STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

QR code

How QR Codes Can Help You Gain Insights About Your Customer Satisfaction

As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
Hiring Great Talent

What Leaders Need to Know About Hiring Great Talent

By Daniel Chait and Jon Stross Great talent propels a company’s success. It sets businesses apart and drives innovation. Yet far too often leaders relegate...
consultant

Client Advisory: How To Cultivate The Ultimate Consultant For Real-World Strategies That Work

By Leon Gauhman Leon Gauhman, chief strategy officer at digital product consultancy Elsewhen, explains how clients can sidestep endemic problems in the consultancy sector, vetting...

Top 7 Benefits of Instagram for Your Business

Every market in the world wants to take advantage of Instagram marketing to grow its business. With over 500 million daily users and over...
Instagram

Ultimate Tips to Increase Followers and Likes on Instagram for Free

Instagram's marketing is perhaps the main marketing for social media, as it has an amazing expansion and abundance of everything there. You may have...
light bulb

Fresno’s Krishen Iyer on Quora Marketing Strategies

It’s not every day where someone goes online and feels comfortable asking a question to a stranger. Fortunately, Quora provides a platform for curious...
home office

3 Reasons Why You Need an Ergonomic Home Office

Since the pandemic has proven many people can work productively from home, a record number of offices have shut down in favor of adopting...
Dr. Ozan Ozerk

David vs. Goliath: The Struggle of Fintechs in a Traditional Banking World

We talked with Dr. Ozan Ozerk, founder of European Merchant Bank and fintech giant OpenPayd, on the struggles of emerging fintechs in a traditional...
Speed in Your Sales Efforts

Getting Up to Speed in Your Sales Efforts

By Frank Cespedes and Zoran Latinovic In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...
Innovation

The Four Ways of Organizing Innovation

By Christoph Burger, Christoph Räthke, Bianca Schmitz and Jens Weinmann How have innovation practices changed in the last years? We conducted around 20 semi-structured interviews...
business colleagues

From Surviving to Thriving: Business after Coronavirus

At the beginning of 2020, many people found it difficult to adapt to some of the changes due to the pandemic. Everyone can tell...
Social Media Game

5 Things You Are Doing Wrong In Your Social Media Game (And How To...

By Binh An Nguyen Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...
unhappy customer

Are Negative Customer Reviews More Powerful Than Positive?

Every business knows that online reputation is critical. We all want glowing five-star reviews from every single customer, but unfortunately, that isn’t always the...

How to Get Free Instagram Likes (Even Automatically)

When everyone is talking about how to get free Instagram followers, have you ever thought that Instagram likes are still important but few people...
Compensation

Compensation Strategies that Reflect a Changing World

By Steven Cox In the past five, 10 and even 20 years, the world has changed beyond recognition. Now, we can ask smart speakers for...
Remote Team

Tools to Help Your Remote Team Succeed

The COVID-19 pandemic taught us that life needs to move forward despite debilitating challenges. Even when we can’t be there in person, we still...
Investments In 2021

4 Tips For Watching Your Investments In 2021

Investors view a ‘good investment’ differently. But, there's something every investor agrees on when it comes to achieving financial success—watching their investments grow.  You may...
tradefair

Is it Still Relevant to have a Stand at Trade Fairs?

Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...

What is the Future of Working in Europe?

Europe has always been at the forefront of new approaches to work. Britain was one of the first countries to enter into the industrial...
online marketing

Online Marketing Infuses More Demand Leading To High Sales

Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
instagram

How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
webinar

How to Host Webinars on a Small Marketing Budget

Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...
Instagram Profile

Tips for Boosting Your Instagram Profile and Get More Likes or Comments

Instagram's popularity isn't losing momentum. 200 million people out of a billion regular active users search at least one company account on even a...
Marketing

Latest Marketing Tactics That Will Improve Your Business

When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...
Assessment

People Assessment in the Digital Age

By Adrian Furnham How have technical, social, economic and legal forces influenced the business of people assessment? New technologies used in assessment include smartphone and...

