Marketing & Communication

This category is Marketing & Communication, exploring strategies for brand positioning, consumer engagement, and digital transformation. It features expert insights on advertising, public relations, and innovative marketing techniques shaping business success in a competitive landscape.

Five Writing Tricks for a Successful Marketing Strategy

A marketing strategy is a company’s plan for obtaining information about potential consumers and devising ways to convert them into paying customers. This plan...

The Vital Role Of Communication In All Aspects Of Business

Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...

How giving away can lead to receiving more

Giving away can really create a lot of buzz around a certain product and company which can lead to increasing sales in the long...

Customer experience stats you need to know about in 2020

In 2020, customer experience is at the forefront of many consumer purchase decisions. Not to be confused with customer service, the customer experience covers...

How to Profit from Reference Marketing in B2B Markets

By Andre Vilares Morgado Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...

Digital Marketing for Enterprises: Strategies to Try for 2020

By Bernard San Juan Across the world, the COVID-19 pandemic has led to major shifts in business conditions for both B2B and B2C enterprises. Whether...

Coronawashing: How Can Firms Establish Moral Authenticity?

By Glyn Atwal and Maya Kaiser The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...

The Importance of Lead Conversion to Your Business

For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...

4 Content Strategies That Are Trending This 2020

This 2020 has seen many content marketing strategies that one can apply. After all, content marketing still stands as one of the best ways...

The Importance of Effective Communication

Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...

Instagram: The New Land of Opportunity for Successful Personal Businesses

The rise of social media over the past 20 years has been one of the most extraordinary events to witness. One of the areas...

How to Build your Business Presence Online

When you first had the idea of starting your own business, you probably wanted to make a good amount of profit right from the...

Full-Service Advertising Agency

Advertising a business, especially a small business, can be overwhelming. Despite the challenges associated with the advertisement, you cannot ignore the importance of advertisement...

3 Ways that Blogging Can Boost Your Business

Did you know that blogging is one of the best things you can do for your online business? Digital marketing has quickly become the best...

5 Ways A Blogging Outreach Agency Can Make Your Blogging Outreach Campaign Successful

A blogging outreach campaign is an ingenious marketing strategy that most businesses incorporate in their marketing. Blogging outreach involves collaborating with famous bloggers who...

Top 6 Cheap and Effective Marketing Strategies to Magnify Your Business Growth

All the entrepreneurs who want their business to flourish need to make their marketing department invincible. No matter how splendid the quality of your...

Thriving During Crisis- Reliable Strategies That Can Help

Life is unpredictable and so is business. You may face a crisis at any point in time and things can actually go out of...

5 App Marketing Tips Your Business Needs to Know

Apps can be very powerful tools for businesses today. The right app can dramatically enhance your user experience and send your profits skyrocketing. However,...

CBD Marketing: 3 creative ways to promote your CBD brand 

CBD is undoubtedly one of the hottest and most profitable products categories in the industry. Famous CBD brands are spinning up everything from tinctures,...

7 Reasons Why a Logo is Important to Your Business

When building a successful business, one of the key factors that you need to take into account is your logo. Creating a logo may...

Content Marketing Predictions for 2020 and Beyond

These times they are a-changing. In the marketing world, conventional methods that once attracted sales and inquiries are being left in the past due...

Popular Marketing and Promotional Strategies for Your Business

Of all the many reasons that clients purchase something, saving cash is among the top. The need to save is the reason why rebate...

Effective SEO Surfing: Ways to Boost your Marketing Campaign

You are watching your favorite show and there pops up an advertisement on your screen. All of your attention is now on the ad....

Having a CX Strategy Makes all the Difference to Your Brand

CX, also known as customer experience, is one of the essential elements of a business. Yes, it’s just as important as the products and...

Most Effective Marketing Strategies To Attract and Retain Customers

As a company owner, you are, by no doubt, very aware that your client base is the lifeblood of your overall business. Getting a...

How to Do E-Mail Marketing Like A Pro (Even If You’re Not)

E-mail marketing is a classic tactic that has been around for decades now. However, despite being an old tactic, e-mail marketing still has a...

