STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Binance

15 Cryptocurrencies to Invest in 2021 That Are Both Cheap and Profitable

By Prashant Pujara The cryptocurrency market includes hundreds of different cryptocurrencies, including Bitcoin, Ethereum, Tether, and Dogecoin. Investing in cryptocurrencies can be daunting if you...
Online interview

Employers Must Avoid These 5 Virtual Interview Mistakes

Virtual interviews have been done more frequently over the recent years. These interviews have been a godsend for job seekers who have other obligations...
Recruitment

6 Employee Recruitment Strategies for Quality Hiring

Hiring an employee can seem like a nightmare. What if you don’t choose the perfect candidate? What if they perform well during the recruitment...
Brexit Impacts Cross-Border Online Retail

How Brexit Impacts Cross-Border Online Retail

By Mike Goodenough, Global Head of e-Retail at Worldline, Digital Commerce Companies managing sales between the EU and UK have encountered significant complexity since the...
Transcreation vs Translation Services

Transcreation vs Translation Services: Which One Does Your Business Need?

Although you may hear transcreation and translation used interchangeably, they’re two vastly different services with unique purposes. One is a creative marketing technique that can...
Virtual Conferences

How to Overcome These 3 Challenges of Virtual Conferences

Hosting virtual conferences is a not-so-new normal, but that doesn’t mean there aren’t challenges in the road ahead. A fully virtual event is still...
engineers

Why IT Staff Augmentation is The Answer to Your Next Project

When project demands are increasing, businesses have to hire more specialists to bridge the gaps. There are two options available: hiring in-house specialists or...
Investment

Why Angel Investment is Often the Best Form of Startup Investment

Startups face a lot of challenges. One of the most important challenges, at least in terms of being successful, is securing enough funding to...
Customer Loyalty

4 Ways To Foster Customer Loyalty In 2021

The importance of customer loyalty is evident in any industry. There are five stages of customer loyalty: recognition, commitment, influence, participation, and investment. Each...
emails

Effective Tips for a Successful Email Marketing Strategy

Each year the number of email users is growing at an astonishing rate. It is expected that by the end of 2022 there will...
Payment Terminal

Learn How a Payment Terminal Works

There is a good chance that you may have seen some signs that show you where to make a payment in a store. You...
Attributes of a Successful Business

Attributes of a Successful Business

Every business is different. Nobody can isolate the magic ingredient that makes money.  However, there are a handful of attributes that can be found in...
IP warming

IP warming – How Fortune 500 Companies Deliver Millions Of Emails per day

Emails constitute the most preferred option for business communication among the existing options these days. Companies use them for all kinds of business communication...
reputation

Five Online Reputation Strategies Key to Business Success

These days, a successful business has to have a solid online reputation. Whether you're brick and mortar or have an online business, over 70%...
Paying Employees online

How To Pay Foreign Employees Overseas

There are many reasons why you may need to hire someone that doesn’t live in the same country as you. Technology has made remote...
Testimonial Video

The Ultimate Guide to Video Testimonials That Boost Sales

By Sam Shepler No matter how unique your product or service is, people who have never heard of your business will be skeptical at first...
linkedin

Linkedin B2B Marketing: Essentials

Nowadays, entrepreneurs and CMOs use various channels for marketing purposes. LinkedIn is one of them. LinkedIn offers the accumulation of business people, social media...
Improve Your Small Business

How You Can Improve Your Small Business: Maximise Revenue, Gain Exposure and Educate

It will come as no surprise that some small business owners feel like they’ve hit a roadblock. Sales are static and the company is...
Live Video Shopping

How To Boost Your Retail Sales With Live Video Shopping

By Natalie Redman The landscape of the retail industry has changed dramatically over the years and whilst many still find the appeal of shopping in-store,...
remote working

How to Keep Your Remote Employees Motivated

After the Covid-19 outbreak, businesses around the world were forced to regroup and adapt to new styles of working, and today, remote teams are...
Digital Banking

Success Tips for Financial Organization to Successfully Transform Into Digital Banking

The process of digitizing banking solutions in any financial organization is not a walk in the park. There is a need to integrate advanced...
CBD

Six tips for marketing your CBD brand on social media

A ray of hope emerged with the legalization of CBD in the US. With this, the company's focus shifted towards edifying a social network...
team work

Top 5 Platforms for Coworkers’ Communication and Management

By Jessica Chapman Remote work has experienced a massive transition in the last few years thanks to the rapid advancement of technology and the pandemic....
Teamwork

How To Improve Your Team’s Workflow

You just finished your new client’s AdWords strategy, and there are already more tasks waiting for you. As you go through them, it seems...
Business Start up

7 Things All Start-ups Should Have

Startups are companies that have just been founded. Either they are just pushing their business out to the market, or they have not yet...
Facebook Group

Developing High-Performing Facebook Groups Communities To Fuel Your Companies Growth

