Getting the Word Out: How to Effectively Advertise as a Small Business

When you’re creating a business, you need to think of the best ways to share your work with the world and get your name...

Proven Ways to Boost Post Holiday Sales

During holidays, most stores reap big as shoppers purchase different things to make their holidays enjoyable. However, sales may diminish after the holiday spending...

Social Media has Revolutionised the Way We Conduct Business – and Here’s How

It’s safe to say that social media isn’t always given the best reputation from the press. It’s been linked to a rapid mental health...

Easy Ways to Cut Costs in Your Business

Running a business is no cheap enterprise. If you feel like your business is not generating as much profit as you would like, there...

Changing Perceptions: The Island of Jersey Brings Digital Ideas to Success

Interview with Tony Moretta, CEO of Digital Jersey The European Business Review caught up with Tony Moretta, the CEO of Digital Jersey. Jersey has just...

10 Tips To Increase Your Website’s Traffic

In the modern marketing landscape, website traffic plays a significant role in staying at the top in Google search results and generating more leads....

Comparison Review: Drop Cowboy Vs Text Marketer

Marketers face different challenges. Sales and marketing experts may sometimes find themselves hitting a wall as specific objectives seem too challenging to accomplish. As...

Serving valued banking relationships generation after generation

Aside from having the second largest banking sector in the Eastern Caribbean region, Antigua and Barbuda also houses the “grandfather” of international financial services...

6 Essential Tips for Aspiring Entrepreneurs

There are thousands, if not millions, of people across the globe with an ambition to run their own successful enterprise. Unfortunately, the majority of...

Ace with your Marketing Campaign with URL Tracking

Nowadays, in those digitalized times when everyone is able to start a business within seconds, running marketing campaigns for your enterprise is almost obligatory....

TRIP Framework: Re-Thinking Organisational Competitiveness in Digital Spheres

By Mike Cooray and Rikke Duus Across industries, organisations are in search of new ways to enhance their competitiveness in the midst of digital disruption...

Understanding Consumer Touchpoints to Improve Your Business

Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind. This is...

What are the Challenges Facing E-Commerce Today and their Solutions?

Over the past 10-15 years, electronic trading platforms have emerged in the depths of large enterprises as a system of resource allocation between departments....

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...

Strategic Responses To Neo-Populism

By Dan Prud’homme, Max von Zedtwitz, and Fernanda Arreola The rise of Neo-populism presents risks to multi-national corporations in Western markets. The authors outline practical strategies corporations...

A Look At The World’s Most Successful Companies

It’s often interesting and inspirational to learn how hugely successful companies worth billions of dollars started and grew to the behemoths they are today. Take...

Driving Success Through Agile Banking: An Exclusive Interview with Sergey Khotimskiy

Started out as a local bank catering to a niche market, Sovcombank became one of the largest in terms of assets and most profitable...

How to Grow Crypto Assets

Crypto as a new asset class has opened up new frontiers in investing platforms. The 2017 Bull Run that caught many unaware raised billions...

Why Printing is still Important in our Digital World

Technology has completely changed the way many businesses work, giving the team everything they need to do their job effectively at the touch of...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

Five Pillars of Multidisciplinary Process & Service Design

The Five Essential Pillars of Multidisciplinary Process/Service Design

By Lilla Asir Transforming the internal structures of companies by integrating design assets has been seen by many multinational corporations as a challenging process. Crafting...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

Sound Business: Improving Your Audio ROI

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....

NOTHING IS FREE: Data-driven Optimisation Unlocks Freemium Business Models’ Real Potential

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be...

What Governments Need to Understand About Ethical AI

By Josh Entsminger, Dr. Mark Esposito, Dr. Terence Tse, and Danny Goh The increasing application of artificial intelligence across the value chain reflects that such a technological development provides...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...

GDPR – Death Knell or a New Life for Customer Analytics?

By Amit Joshi Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had...

What the French Open can Teach Businesses about Branding

The Ten Key Lessons Every Marketer Should Know By Laurence Minsky and Colleen Fahey Improving one’s brand identity is indeed one of the greatest challenges marketers...

Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales

By Laurence Minsky and Keith Quesenberry Today, through prior digital and social media research, organisational buyers approach their vendor sales teams much more informed. Hence,...

Fun & Games: Business Models for Innovation

By Gregory Gimpel While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated...

What You Need to Know About Supply Chain Disclosure

By Lucy McCarthy, Paul McGrath, and Donna Marshall Our study examined twenty multinational companies and their supply chain disclosure decisions. We found a number of...

Writing the American Marketing and PR Playbook

By Jo Detavernier Promoting products and services through marketing and PR is a very different ballgame in the United States compared to Europe. An integrated...

Is Compassionate Leadership a Driver of Huawei’s Business Success?

By David De Cremer and Tian Tao In this article, the authors trace giant telecom Huawei’s success to its founder’s commitment to compassionate leadership. In...

Dominance and Prestige: Selecting the Leadership Approach that Fits

By Charleen R. Case and Jon K. Maner Maximising your organisation’s effectiveness requires leaders who tailor their leadership approach based on the organisational culture, their...

Rethinking Strategy for the Digital Age: An Executive Primer

By Stijn Viaene Professor Stijn Viaene sheds light on the essential role of strategy in the digital age. The article further elaborates on what really...

The Challenge of Providing Excellent Customer Service

By Richard Wilding Products are increasingly becoming commoditised, leaving customer service as one of the few remaining competitive differentiators. And in a world where customer-centricity matters...

How High-End Disruption Completes the Disruptive Innovation Model

By Juan Pablo Vazquez Sampere Why don’t we have an integrated mechanism of entrepreneurship to consistently make new companies successful? Turns out that the Disruption...

A New Model for the Future of Customer Relationships

By Yoram (Jerry) Wind and Catharine Hays, with Alexa de los Reyes The fundamental relationships among brands, media, and people are being transformed at an...

And They Lived Happily Ever After – The Value of Storytelling in Consumer-Brand Interaction

By Klaus-Peter Wiedmann, Evmorfia Karampournioti and Nadine Hennigs Storytelling has become an essential element of the business environment to deliver information, manage conflicts, support team...

The Decoupling Effect of Digital Disruptors

By Thales S. Teixeira & Peter Jamieson A new wave of Internet startups is disrupting established businesses by the process of “decoupling”. In this article,...

Socialise for Success: Three Key Steps for Better Business Outcomes Online

By Jim Macnamara Research shows that most businesses are jumping on the social media bandwagon. But many are not using social media effectively or wisely,...

Why has Microsoft paid US$26 billion for business networking platform LinkedIn?

By Mark Skilton The Microsoft move to acquire LinkedIn is a better move than past buyouts, the infamous failure of the Microsoft purchase of Nokia...

Building the Everything Store: Amazon’s Cycles of Creativity and Circles of Destruction

By Sean Culey In just 20 years, Amazon has grown from an online startup focusing on selling books, to a devastating multi-platform, multi-industry technological disruptor,...

Stephanie Holland, Founder and Author, Sheconomy

Support and encourage other women. Because there have been so few spaces for women at the table, this has pitted women against each other...

Sabine Eckhardt, Chief Commercial Officer, ProSiebenSat.1 Media Group

All that procrastination and weighing up doesn’t get you very far in a male-dominated business world. 'Just get on with it' is sometimes the...

Susan Gunelius, President & CEO, KeySplash Creative Inc.

I’ve found that the best way to deal with gender bias is with a strong offense, meaning you need to be smart and not...

Why You Need to Localise Now

By Christina Comben If you do business on a global scale, with multilingual and multicultural clients, you should be localising your marketing message to your...

Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...

By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...

What Companies Must Do Now That Better Is Also Cheaper

By Paul F. Nunes and Larry Downes Industry-disrupting products used to enter the market as inferior but more affordable versions of existing offerings, giving incumbents...

Solving Marketing’s Inventory Crisis

By Paul F. Nunes and Joshua Bellin Just-in-time manufacturing was adopted shortly after World War II to save companies from drowning in excess inventory as...

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