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Understanding consumer touchpoints to improve your business

Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind. This is...
Social media management tools

What to Look For When Searching For Social Media Management Tools

The use of social media is a very crucial part of the business. While this step is necessary, it can be exhausting, expensive, and...

How to Monitor Reviews about Your Business

Online reviews are a crucial aspect for your business regardless of if you want them to be or not. Positive or negative, reviews are...
CMS Supports Marketers

How Kontent Headless CMS Supports Marketers

The marketing benefits of a headless content management system (CMS) are growing in an increasingly omnichannel world. With a headless CMS such as Kontent...

Preparing for Uncertainty: How to use Creaction at Work

By Len Schlesinger and Charles Kiefer In an excerpt from their book, Just Start: Take Action, Embrace Uncertainty, Create the Future, the authors Len Schlesinger...

CBD Marketing: 3 creative ways to promote your CBD brand 

CBD is undoubtedly one of the hottest and most profitable products categories in the industry. Famous CBD brands are spinning up everything from tinctures,...

Coronawashing: How Can Firms Establish Moral Authenticity?

By Glyn Atwal and Maya Kaiser The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...
marketing

7 Amazing Email Marketing Tips & Strategies for Ecommerce Businesses

An online business demands personal touch that you must provide to each customer without individually engaging with them. Thus, it is impossible to boost...
Customer Service

How to Really Understand Your Customers

If you want to help someone, you need to understand them, as well as their needs and problems. The same goes for businesses and...
branding ideas

6 Best Tips For Improving The Visual Appeal Of Your Merchandises

Are you thinking of how to boost your customer’s shopping experience? If so, one of the best places to start would be to enhance...
Demand Side Platforms

Top Demand Side Platforms (DSP) and Supply-Side Platforms (SSP)

There are many terms used in programmatic advertising, for example, DSP and SSP. What are DSPs and SSPs? Is there a connection between the...
Marketing

How Covid-19 Has Changed Our Shopping Behaviour

The pandemic has accelerated the introduction of digital technology into our lives. Shopping is the first point that can prove it in the best...

Don’t Despair: Growth from Consumer Behaviour Change in Developed-Market Economies

By Paul F. Nunes, Sam Yardley & Mark Spelman Mired in a period of low growth, developed economies are becoming increasingly tough places to do...
EBay

Proven Ways to Boost Post Holiday Sales

During holidays, most stores reap big as shoppers purchase different things to make their holidays enjoyable. However, sales may diminish after the holiday spending...

How to Use a Contact Database

When running a business, one of the aspects you need to look at is how organised you are. To avoid confusion, it is important...
Funnel

How to Create Funnels on LinkedIn

The LinkedIn funnel is a marketing data platform that provides you with actionable, business-ready data. It entails constantly clean, accurate, and current data. Reporting...
marketing

5 Tips for Optimizing Your Affiliate Marketing Campaign

Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
tradefair

Is it Still Relevant to have a Stand at Trade Fairs?

Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...
SEO

5 Reasons to Have a High-Quality Backlink Profile for SEO

A backlink is a link from another website linking to certain content on your webpage. It is created when another website refers to another...
Promotional products

The Science Behind Promotional Products

As surprising as you may find it, promotional products truly are all around us.  That coffee mug you prefer to drink out of in the...
QR Code

Are QR Codes Here to Stay?

Quick and easy ways to access information or websites are quickly becoming the norm. With the emergence of the QR code, there might have...

Top 6 Cheap and Effective Marketing Strategies to Magnify Your Business Growth

All the entrepreneurs who want their business to flourish need to make their marketing department invincible. No matter how splendid the quality of your...
Stadium

How Stadium Advertising Can Create Fans for Your Brand

In-person events are starting to make a comeback. Loud and exuberant cheering is part of the human experience, after all. Can we blame ourselves?...

How to Profit from Reference Marketing in B2B Markets

By Andre Vilares Morgado Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...
Executive Education

Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

By Klaus Heine and Francine Espinoza Petersen Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
Marketing funnel

What is a Marketing Funnel?

A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...

Hidden Needs Analysis: Creating Breakthrough Products

An Interview with Keith Goffin The clear identification of customer needs is a fundamental part of successful innovation and most organizations aim to develop a...

Having a CX Strategy Makes all the Difference to Your Brand

CX, also known as customer experience, is one of the essential elements of a business. Yes, it’s just as important as the products and...

How to Stand Out Online

By Dorie Clark Adapted from Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin 2015), this article discusses how...
App-development

Gain More Mobile App Users With These 7 Acquisition Strategies

Even after developing mobile applications with a unique idea and great execution, you are likely to run it like a business if nobody knows...
Fractional CMO

The Simplest Definition of a Fractional CMO

In business, there are different types of consultants. One of the most specialized and in-demand right now is the fractional CMO. This consultant’s job...

Full-Service Advertising Agency

Advertising a business, especially a small business, can be overwhelming. Despite the challenges associated with the advertisement, you cannot ignore the importance of advertisement...

12 Tools for an Effective SEO Team

These days SEO presents one of the pillars of the modern digital marketing industry. And keeping in mind that as many as 93% of all...

Things to Implement in Your E-commerce Business to Get an Extra Edge

Making your e-commerce business stand out involves a complex interaction of many things. First off, it is never an easy process as the market...
TikTok

All You Need to Know About Douyin Marketing

Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...

4 Mass-Marketing Strategies That Really Work

Mass-marketing is trickier than campaigns for businesses with a narrower focus. Why is this? Because the message must have a broader appeal and yet...
Digital Marketing

5 E-Marketing Tips to Get Ahead of Your Instagram Competitors

Are you a brand looking to get amazing results for your content marketing and to reach a new level? We have a great article...

What is Brand Activation and Why Marketers and Consumers Should Care

By William Rosen and Laurence Minsky Marketing, along with the market and all its innovations, is also imperatively evolving. In this article, the authors elaborate...

Trending Instagram Hashtags: How to find them?

Are you using trending Instagram hashtags? If not, then you’re missing out on your marketing reach. Instagram has over 1 billion active users, and marketers...
Behaviours Marketers

3 Behaviours Marketers Often Miss Out on (FOMO’s One of Them)

The world of marketing is constantly evolving and, if you’re in the marketing game, it can sometimes feel like an uphill battle trying to...
marketing

5 Major Perks Of Guest Posting For Your Business

New and experienced business owners have this notion that guest blogging is primarily about search engine optimization (SEO). But the truth is, it is...

Connecting Through Narrative: 5 Business Examples

Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...
Digitalization

6 Ways Digitalization Makes Business Communications a Competitive Advantage

By Grace Lau The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...

Why You Should Become a Loyalty-Oriented Business (and How to Do It)

What is the essence of becoming a loyalty-oriented business?  Consumers would pick the best offers and deals in a competitive market, that’s given. Therefore, businesses...
Vladimer Botsvadze

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success

Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice...

Digital Advertising’s Wild West: Deciding Which Media Channel is More Effective is the Key

By Tahir Nisar A digital advertising campaign may be stymied by the difficulty in attributing the value of online investment to various online channels such...
Social Media Game

5 Things You Are Doing Wrong In Your Social Media Game (And How To...

By Binh An Nguyen Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...
Logo-design

5 Things Startups Must Know About Logo Design

A logo is the face of the brand and it acts as an identity for a business. Every business needs a logo design to...

The Vital Role Of Communication In All Aspects Of Business

Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...

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