STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Remote Team

How to Effectively Manage a Remote Startup Team

By Valeria Kogan, CEO and co-founder of Fermata and Smartomica Recent research has shown that working from home may be more productive and beneficial than...
Customer Experience

How To Create An Effective Customer Experience

Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce. According to a recent article...
Social Media Scheduling

How to Schedule Social Media Posts?

Information is in constant motion on social media. This is not surprising considering that 3.78 billion people worldwide are socially active, with Facebook alone...
Cashless

Is a Cashless Society Realistic? The Rural Challenge to the Post-Pandemic “New Normal”

By Aaron van Klyton and Juan Fernando Tavera-Mesías Mobile banking and digital payments (“m-payments”) were already core features of government development policies aimed at beefing...
Times Square

Times Square: Prime Real Estate for Outdoor Advertisers

Times Square has around 300,000 visitors a day, and around a million on New Year's Eve each year. This makes Times Square one of...
Gender Inequality

Gender Pay Gap Extends to Pensions, Research Reveals

Much has been made about the gender pay gap, with efforts to bring incomes between men and women more in line. While those in work...
Email Marketing

ZeroBounce COO Brian Minick on Getting Better at Email Marketing

Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...
coupon

Why Coupon Codes Are the Backbone of E-Commerce

Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...
B2B

7 Costly B2B Marketing Mistakes You Should Avoid

By Nick Brown Thanks to the digitalization of the marketplace, the B2B ecommerce industry has rapidly grown during the past decade. According to a report...
VPN

3 Reasons Why Remote Workers Must Use VPNs

A virtual private network (VPN) has several applications. You can stream audio or video content, surf the Internet, play a game, or watch a...
Instagram Marketing

5 Instagram Marketing Top Tips To Try Out

With a potential audience of nearly 1 billion people, Instagram is one of the strongest online marketing tools that can help brands build a...
Instagram

How To Increase Your IG Followers From 100’s to 1000’s in Months – [FollowFox...

Business success certainly means something quite different to what it used to. The days of door-to-door sales, trying to capture people’s attention via storefronts...
Remote Working

Employee Benefits that are a Game-Changer in 2021

After the beginning of the pandemic, the business climate in the world changed, leaving employees in a better position to negotiate their work environment...
Candidate Experience

Best Practices for Achieving High ROI on Your Candidate Experience Strategy

What if we told you that a candidate’s experience is directly related to their first visit starting from the pre-application stage? The 2020 Talent...
Mindfulness-at-Work-How-to-Use-Mindful-Leadership-in-Workplace1

Mindfulness at Work: How to Use Mindful Leadership in Workplace?

Workplace is a fast-paced setting that usually has a stressful environment. Many companies and offices even now have certain programs and activities for their...
Diversity

Why Resurfacing the Forgotten Dimension of Diversity is a Business-Critical Priority

By Jon Chan, Gráinne Bryan and Nina Mohadjer, FTI Technology  A recent Harvard Business Review article claimed that the most often forgotten dimension of diversity is social class. While more...
Virtual Hiring

Common Hiring Mistakes in Remote Workspace

It’s a fact that more companies are embracing the virtual environment. This is mainly because their bottom line shows impressive cost savings. During these...
Online Negotiation

A Guide to Negotiating Virtually

Over time, it’s becoming increasingly common for negotiators to find themselves in fully virtual scenarios. Although the rise of Covid-19 certainly sped up this...
Girls Building Empire (GBE)

Girls Building Empires Review: Is It Worth The Hype?

Instagram has turned into a big business. There are more than 4 million users with more than 50,000 followers on the platform, and in 2019...
Hedgefund

Automation: Manage Hedge Fund Effortlessly and Stay ahead of the Markets

As the world of business continues to change, pressures from investors continue to influence industry trends. As a result of increased fees and lower...
B2B

How to Research Your B2B Audience

By Dave Steinmeyer No matter how sound or well-developed your B2B marketing strategy, if you aren’t talking to the right audience, your efforts aren’t going...
Costs Your Business Should Consider Cutting Today

5 Costs Your Business Should Consider Cutting Today

A necessary prerequisite for running a successful business is excellent money management. Without it, money may be squandered on, for example, too much inventory...
Business Profit

Strategies To Help Your Business Increase Its Profitability

The primary objective of every business is to increase its sales to earn the maximum revenue. Profit is the most fundamental driving force for...
Cash Flow

The Benefits of Cash Flow Forecasting for your Business

Cash flow forecasting is a prediction of the cash inflows and outflows of a business. A company can make forecasts for the immediate future,...
European Central Bank

The European Economic Outlook and the European Central Bank’s Policy Dilemma

By Chan Kung and Wei Hongxu While the COVID-19 pandemic continues to impact the global economy, the European economy showed a relatively strong recovery in the...
desk

