STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Direct Mail

The Importance of Direct Mail During the Pandemic

For businesses struggling against the sense that their firms are under threat once more from coronavirus, this winter can seem almost unbearable. But one...
social media

A Day in the Life of a Social Media Manager

No, social media managers do not just “sit around on Facebook for an hour” – they actually do it all day! When you think of...
digital yuan

China’s Digital Yuan: Everything You Need To Know

Ever since the Covid-19 pandemic hit last year, China has been making headlines highlighting its efforts to becoming the first major power to establish...
Spain

Investing in Spain made easy with ETFs and ADRs

Spain has a big economy in the world by nominal GDP (gross domestic product) and the 15th largest in the world by PPP (purchasing...
productivity

Four Ways To Improve Productivity At Work

As a businesses owner, it is important that you are looking after your employees. After all, the happier they are, the more they will...
Consult When Looking to Boost Your Business

3 Types of Experts to Consult When Looking to Boost Your Business

There are many ways in which you can consider giving your business a bit of a boost. Perhaps you have a new product that...
Create Content That Will Enlarge Your Instagram Engagement

How to Create Content That Will Enlarge Your Instagram Engagement

Introduction Many business owners will agree that the Instagram platform does not just serve as a means for uploading or liking pictures. Instead, it comes...
personality assessments

How personality assessment can help companies recruit top talent in 2021

By Nicolas Speeckaert The Covid-19 pandemic has had a major impact on the jobs market with employers halting or significantly reducing recruitment, as well as...
Where is the Oil Market Headed

Where is the Oil Market Headed: Post Pandemic Expectations?

The pandemic was the highlight of the year 2020. Just like major industries went to their downfall, the oil market also observed certain calamities....
Chinese SMEs

How Can Leaders Build Reputation in Chinese SMEs

By William S. Harvey, Hongqin Li, Oswald Jones and Jie Yang  How can leaders transform their SMEs from being unknown to being known and more...
challenge

Dealing With Challenges In A Management Role

Learn how to overcome certain challenges you need to deal with as you reach a management position in your organization. With Management Comes Great Responsibility As...
Remote Working

Are Remote Workers Putting Your Business at Risk? Probably. Here’s What to Know.

The dramatic shift in our society as a result of COVID-19 resulted in sweeping changes in the way our economy does business. The spread...
interview

Job Hunting in 2021: Prepare for Common and Off-beat Interview Questions

The coronavirus pandemic really did a number on all of our lives, both professional and personal. Perhaps what it highlighted most was the radical...
Technology Trends in Marketing

3 Technology Trends in Marketing to Watch for in the New Reality

By Svetlana Stotskaya 2020 has been a mixed year for business in general and for marketing professionals in particular. Some industries experienced accelerated growth, while others...
social media

Kicksta Review: Attract Organic Followers

Having a strong presence on Instagram is important for your business, and there are many tools that can help you maximize your time on...
Automation

What Does Automation Mean for the Future of Work for Accountants

By some measures, automation has made accounting one of the most endangered professions today. A recent report by the World Economic Forum on the...
fraud

What is Accounting Fraud? A Guide for Safe Accounting & Compliance

Overview The world of business is not foreign to accounting scandals and fraud. From entrepreneurs to employees, from managers to maids, it is not uncommon...
market research

Market Research – An Essential Tool for Business Success

Market research is a core component of business growth. We all know that running your own business comes with some risks, but whether you're...
Euro

Why Everyone Should Embrace a Cashless Economy

A cashless system is one that switches the use of solid money with electronic and mobile money through the use of various technologies. The...
Affiliate Marketing

Beginners Guide for Affiliate Marketing

Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts. One of the most common...
Vaccine Passport

Will Vaccine Passports Be Required to Travel to Europe?

After news of two approved coronavirus vaccines broke in late 2020, many were hopeful that the pandemic would soon be over. While countries around the...
customer service

The What and the Why of Using Customer Persona for More Effective Content Marketing 

In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...

