How Banks Grow Now

By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...

Smile, Smile and Be A Leader? Differences in male and female leaders’ use of...

By Vanessa Marcié and Sucheta Nadkarni While humour can serve as a key to improve work culture and leadership effectiveness, there is a good chance that you are...

Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...

A Partnership for Driving the Future of Business Transformation

A glimpse of Oliver Wight EAME's alliance with Ernst & Young LLP   As the supply chain becomes more complex, there is a growing need for...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

Tailoring the Strategy Function for Success

By Jo Whitehead, Felix Barber and Rebecca Homkes Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such...

Sound Business: Improving Your Audio ROI

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....

NOTHING IS FREE: Data-driven optimisation unlocks freemium business models’ real potential

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be...

Data to the rescue: Investing in (female) employees

By Ineke Ceder and Sumru Erkut Can companies successfully align attention to their bottom line with the current urgent calls for wider diversity and inclusion?...

Storytelling Workshops: A Tool for Breakthrough Product Innovation

By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki New product development (NPD) is essential to companies and it is an area where our research shows that...
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