The COVID-19 pandemic and resultant lockdown across Europe has resulted in immense financial strain for hundreds of thousands of businesses and individuals worldwide. Thousands of enterprises, both big and small, have been forced to shut their doors permanently, while countless others are left scrambling to survive.
If your business, like so many others, has taken a hit over the past few months, you are probably looking for quick fixes to help revive it, especially as the new year swiftly approaches. In an effort to guide you in the right direction, here are three ways to take action to get your business back on the right track starting today.
Spruce up your website
The digital economy has grown from strength to strength with more and more people spending as much time at home as possible. Online shopping has become the preferred norm, forcing business owners to ensure that their website, e-commerce functionality, and SEO are all up to scratch.
Now is the time to make the necessary tweaks and improvements to maximise user experience and encourage a steadier flow of traffic. Find a reputable SEO and online marketing agency, such as www.clickintelligence.co.uk, to handle the duties for you if your digital marketing skills are lacking.
Check in with your customers
What pain points are your customers experiencing during these times of great uncertainty? How can you evolve your product or service offering to keep up with their changing wants and needs? How can you make their lives easier when it comes to interacting and buying from your business? Make the effort to ask these questions directly to your customers – either in person, via email, or online using social media. As much as you think you know what is going on in their lives and how they feel about your business, you may be surprised by their answers!
Strengthen your team
Along with impacting businesses, COVID-19 has also cost many individuals their jobs. However, the reality is that your team members are your strongest resources right now and could mean the difference between restoring your enterprise to its former glory and closing down for good. Use this opportunity to upskill your employees, to train them on emerging trends, and to teach them how to use helpful tools to further enhance their confidence and productivity.
Most importantly, do your best to make yourself available to your teams and to nurture their mental health. Everybody is taking strain right now and doing their utmost to put on a brave face. Be the boss who cares about your employees’ mental and emotional wellbeing, and who understands that they are human, too. You will be amazed to discover just how much of a difference this shift in mentality can make on employee job satisfaction and retention. If you are there for your employees today, they will be there for you and your business tomorrow.
Who knows what challenges or opportunities 2021 will bring European businesses? The good news is that if you keep the aforementioned advice in mind, you will be prepared to rise to the occasion whatever comes your way!