Four Business Start-Up Loan Tips You Can Use Today

The following business loan tips will help you get the most out of your small business investment. Most lending institutions are a great source...
Retail Growth Strategie

Retail Growth Strategies: Surviving COVID-19

By Omar Toulan and Niccolò Pisani The economic turbulence spurred on by the COVID-19 pandemic has had a devastating impact on the retail sector. On...
restaurant

Loyalty Cards for Restaurants

Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...
Medical Tourism Industry in Europe

Post-2020: Renewal of Medical Tourism Industry in Europe

Things are changing all the time. The same is true for the medical tourism industry as it is bringing back after the challenging 2020....
Startups for the Remote Worker

Innovative Startups for the Remote Worker

With the effects of the pandemic not showing any signs of slowing down, investors and stakeholders alike have been pulling out all stops to...
pre-employment testing

Benefits of pre-employment testing

During the process of hiring employees, a company needs to understand the person they’re hiring to understand whether they would be suitable well for...
Problems with Internet Payments

Problems with Internet Payments and How to Avoid Them

With great power of Internet payments comes great vulnerability. New technologies make way for new forms of fraud, and it takes time to recognize...
communication

Freedom of Speech in the Corporate World

By Anne OUIMET “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...
Business

Sales Techniques that Every Entrepreneur Needs to Know

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
Mexico

Profitable Business Ideas To Start In Mexico

Are you looking for lucrative business ideas in Mexico? You came to the right place! Mexico is an ideal place to venture into business....
Luxury Watch Brands

Top Luxury Watch Brands To Watch Out For This 2021

To say watches are only an accessory is a grieve understatement. They are more than just decorative pieces you sling on as an afterthought...
Blockchain

Are Blockchain-Based Digital Networks The Future of Social Media?

By Bhavik Soni When you think about social media, you probably may wonder what more updates it can go through in the future. Social media...
tiktok

Content promotion on TikTok: is it real, is it efficient, do you need to...

TikTok is a platform that boomed online not so long ago – in the beginning it was just a net that offered users music...
Business

Why to Open a Business Bank Account in the Country You Do Business In

There are many important reasons to open a business bank account in the country you do business in. From professionalism to bookkeeping, maintaining an...
digital marketing consultation

Time for change: Why the consulting sector needs a new commercial ethos

By Leon Gauhman Leon Gauhman, chief strategy officer at Elsewhen, explores how big consulting can revive its damaged reputation in the wake of bungled Covid-19...
urakine

5 Benefits of Outstaffing to Ukraine

When it comes to building software, your idea is the most important. This is because there are easy and cost-effective ways to bring your...
modern office

Getting back to the office, what are the next steps?

It’s been almost a year since office spaces were left deserted and replaced with the majority of the UK working from home. With the benefits...
British High Streets

Jack Mason Explains What the Future Holds for British High Streets

As more British chains collapse at the hands of coronavirus, many people worry for the future of our high streets – especially the tens...
marketing

5 Tips for Optimizing Your Affiliate Marketing Campaign

Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...
boost staff morale during the pandemic

6 ways for businesses to boost staff morale during the pandemic

According to a recent survey carried out on 2,000 UK adult workers, a third of employees have stated that lockdown has brought them closer to...
business tracking

What is Online Behavioral Tracking Exactly?

Traditional methods of advertising leave a lot to chance. It is mostly a hit-or-miss operation for many companies. There might be no apparent reason,...
Business Finances

Troubled with your Business Finances? Here’s a Guide for you

Running a successful business is a feat. There are numerous aspects that an entrepreneur needs to focus on, such as human resource management, strategic...
Business Finances

Tips To Effectively Handle Your Business Finances

Having a business of your own is an exciting endeavor. It is your first step towards financial independence. It lets you compete in the...
office ergonomics

Is Ergonomic Furniture Worth An Investment For Australian Businesses In 2021?

Ergonomics has long been the topic of heated debate among employees, employers, and even business owners. Why is this so? Why is there so...
Marketing to Gamers 2021

Marketing to Gamers in 2021

By Polina Haryacha To successfully engage with gamers, marketers must first understand how the gaming industry operates today. Outdated beliefs about gaming (read: gaming is...
EU flag

Open a European company and travel freely within the European Union

Thinking about expanding your business in Europe? The European countries offer numerous opportunities and favourable business environment for entrepreneurs who want to trade freely...
Instagram bulk downloader

Instagram bulk downloader or how to save useful IG content for your business with...

Instagram is undoubtedly one of the most useful platforms for any content exploring. Every day you browse inspiring pictures, instructional or funny videos, amusing...
share plan

How Can Share Plan Management Software Help You?

Business software serves as a cost-effective tool across companies and industries.  Automation frees employees from time-consuming activities and allows them to focus on essential...