Coronawashing: How Can Firms Establish Moral Authenticity?
By Glyn Atwal and Maya Kaiser
The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...
The Importance of Lead Conversion to Your Business
For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...
Charlene Li: Driving Digital Transformation with Resilient Leaders
The growth in the global digital transformation has never been greater. Even before the COVID-19 crisis erupted, many organisations were struggling to keep pace...
The Complete Guide to Managing your Business Finances
Sound financial management really is the heart of any business. It doesn’t matter how big or even how small you might be because if...
Response to COVID-19 Global Pandemic Highlights the Role of National Cultures
By Bhaskar Pant
The novel coronavirus has affected countries around the globe. It is non-discriminatory in terms of who it hits. It is oblivious to...
4 Content Strategies That Are Trending This 2020
This 2020 has seen many content marketing strategies that one can apply. After all, content marketing still stands as one of the best ways...
The Importance of Effective Communication
Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...
Instagram: The New Land of Opportunity for Successful Personal Businesses
The rise of social media over the past 20 years has been one of the most extraordinary events to witness. One of the areas...
How to Build your Business Presence Online
When you first had the idea of starting your own business, you probably wanted to make a good amount of profit right from the...
Full-Service Advertising Agency
Advertising a business, especially a small business, can be overwhelming. Despite the challenges associated with the advertisement, you cannot ignore the importance of advertisement...
How To Get Your Business Financially On Track Post-Covid-19
By Keith Tully
As lockdown measures across the globe ease and non-essential businesses return to the shop floor following the Covid-19 induced lockdown, determining the...
Keeping the home workspace safe and healthy – virtually
One year ago, there were only 4-5 percent of employees who were working from home. Now almost half of the employees are working from...
What Is The Scope Of Forensic Accounting?
The recent times have proposed opportunities for individuals to rise to power and cash their fortunes through multiple means. The movement of these enormous...
Seven Game-Changing Trends In Wealth Management In 2020
The demand for experts is continuously increasing in all industries. Expert advice is essential for growth, especially when it narrows down to numbers and...
Top 4 factors influencing Bitcoin price value
In recent days, Bitcoin trading has become a popular thing. Many times, investors use Bitcoin as a trading currency over the web. In comparison...
Advantages of Cryptocurrency: All You Need to Know
Cryptocurrency is the alternative to cash and credit card. It is taking the digital world by storm. Many companies are accepting the payments through...
5 Tips on How to Stay Healthy Whilst Home Working
With the Covid-19 pandemic affecting everything from office environments to travel, and free movement, working from home has become the new normal for a...
3 Ways that Blogging Can Boost Your Business
Did you know that blogging is one of the best things you can do for your online business?
Digital marketing has quickly become the best...
A Quick Guide To Payroll For Small Businesses
Payroll is a crucial part of most businesses. Efficient and effective payroll systems will ensure that employees are paid on time, deductions are taken...
How Technology Is Changing Education for the Better
Technological advancement is the most potent ace up humanity’s sleeve. It helped us develop the tools needed to sustain our growing social constructs and...
Top Universities Who Added Bitcoin to Their Curriculum
Cryptocurrency is still an obscure topic for 90% of the world’s population, and it is not a very studied subject at school or universities....
Everything You Need to Know About Mobile Learning
Every year more and more technology products are being developed to enhance the learning experience. The newest technologies, such as machine learning, aren’t just...
Revitalising the art of talking and the role mobile coverage is playing
Global pandemic is reversing global communications trends as voice calls make a comeback says Colin Abrey of Nextivity
Video calling, ecommerce, and live streaming services...
How to Avoid Bankruptcy with These Simple Tips
Bankruptcy is a means to an end that enables individuals to gain some financial relief when they are unable to pay their debts. However,...
5 Ways A Blogging Outreach Agency Can Make Your Blogging Outreach Campaign Successful
A blogging outreach campaign is an ingenious marketing strategy that most businesses incorporate in their marketing. Blogging outreach involves collaborating with famous bloggers who...
What Will Business Operations Look like After COVID-19?