What Makes a Business Unique?

Think about your favorite brands and businesses. Why are they your favorites? What makes them so special? Why do you keep coming back for...

How to Manage the Reputation of Your Business during the Pandemic

By William S. Harvey Reputation is an invaluable intangible asset that impacts on how your staff, customers and other key stakeholders perceive your organisation. This...

5 Effective Tips for Branding your Business

Human beings are visual creatures, 80% of human impressions lean on our sense of sight, so images become etched into our memory (most people...

Picking the Right Digital Marketing Agency to Work With

Introduction The Internet has dramatically revolutionized the way business is conducted, where it has made communication, research, and marketing easier than ever. Digital marketing is...

How to Market your CBD Business Online

At the moment of writing, the world is in the middle of a health crisis. As a result, some countries have quarantined citizens within...

Digital Marketing: 5 Things to Take Note for Singapore-based Businesses

Although digital marketing seems like it should be the same everywhere — the Internet has few boundaries, after all — local advertisers should be...

Why Address Verification Is Important To Your Business?

Accurate, updated and validated customer information is essential to any business. Next to personal details, the address is an important piece of information. Basically, you...

5 Reasons You Need to Invest in Walkie Talkies for Your Business

Effective communication within businesses can be a challenge no matter what industry you’re in. Important messages can get lost in a sea of emails...

How Can Business Email Signatures Help Promote Your Content

Gone are the days when business people ended their emails with their name, position, and contact details. Today, many are already using their professional...

How Complaints Can Destroy Your Company Beyond Recovery

One of the things that you should try as much as possible to avoid when it comes to reviews is having a negative review....
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Hybrid Strategies and the New Face of Retail

By Omar Toulan and Niccolò Pisani How has the digital disruption affected the way customers shop and the factors that influence their decisions? One need...
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What is Growth Hacking? Fatrank Explain Growth Hacking, As Well as How To Do...

Growth hacking is a digital market tool that aims at growth. It’s a relatively new field that has contributed to ridiculously high growth rates...
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How To Get The Best Out Of A Facebook Business Page

Facebook is currently one of the most influential social media platforms and with this, using Facebook to advertise or market a business is highly...
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What is Social Marketing Campaign?

Do you desire to take your social marketing campaigns to the next level? You want your social media accounts to become sales-generating funnels. In...
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Launching a New Product in the New Year

If you’re excited for 2020 and the opportunities to start fresh projects, launch new products and drive your business to new successes, the good...
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How Great Customer Service Can Spark Innovation

By Kai Hellstrom, Lead Product Manager, GlobalX In order for a business to thrive, they must be able to their hold of their competitors by...
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How to use Twitter more effectively for your small business

Nearly every business serious about growth uses social media. Why? There are millions of untapped users on these platforms. And though you won’t make...
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Getting the word out: How to effectively advertise as a small business

When you’re creating a business, you need to think of the best ways to share your work with the world and get your name...
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5 Easy Ways to Grow Your Instagram Following

There’s nothing like creating an Instagram account, publishing your first post, and seeing it live. But then something happens: nothing at all. No one...
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Tips for When Setting Up New Business Meetings

Imperative to success for any business is bringing in a continues stream of new business in order for growth. Research on lead generation has...
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Proven Ways to Boost Post Holiday Sales

During holidays, most stores reap big as shoppers purchase different things to make their holidays enjoyable. However, sales may diminish after the holiday spending...
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Do You Realise How Scary You Are?

By Megan Reitz and John Higgins Most managers know they need to create an environment where people can speak up in order to hear innovative...
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Marketers Using Chats Like Magic

Technology is constantly evolving and digital media is increasingly playing a critically key role in marketing strategies for virtually every business. Chat marketing, which...
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Comparison Review: Drop Cowboy Vs Text Marketer

Marketers face different challenges. Sales and marketing experts may sometimes find themselves hitting a wall as specific objectives seem too challenging to accomplish. As...

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