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Affiliate-Marketing

What Should You Know About Affiliate Marketing?

Affiliate Marketing is an online sales tactic based on a commission that has been pre-agreed between the partner and the seller. Affiliate Marketing is...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers

By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of...
vid prod

What Equipment Do You Need for Video Content Production?

If you can shoot quality videos, you can create quality marketing content that is engaging, entertaining, and convincing. Whether you are marketing your own...

Instagram: The New Land of Opportunity for Successful Personal Businesses

The rise of social media over the past 20 years has been one of the most extraordinary events to witness. One of the areas...

How Football Clubs Are Building Global Brand Equity

Some of the biggest brands in the world are football clubs. You only have to look at the insane amount of money some of...
Collage, business concept. Composition with human hands control, taking pieces of muclticolored diagram isolated on light background.

Marketing Strategies Every Startup Or Small Business Can Afford

As a startup on a shoestring budget, you can't afford to waste your marketing budget on ineffective campaigns. Be thoughtful about allocating your resources...
outreach

What is Outreach Marketing & What are its Benefits?

Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
Instagram Marketing

Picking the Right Instagram Influencer for Your Brand        

When it comes to the spending habits of the consumer, the content that is produced and the conversations on social media have a crucial...
Customer Engagement 2.0 Enhancing European Business Success with Chat Line Free Trials

Customer Engagement 2.0: Enhancing European Business Success with Chat Line Free Trials

In today's competitive business landscape, customer engagement has become paramount to achieving success.  The advent of digital technologies has transformed the way businesses interact with...
Customer Retention

10 Customer Retention Methods That Every Business Should Use

Retaining old customers is as necessary as acquiring new ones! As a lot of time, effort, and patience goes into customer conversion, the last...
advertising

What is a White Label DSP and What are the Fundamental Benefits of White...

One thing that all advertisers have in common is they would like to maximize the effectiveness of their advertising campaign. Unfortunately many advertisers are...
Video Marketing

Video Marketing Benefits That Every Small Business Owner Should Know

Small businesses cover a wide spectrum. It can be a single person or a full-fledged company with several employees. These early-stage businesses need value-driven...
Affiliate Marketing - Featured Image

7 Ways to Create Long-Lasting Affiliate Relationships with Customers

By John Allen Affiliate marketing is one of the most effective forms of advertising on the internet. Affiliate marketing drives sales and significant conversions. 81%...
Marketing

5 Marketing Avenues B2B Companies Should Not Miss Out On

In this digital age, there are countless marketing avenues that B2B companies can explore to reach and engage with their target audience. For this...
restaurant

Loyalty Cards for Restaurants

Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...
qr codes

Are QR Codes Making a Comeback?

QR codes, once deemed obsolete by many experts, are experiencing a renaissance of sorts.  These little blocks of overly complicated patterns have become the latest...
Telecom

The Rise of Telecom and How Low Code is Helping it Keep Up With...

In the early days of telecommunications, wires and switches were the only way to send data between devices. As technology improved, so did the...
Brands

The Importance of Labels in Branding a Product

As a product manufacturer, you know how tough it can be to make it in today’s crowded marketplace. In addition to coming up with...
TikTok

Will TikTok Take Over Facebook to Dominate Social Media?

By Shweta Singh I have a 10 year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and...
Workshops

From Idea to Action: How Product Discovery Workshops Shape Successful Projects

Every product we see today was once someone's idea or dream. Their work and dedication made it all come true. So, if you have...
Evolution of Online Marketing

The Evolution of Online Marketing

Online marketing is a constantly evolving field, with new strategies and techniques emerging regularly. The internet has changed the way businesses market their products...
consumer data platform

White Space Analysis: Address the Unaddressed Needs of Customers

It’s no secret that businesses need to find ways to engage with their customers more personally. As a result, consumers are actively looking for...
online marketing

Online Marketing Infuses More Demand Leading To High Sales

Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
Why Businesses are Transitioning to Visual Content

Why Businesses are Transitioning to Visual Content

Visual content, in its essence, encapsulates information into a visually stimulating and easily digestible format. It's an effective communication tool that seamlessly translates complex...
business tracking

What is Online Behavioral Tracking Exactly?