COVID-19 is currently impacting business operations and it looks like these are here to stay for the foreseeable future. HR management software can change...
Caring for Workers Returning After Injury
A serious injury can have all manner of knock-on effects. It might compromise an individual’s ability to do something as simple as make a...
Is Remote Working Here to Stay?
With businesses in all industries being forced into remote working during the lockdown, it is now interesting to see whether this is here to...
Advances in tech increases demand for multi-skilled employees
The relentless onward strides of tech development are allowing forward-looking companies to steal a march on rivals and competitors. The way that the public...
Sex and Money: Do men and women use money differently
By Adrian Furnham
Do men and women, think about, use and invest money differently? If so why? Dare one go there? One has to be...
7 Helpful Tips to Cut Mailing and Shipping Costs
The opening and running of a business are faced with many challenges, among them mailing and shipping costs. The shipping cost is usually a...
Top 6 Cheap and Effective Marketing Strategies to Magnify Your Business Growth
All the entrepreneurs who want their business to flourish need to make their marketing department invincible. No matter how splendid the quality of your...
WOBI announces the first 100% online seminar with Tom Peters taking place on June...
This is the first of many digital events to come that will seek to positively impact the business world.
WOBI is hosting its first 100%...
Thriving During Crisis- Reliable Strategies That Can Help
Life is unpredictable and so is business. You may face a crisis at any point in time and things can actually go out of...
HR Automation – Why It Makes Sense In The Pandemic Era
The COVID-10 pandemic is perhaps the biggest business disruption that this generation has faced. The changes on the Human Resource front have been drastic,...
How To Make International Business Partners
Starting a business is always risky, it takes a lot of planning and effort. Business owners put their money in an idea that they...
Digital Life of Law Companies – How To Keep It Alive?
The digital age is ever-present. No matter where you look, everyone is looking at or interacting with a screen. Sometimes it is hard to...
5 App Marketing Tips Your Business Needs to Know
Apps can be very powerful tools for businesses today. The right app can dramatically enhance your user experience and send your profits skyrocketing. However,...
Remote Operations, Work-From-Home Employees and Moving Business Operations Online
The technological revolution has run headlong into “the new normal”, accelerated by the addition of the global Covid-19 pandemic. What has been the effect...
Negotiating New Payment Terms With Creditors During Covid-19
By Keith Tully
The coronavirus pandemic continues to disrupt trading across the world, pushing businesses of all sizes, from independent boutiques to multinational corporations to...
Corporate Listening Provides Insights and Business Value
By Jim Macnamara
The voice of customers (VOC) is recognized as vitally important in marketing and corporate communication. VOC is a key source of market...
The Positives of Micromanaging Processes
By Richard Wright, Head of Marketing, Scoro
Frustrating. Demoralising. Demotivating. Harvard Business Review (HBR) takes a dim view of micromanagement, and it’s not alone. Famous...
CBD Marketing: 3 creative ways to promote your CBD brand
CBD is undoubtedly one of the hottest and most profitable products categories in the industry. Famous CBD brands are spinning up everything from tinctures,...
Leadership in Times of Crisis
By Lucy Franklin
What a difference a few weeks makes. When planning for the new financial year, I doubt anyone in Europe saw this coming...
How Gino Pozzo Transformed Watford FC Football Club
Having earned an impeccable reputation for taking lackluster lower-division football clubs and leading them into the top flight leagues in each of their home...
5 Tips On How To Reduce Risks In Peer-To-Peer Lending
P2P lending is a process where there is direct communication between the investor and the borrower. It enables the people to get their loans...
Improving Education: Social Media Technologies and Online Learning
Effective education requires engagement from both the students and the teachers. Technological advances in the way we communicate, through social media, has permeated other...
Technology is Molding the Future of Education
Technology has always been a broad term. However, it does not take much to establish what the term captures. As a matter of fact,...
7 Reasons Why a Logo is Important to Your Business
When building a successful business, one of the key factors that you need to take into account is your logo. Creating a logo may...
Sustainability is A Mindset, A Never Ending Journey
Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee
Franziska Gsell has been the Chief Marketing Officer of...