By Frances Tang Despite all the trendy new apps and viral TikTok dances, Facebook maintains its status as one of the most active social media...
Lead Generation

Top 5 Lead Generation Tools To Excel Your Sales Funnel

By Jay Thakkar Whatever sector you're in, clients are the lifeblood of your business. Consequently, acquiring new clients should be one of your top priorities...
stockmarket

How to Save Your Small Business from the Brink of Bankruptcy

Are you struggling to keep your organisation afloat? If so, you’re not alone!  Turning an excellent idea into a lucrative business venture can be challenging...
employers

Five Post-Pandemic Questions For Employers

While it has been around a year and a half since Covid-19 first began to disrupt daily life, many of us still remain confused...
global business

Managing Globally With Former L’Oreal Executive Nicolas Krafft

In our increasingly interconnected world, today's CEOs and business leaders are being tasked with doing more than ever. Nicolas Krafft is the Swiss-born former...
Finance

5 Must-Know Finance and Accounting Strategies for Small Businesses During Uncertain Times

Economies and markets throughout the world are ever-changing, and business owners must be prepared to face unforeseen circumstances that impact their companies in unexpected...
Marketing

Rocket Digital Group – a Performance Marketing Agency

It’s no secret that digital marketing is the most important marketing space for most businesses. With the ability to track the effectiveness of digi-marketing...
Tips to Grow Your Email Contact List

7 Tips to Grow Your Email Contact List

Despite the rise of social platforms (Instagram, YouTube, Clubhouse, TikTok), email marketing campaigns remain one of the main communication channels. It fits all types...
Spanish Fintech Start-Ups

Why Spanish Fintech Start-Ups Are Really Starting to Take Off

Fintech is one of the most prominent growing sectors in Spain’s economy. As the field continues to thrive and grow, Spain’s hundreds of fintech...
Consumer payment trends in 2021

Consumer payment trends in 2021 and their influence on the world’s businesses

There was a time when everyone's idea of payment was giving a twenty-dollar bill to a cashier, but it's no longer the case. In...
Marketing Strategy

Strategic Marketing for Professional Services 

We live in an incredibly competitive world. Companies do all they can to ensure that they stand out and can draw customers’ attention. This...
hybrid work in the office

How to organize hybrid work in the office

What is a hybrid office? A hybrid office is a company format in which some employees work permanently in the office, some work remotely, and...
SNS

Go globally: How to reach an international audience by translating your social media

Last year, about 40% of the world's population was active on social media. The translation of your social media and the subsequent marketing is...
AIM for a Thriving Planet

AIM for a Thriving Planet

By Chris Nichols, Philippa Hardman, Michael Chaskalson and Helen Sieroda The first article in this series introduced Team Mindfulness using the AIM model and explored...
instagram

Tips on How to Get Non-Drop and Unlimited Instagram Followers on Instagram

There are so many ways to market your business on Instagram, and you probably want to know how to buy non drop Instagram followers? The...
cross-border commerce

Cross-border commerce post-Brexit: Lost in translation?

By Augustin Prot Whichever side of the various Brexit arguments you took, the departure of the UK from the EU has added a new degree...
accountant

Finding The Best Accountant For Your Business

Before setting up any business, the entrepreneur already has a clear picture of how to plan for the business effectively. We all set up...
auditor

How and When to Seek an Auditor?

Tax audits are a business’ and employer’s worst nightmare. While these investigations are not that common and are surely unusual, it’s best to prepare...
Company event

The future of company events is ‘hybrid’ – but what does a great hybrid...

By Vanessa Lovatt, Chief Evangelist at Glisser  It feels like an awfully long time ago, but pre-pandemic, the events industry was riding the crest of a...
Business amidst COVID-19

How have business priorities changed pre- and post-Covid?

By Francois Lacas, Deputy COO at Yooz The global pandemic has dramatically refocused business priorities for businesses across the UK. In a life before Covid, businesses...
digital marketing

Selecting the Best Marketing Company in Lahore: 4 Tips to Choose

Choosing a marketing company in Lahore is not an easy task. It may be difficult to find the marketing company which can provide you...
Freelancers & Brand Building

Freelancers & Brand Building: 7 Simple Ways to Build Your Personal Brand

Whether by choice or circumstances, many of us are taking charge of our own professional destinies by going the freelancing route. Being your own...
Music

5 Free Music Marketing: All You Need to Know

Music has been a great part of our daily lives through the years, no matter the genre or type of music you are into....
Tax payment concept. State Government taxation, calculation of tax return. Man fills the tax form, documents, calendar, calculator, laptop. Pay the bills, invoices, payrolls. Vector illustration.

What You Need To Know About Tax In Regards To Your Business

If you’re just starting your new business, or you’re currently running a business that is looking to grow, then you will benefit from understanding...
Fintech Industry

Trends In The Fintech Industry To Watch Out For

A portmanteau of the terms ‘finance’ and ‘technology’, FinTech has been empowering businesses and people across the globe for the last few years. The...