Traditional methods of advertising leave a lot to chance. It is mostly a hit-or-miss operation for many companies. There might be no apparent reason,...
leadership

Effective Communication: A Key Skill for Successful Leadership

How Effective Communication Contributes to Leadership Effectiveness? It is impossible to be a good leader without being a good communicator. Effective communication skills help leaders...
Increase Your Reach with Professional Video Marketing Services

Increase Your Reach with Professional Video Marketing Services

Video marketing services are a great way to increase awareness of your business, product, or service. You can create engaging and entertaining videos that...

How to Stand Out Online

By Dorie Clark Adapted from Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin 2015), this article discusses how...
Customer Service

New Study Reveals What Consumers Think About Financial Services Brands

The word "unprecedented" is being bandied about in regards to the tumult of the last few years. If one thing is for certain —...
Innovate and Streamline your Business Communication with Generative AI

Innovate and Streamline your Business Communication with Generative AI

In today's fast-paced business world, effective communication is essential for success. Clear and concise messaging can make all the difference when it comes to...
Why Marketing Leadership Needs to be Agile and Customer-focused

Why Marketing Leadership Needs to be Agile and Customer-focused

By Mairead Brady Why do we use Zoom and not Slack or Skype? Post photos with Instagram and not Kodak? And why do we watch Netflix...

SEO And Social Media: How To Use Both In A Successful Campaign

When generating a campaign of any sort for your business, it is important to look into how one can help the other to succeed...
Visual Communication

What is Visual Communication and Why Does it Matter?

To understand the relevance of visual communication, just think of the phrase “a picture is worth a thousand words”. It is also important to...

5 Effective Tips for Branding your Business

Human beings are visual creatures, 80% of human impressions lean on our sense of sight, so images become etched into our memory (most people...
customer

Is Acquiring New Customers More Expensive Than Keeping Them?

There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...
video

The Ultimate Guide to All Different Types of Videos and When To Use Them

The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...
whatsApp

What is WhatsApp Marketing Software, and How Can it Help Your Business Grow

Marketing tools in WhatsApp are specific instruments and platforms dedicated to the work of marketers on a messaging platform under WhatsApp. These types of...
customer success in 2024

How Can Businesses Ready Themselves for Customer Success in 2024?

By Sonali Fenner 2023’s corporate landscape has been dominated by the AI transition, geopolitical conflict, and supply chain issues - all heavily impacting business operations....
Customer Experience

How To Create An Effective Customer Experience

Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce. According to a recent article...
Diverse workforce

How a Diverse Workforce Can Inspire Agencies to Foster a Better Relationship with Clients

Two of the biggest challenges for any agency, whether it be digital marketing or otherwise, would be communication and diversity. If you asked any...

Ace with your marketing campaign with URL tracking

Nowadays, in those digitalized times when everyone is able to start a business within seconds, running marketing campaigns for your enterprise is almost obligatory....
Marketing professional

8 Skills to Succeed as a Modern Marketing Professional

Marketing is a role where professionals are tasked with explaining and promoting a brand and the products and/or services that it offers to customers....
eLearning Localisation

5 Benefits of eLearning Localisation

When it comes to professional development and continuing education, eLearning has become the go-to solution for many organisations. eLearning allows employees to learn at...
Loyalty Program Benefits for Customers

Loyalty Program Benefits for Customers

Businesses constantly strive to set themselves apart from rivals in a customer-controlled market. Businesses use well-designed loyalty programs as a powerful component to attract...
digital marketing mistakes

Digital Marketing Mistakes Your Business Should Avoid

In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
competitive amazon marketing strategies

Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide

If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
sales strategy

The Secret of a Successful Sales Strategy: the Pain Funnel Theory

When we talk about the world of retail, there are at least two schools of thought. On one side, there is what we might...
Digital Marketing Strategy

Digital Marketing Agency: Valuable Benefits

Digital marketing can no longer be seen as a fleeting fad, but rather as a proven marketing strategy that innumerable firms are implementing with...
iStock-1628582011

Hyper-Personalization: The Ace in Off-Market M&A Deal Sourcing

In the fiercely competitive arena of M&A, there's a standout strategy that's changing the game for Private Equity (PE) firms and investment banks: hyper-personalization....
Webinar

5 Reasons Why You Should Invest in Video Storytelling Campaigns

By Richard Conn Marketing is a bit like telling a story: you entice customers with the tale of your brand, values, and services. You probably...

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