How to Move from Product to Cultural Innovation
By Klaus Heine and Michel Phan
Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
10 Business Goals You Can Achieve with Mobile Messaging in 2023
By Polina Rebeka
Whether your business is mobile-first or “mobile-forced”, there are plenty of ways it can benefit from mobile messaging. This is particularly true...
Laugh and the World Complains to HR: Humour at Work
By Adrian Furnham
But it was just “workplace banter”! Another pale, stale, frail male attempts to defend himself against a range of accusations of “inappropriateness”...
How B2B Marketers Can Stay Customer-Centric
By Mairead Brady, Warwick Business School (WBS)
WBS Core Insights: Future of Work
To adjust to the new post-pandemic normal it is vital that businesses move...
Company Brands as Purpose-driven Lived Experience Ecosystems
By Venkat Ramaswamy and Nicholas Ind
With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
How to Manage the Reputation of Your Business during the Pandemic
By William S. Harvey
Reputation is an invaluable intangible asset that impacts on how your staff, customers and other key stakeholders perceive your organisation. This...
Hybrid Strategies and the New Face of Retail
By Omar Toulan and Niccolò Pisani
How has the digital disruption affected the way customers shop and the factors that influence their decisions? One need...
