How to Better Understand Your Market to Drive Business Growth
By Francis Rodino
If you don’t truly understand your market, you’re shooting in the dark. Successful businesses thrive on market intelligence—knowing exactly who their customers...
Navigating the Future of Online Advertising with WEB3
By Frank Cespedes and Ben Plomion
For years, digital ad spend was a steadily growing portion of marketing budgets, reaching over $601 billion globally in...
Magnetic Loyalty: Crafting Effective Loyalty Programmes that Attract and Retain Customers
By Klaus Heine and Vanessa Brunner
Most brand managers today see room for improvement in their repurchase rates, particularly as Generation Z tends to exhibit...
How Can Businesses Ready Themselves for Customer Success in 2024?
By Sonali Fenner
2023’s corporate landscape has been dominated by the AI transition, geopolitical conflict, and supply chain issues - all heavily impacting business operations....
10 Ways Marketing Is Being Transformed by The Advance Of AI
By Hamilton Mann and Joerg Niessing
If you are one of those who has reservations about online systems that track your browsing behaviour, you might...
How to Move from Product to Cultural Innovation
By Klaus Heine and Michel Phan
Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
10 Business Goals You Can Achieve with Mobile Messaging in 2023
By Polina Rebeka
Whether your business is mobile-first or “mobile-forced”, there are plenty of ways it can benefit from mobile messaging. This is particularly true...
Laugh and the World Complains to HR: Humour at Work
By Adrian Furnham
But it was just “workplace banter”! Another pale, stale, frail male attempts to defend himself against a range of accusations of “inappropriateness”...
How B2B Marketers Can Stay Customer-Centric
By Mairead Brady, Warwick Business School (WBS)
WBS Core Insights: Future of Work
To adjust to the new post-pandemic normal it is vital that businesses move...
Company Brands as Purpose-driven Lived Experience Ecosystems
By Venkat Ramaswamy and Nicholas Ind
With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
How to Manage the Reputation of Your Business during the Pandemic
By William S. Harvey
Reputation is an invaluable intangible asset that impacts on how your staff, customers and other key stakeholders perceive your organisation. This...
Hybrid Strategies and the New Face of Retail
By Omar Toulan and Niccolò Pisani
How has the digital disruption affected the way customers shop and the factors that influence their decisions? One need...