Emerging Media: From Podcasts to E-sports

For some people, traditional outlets like CNN or NPR automatically pop into their heads. Maybe even trusted publications like The New York Times or...
Emerging Payments Sector

Guy El Khoury, CEO of Accomplish Financial, Discusses Innovation in the Emerging Payments Sector

We recently sat down with Guy El Khoury to discuss his successful journey in setting up one of the very first service provider companies...
video

The Ultimate Guide to All Different Types of Videos and When To Use Them

The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...

How to Encourage Innovation in Your Business

Innovation is more than a business buzzword that is currently in vogue; it is a hugely valuable concept that has actually been around for...
Digital Coupon Marketing

Digital Coupon Marketing Trends in Europe and the US

There’s no doubt that online shopping is at an all-time high, but how has the decade-long shift to online affected coupon marketing? In short,...
Transitioning Your Workforce Home

Transitioning Your Workforce Home

Now that the world is starting to open back up, there are many companies that are bringing their workforce back into the office. But...
stakeholders

Company Brands as Purpose-driven Lived Experience Ecosystems

By Venkat Ramaswamy and Nicholas Ind With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
Facebook

A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is...
Mobile Marketing

How to Use Mobile Marketing to Improve Your Business

When many marketers think about their digital marketing strategy, they think of things like pay per click ads and search engine optimization. However, mobile...
Facebook likes

5 Ways to Make Sure your Facebook Posts Post go Viral

Introduction A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...

7 Reasons Your Facebook Marketing Is Falling Flat

“Social media marketing is not optional any more.” “Businesses that market on social media are thriving.” “My clients have made millions of dollars just off of...
productivity

4 Tips for Successful Adoption of New Technology

What good is an investment in the latest technologies if no one within the organization uses it? This is all too common in practice...

6 Reasons To Get Consumer Loans & How To Find The Cheapest Options

If you are not quite financially stable at the moment and you would love to get a little boost in cash for one reason...
talent management

The Evolving Role of Employee Training in Enterprise Talent Management

The business environment today is challenging, to say the least. Executives have numerous balls in the air and are concentrating hard to make sure...
Home Office

Expanding Your Home Office

Throughout the past year, people have been starting to realize that working from home is more efficient and convenient. Leaving your house to work...
attracting top talent

Top 5 Tips for Attracting Top Talent

Talent attraction is at the core of any expanding business. It’s crucial to attract the most skilled, like-minded employees to help your business thrive....
Digital Marketing

7 Most Essential Digital Marketing Skills You Need

Basic advertising standards may remain the same, but more display capabilities and gadgets are constantly being developed that you may want to use in...
Rank for Your YouTube Videos

5 Tips to Improve Search Rank for Your YouTube Videos

As an advertiser trying to make videos stand out among millions to gain YouTube audience, it’s important to understand that Google Search and YouTube...
banner

Step And Repeat Banner: Empowering Your Marketing Efforts

The step and repeat pattern you come across in event banners is one of the most powerful means of showcasing your brand today. What’s...
growth

Implement These 3 Steps to Raise Your Insurance Firm’s Margins and Reduce Costs Today

There’s a timeless, twofold problem that insurance firms must deal with every year: how to increase the firm’s margins while at the same time,...
office

6 Office Must-Haves for Any Start-up

If you are launching a start-up which requires office space, the way you set up your workspace can be just as important as your...
Tiktok Videos

5 Ways to Get More Views on Tiktok Videos

Let's be frank about this. With rising rivalry on Tiktok, gaining more Tiktok followers, getting more TikTok likes, and getting more views on videos...
MT Finance directors

MT Finance completes MBO with funding from Triple Point Investment Management

MT Finance Limited Group, an award-winning specialist property lender, today announces the completion of a management buy-out (MBO) which consolidates 100% of the ownership...
Effective Human Resource Management

Employees Matter: Effective Human Resource Management

“The higher the productivity of each employee, the more efficient the activities of the whole company". Is it possible to create a corporate culture that...
Supporting your employees while they work from home

Supporting your employees while they work from home

Since the Government first called on us to stay at home as much as possible, more people than ever are working remotely. While this...