Tips to Set Up an Efficient and Inexpensive Home Office

If you have finally decided that working from home is your best option, your next step would be to ensure that you find a...
virtual office

Office and Workspaces Post COVID-19; An Up Search Into Virtual Offices

The pandemic influenced every area of people's lives, including their job routines. Companies and workers were compelled to rethink their approach to work and...
instagram

5 Tips to Increase Sales on Instagram

Instagram has now become one of the world's most popular social networking applications. There are now more than a billion active users each month,...
Instagram Marketing

How to Use Instagram Influencer Marketing Strategy to Boost Ecommerce Sales

By Birbahadur Singh Kathayat Instagram is the most happening social networking destination, and the 6th most visited website on the web. There are over 500...
business leaders

Anticipating COP26: Five Ways Businesses can get ahead of the Curve in Preparing for...

By Dr Assheton Stewart Carter With just a few months to go until the start of the COP26 summit in Glasgow, Scotland, speculation is rising...
business

American and European Workplace Culture Compared: Is the Grass Really Greener?

It’s so secret that the United States and Europe vary widely in how they approach workplace culture. Depending upon whom you ask, you may...
Business competitors

Why You Should Consider Keeping an Eye on Your Company’s Competitors in 2021

In the digital business environment, the competition is quite fierce. There’s a new business every day, and keeping your head above the water can...
Small business

How to Expand Your Small Business

When you own a small business that is achieving a few moderate successes, you might be thinking about expanding. With that said, there are...
social media

7 Ways to Get Your Product Reach Wider on Instagram

Instagram is a popular social media platform that is recently being used to promote businesses. People consume the digital platform and advertisements in large...
office

How To Make Your Employees Love Their Office Space

Within any company, it’s important to ensure all workers are satisfied in their jobs and that the office is a fun, exciting place to...
Marketing professional

8 Skills to Succeed as a Modern Marketing Professional

Marketing is a role where professionals are tasked with explaining and promoting a brand and the products and/or services that it offers to customers....
Workflow Automation

How to Achieve Workflow Automation: The Key Metrics That Matter

Manual data entry is one of the most tedious and inefficient tasks in companies. It wastes precious resources, time, and affects productivity. In fact,...
Employee Growth

How to Support Employee Growth and Career Development in 2021

Supporting employee ghttps://www.awesomex.com/podcast-hosting/internrowth and career development is essential to attracting top talent, improving employee performance, and reducing employee turnover. But how can you implement employee...
Tiktok

7 Incredible TikTok Features for Brands to Increase The Exposure

By Anne Joseph Brands concentrate more on social media channels to get more engagement. According to the TikTok statistics, it has blown up all the...
Virtual Event Ideas

5 Interesting Virtual Event Ideas for Your Business

If you've been researching different ways to advertise your business online, you may have come across virtual events. They have a wide range of...
Getting Things Right with your Virtual Conference

5 Tips for Getting Things Right with your Virtual Conference

It’s extraordinary now to think that, as recently as two years ago, holding virtual conferences was a rather niche pursuit for business leaders. However,...
High risk merchant

The Importance of Getting a High Risk Merchant Account

There is a significant use of checks and cash by many businesses, and even customers are becoming less interested in them. On the other...
Social Media

8 Effective Social Media Tactics for Generating Qualified Leads

Social media has revolutionized how businesses interact and communicate with their customers. And with these changes, new opportunities to expand business have arisen. Not...
Dentist

How To Get More Clients As A Dentist

Have you just opened up your very own dental practice and are struggling to get customers through the door? Do you want to know...
Maximum productivity

How to Ensure Maximum Productivity While Managing a Remote Team

Haven’t we all faced a situation where we have way too much on our to-do list and we are also simultaneously facing a time...
Salesforce

5 Ways to Make The Most Out of Salesforce Testing

Salesforce has become the most used CRM platform in the recent past and hence we need to ensure the reliability of the platform which...
Executive Education

How B2B Marketers Can Stay Customer-Centric

By Mairead Brady, Warwick Business School (WBS) WBS Core Insights: Future of Work To adjust to the new post-pandemic normal it is vital that businesses move...
Office Employees

How To Ensure Positive Experiences For Returning In-Office Employees

There's no denying it— the pandemic has changed the way we live and work. After months of working in the comfort of their own...
digital stethoscope

How to Increase Medical Device Sales

Finding the best GAMSAT preparation materials and courses is ever increasingly difficult. This is why most students look for free GAMSAT practice questions to prepare for the...
International business

Starting a Business Overseas:‌ ‌Everything ‌You Need ‌To ‌Know

There literally exists many reasons for starting a business overseas. This may be due to the fact that as a business owner, you have...