Marketing & Communication

Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce. According to a recent article...

Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...

Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...

By Nick Brown Thanks to the digitalization of the marketplace, the B2B ecommerce industry has rapidly grown during the past decade. According to a report...

Marketing is a role where professionals are tasked with explaining and promoting a brand and the products and/or services that it offers to customers....

By Mairead Brady, Warwick Business School (WBS) WBS Core Insights: Future of Work To adjust to the new post-pandemic normal it is vital that businesses move...

Finding the best GAMSAT preparation materials and courses is ever increasingly difficult. This is why most students look for free GAMSAT practice questions to prepare for the...

The importance of customer loyalty is evident in any industry. There are five stages of customer loyalty: recognition, commitment, influence, participation, and investment. Each...

These days, a successful business has to have a solid online reputation. Whether you're brick and mortar or have an online business, over 70%...

By Jay Thakkar Whatever sector you're in, clients are the lifeblood of your business. Consequently, acquiring new clients should be one of your top priorities...

It’s no secret that digital marketing is the most important marketing space for most businesses. With the ability to track the effectiveness of digi-marketing...

We live in an incredibly competitive world. Companies do all they can to ensure that they stand out and can draw customers’ attention. This...

Last year, about 40% of the world's population was active on social media. The translation of your social media and the subsequent marketing is...

Whether by choice or circumstances, many of us are taking charge of our own professional destinies by going the freelancing route. Being your own...

Maximizing your SaaS marketing budget can improve your ROI. You can either do this by yourself or hire a reputable SaaS marketing consultant. Either...

By Kashyap Trivedi Happy customers are the backbone of any successful business. But not every customer will be satisfied with your services at all times....

By Sam Molony Almost half the world’s population owns a smartphone. Digital spending also continues to increase. Many people do that online with their smartphones...

Are you thinking of opening an espresso cafe? Now is an excellent time for you to invest into a high quality commercial machine. 2021...

Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.  1. Establish Good Campaign Goals One...

As many as 64% of US workers say they are looking for a new job or would consider changing jobs if approached by other...

By Shirley Macbeth, Chief Marketing Officer, Forrester Who drives transformation in your business? After years of fighting for a seat at the boardroom table, the...

Customer loyalty systems have drawn great interest since firms use one of the best-known marketing tactics - "Copy it if you find a good...

If the epidemic has taught us anything, it is that plans may alter quickly. Whatever you forecast today may not be correct tomorrow. To...

Hitting it big in the entertainment industry is difficult for entrepreneurs. First, sectors like TV, film, and music are already controlled by successful and...

Have you been going steady with your marketing efforts? Never missed a day of posting your high-quality SEO content? Your ads are running smoothly,...

Businesses of all kinds need to offer a product or service that meets a customer’s or client’s needs. But in this digital age, it’s...

By Katerina Sukhenko In today’s media environment, which is action-packed, speaking to the right customer at the right time is of prime importance. Entrepreneurs try...

By JP Kuehlwein and Wolf Schaefer There are brands that are seen as peerless and priceless. They are able to sustain appeal, a price premium...

Customer loyalty as a strategy for repeat business is getting a lot of attention at the moment as consumers look to familiar brands in...

Brand values are key in telling your businesses story and creating an emotional connection with customers. But, how much of an impact do brand...

Everyone speaks about how important it is to have a strong client-agency connection. But how do you go about doing that? Trust. One of the...

Whatever project you start, you should have a goal. It’s important to understand the direction of your business and define what success means to...

In 2021, it's fair to say that a content marketing strategy is incomplete without video. A 2020 report revealed that most consumers discovered a brand...

Looking for an InfluenceGrid review? You’re in the right place. TikTok influencer marketing is booming in popularity, giving brands the perfect platform to reach...

An explainer video is a short, unique video that captures your audience's attention and teaches them about your business. It's an essential part of...

Businesses cannot afford to lose website visibility and authority in a corporate age driven by digital marketing. Back in the day, companies focused on...

Despite the multiple channels you can reach out to your target audience, phone calls are still relevant. So do telesales campaigns. Thorough preparations and...

Mass-marketing is trickier than campaigns for businesses with a narrower focus. Why is this? Because the message must have a broader appeal and yet...

Many HVAC companies fail to make any profits even after investing their time, money, and effort in digital marketing. The most obvious reason for...

Content marketing was made for SaaS companies. It provides credibility and allows the business to reach out to potential customers in a way that traditional...

Digital marketing is one of the fastest growing segments in the advertising and public relations field. Digital marketing is basically the part of online...

There's no denying that we are in an era where visual content is trending. Social media posts that contain images, whether still or moving...

By Maurik de Groot This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...

Good marketing practices added to your business plan matter now more than ever! A strong, concise, and clear marketing strategy is a big driving force...

By Thales Teixeira It has been five years since I published the first article on Decoupling theory here in the European Business Review,  explaining how,...

Since its creation in 2005, Youtube has successfully catapulted its way into mainstream social media through its creator-centred platform and innovative visual delivery of...

Despite having only been in the market for a decade, Instagram has grown to become one of, if not the, most popular social media...

Years ago, advertisers used radio, television, and billboards to promote a business. With the advent of the internet, however, traditional promotional techniques are getting...

As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...

By Frank Cespedes and Zoran Latinovic In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...