A Partnership for Driving the Future of Business Transformation

A glimpse of Oliver Wight EAME's alliance with Ernst & Young LLP   As the supply chain becomes more complex, there is a growing need for...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

Tailoring the Strategy Function for Success

By Jo Whitehead, Felix Barber and Rebecca Homkes Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such...

Sound Business: Improving Your Audio ROI

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....

NOTHING IS FREE: Data-driven optimisation unlocks freemium business models’ real potential

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be...

Data to the rescue: Investing in (female) employees

By Ineke Ceder and Sumru Erkut Can companies successfully align attention to their bottom line with the current urgent calls for wider diversity and inclusion?...

Storytelling Workshops: A Tool for Breakthrough Product Innovation

By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki New product development (NPD) is essential to companies and it is an area where our research shows that...

How Organisations Can Overcome Conflicting Identity and Reputation

By William Harvey, Tim Morris and Milena Santos Based on their examination of how an organisation responds when its identity is substantially misaligned with the...

Integrative Intelligence for a Trust-based Worldview for Business

By Sharda Nandram, Puneet Bindlish and Navin Keizer Trust forms the bedrock of any business and can be seen as the fundamental currency of all...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
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