is Missing from the Visual Marketing Strategy

For a business to be productive and attract and retain more clients, what should create an engagement? One of these ways is by choosing...

3 Financial Management Goals for Your Small Business

Many small business entrepreneurs start businesses because they are experts in a specific product or service. Concentrating your efforts on making a great product...
Crisis communication

Seven Lessons From Crisis Communications During the Pandemic

By Adnan Bashir If you happen to be a marketing or communications practitioner, chances are that the first half of 2020 was a whirlwind time...
interactive design

How To Put Interactive Content To Best Use And Boost Business Sales Overnight!

When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...
SEO agency

How this European SEO agency can help expand your business

Introduction It comes as no surprise there is a certain degree of influence digital mediums have, given today’s advanced day-to-day living. In particular, social media...

Connecting Through Narrative: 5 Business Examples

Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...
Strategies to Grow your Company

Translating into Success: Strategies to Grow your Company

It is every entrepreneur’s dream to see his or her company grow from infancy to a big and reputable brand one day. However, while...
Netherlands

Understanding the Process of Opening a Dutch BV Company

Opening a business is an impressive feat by itself, let alone opening one in a completely different country. Planning to open a business in...

How to Name Your New Brand

Launching a business can be exciting, as you’ll likely be filled with many ideas for marketing campaigns, the customer service experience, and sales tactics....
office move

Office Moves For Beginners: How To Make A Company Move During Lockdown

If you’re handling an office, chances are you’ve thought of conducting an office move for various reasons - these may come in the form...