Good Profits and Growth How Net Promoter Helps Companies Thrive in a Customer-Driven World

By Fred Reichheld, Rob Markey and Andreas Dullweber Companies are now finding that the only path to sustainable growth lies through “good profits” and long-term...

Ways to Plan a Right Influencer Marketing Campaign

Are you annoyed because your influencer marketing campaigns seem to be failing? Despite all of your input, the results you seek do not seem to...

Selling Illusory Joy: Emotions, Big Data and the Coming Retail Renaissance

By Christopher Surdak and Ed King Today the world is awash in massive amounts of context-rich data. Whether it’s GPS position information, social media posts,...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers

By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of...

Measuring the Relative Weights of E-Marketing Tools for Online Businesses

By Kin Meng Sam & Chris Chatwin E-marketing strategy is normally based and built upon the traditional 4Ps (Product, Price, Promotion and Place), which forms...

Creative Strategy and the Business of Design

By Douglas Davis Creatives get various demands and design requests from clients, but there’s this exact same request hidden in all of it: “Solve my...

Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...

By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...

The Need For Reputation Management Capabilities

By Daniel Diermeier Maintaining a strong reputation is critical for a company’s sustained success. Yet, almost every day a new crisis makes the headlines. These...

It Pays to be Nice

From the Editors Ryanair’s 32% jump in their first-half year profits for this year is said to be down to Ryanair being nice to its...

Preparing for Uncertainty: How to use Creaction at Work

By Len Schlesinger and Charles Kiefer In an excerpt from their book, Just Start: Take Action, Embrace Uncertainty, Create the Future, the authors Len Schlesinger...

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