In the modern marketing landscape, website traffic plays a significant role in staying at the top in Google search results and generating more leads. Increasing the traffic to a website isn’t a cakewalk; it requires continuous efforts and dedication of the marketing team. In this article, we will talk about ten simple ways how you can increase your website’s traffic in a short time. Additionally, you can take an SEO training course online to gain an in-depth knowledge of how to increase your website’s traffic.
Let’s dive in!
On-Page SEO is a regular practice to optimize a website to increase its ranking and visibility on the search engine result page. That includes high-quality content, writing a concise meta description for your pages, creating relevant backlinks, and using relevant keywords. These optimizations help Google understand what the page is about, and it can rank accordingly. SEO is one of the best ways that help to drive quality traffic to your website.
Focus on Blog
Blogging is one of the most effective ways to drive traffic. It also attracts users/customers as a blog provides detailed information about the product or service offered on your website. The information available on your blog will turn visitors into subscribers or customers. As blogs are frequently updated, eventually, it will help customers understand your product better and buy them.
Increase Presence on Social Media
Creating great content is not enough, as you can not expect the users to find it. Social Media is a free marketing tool around, and you need to be pro-active as it plays a significant role in driving traffic to your website. Use Instagram, Facebook, Twitter to promote blog posts, images, web pages, or any piece of information. Also, you can create groups and pages related to your product or service to get the attention of your social media audience.
Writing a guest post on a reputable website can increase your website traffic and help you build a brand. Guest posts can be free or paid, but you also need to make sure the content quality is good.
Gregory Ciotti added 36,733 subscribers to his email list through guest blogging.
If you are ready to spend some amount to attract customers to your website, then paid search, display ads, social media advertising, retargeting ads will help you achieve that. But, consider the following questions while going for paid advertising:
- What is your target?
- Do you want to increase conversion, or you want traffic on your website?
- Or you want to target the audience who have already visited your site, and you don’t know whether they will return or not?
Every advertising channel has its pros and cons, and you need to be precise while opting for any channel as you will be spending money on it.
Post on LinkedIn
LinkedIn is the new Facebook. LinkedIn is not just connecting with professionals in your field and finding another job. It has come way beyond that. Today, a lot of companies are using LinkedIn as an effective medium to reach the mass audience and drive relevant traffic to their website by creating articles, images, infographics, and videos.
You need to be active on LinkedIn and post content regularly; doing this can increase traffic on your website.
If you have to be on the top of the search engine result page and drive more traffic, you need to overhaul and upgrade your old blog and content available on the website. If you used some stats two years ago, upgrade them as the end-users will look for it and should not get irrelevant information.
So, you need to update and overhaul your website content regularly and index it as google can crawl the updated content and index them.
Links play a vital role in driving traffic to your website. There are two types of links – Internal links and backlinks. A backlink is an external link to your website from another website. Backlinks from a trusted and relevant site help your website to drive traffic and get your business in front of a broader audience. These backlinks help Google understand the relevancy of your website and slowly build trust.
On the other hand, internal links not only help as an SEO factor but also increases user readability & experience. Internal links help to create information hierarchy of the websites and help spread link equity around the website, which is a ranking factor – the cornerstone to increasing traffic to your website.
Nowadays, most of the companies are focusing on attracting customers to their services, product, and offers, wherein email marketing plays the best role. Email marketing can be a powerful tool, and sending out newsletters and promotional offers can significantly result in boosting traffic to your website. But, do not bombard emails to your subscribers as it may disengage readers and they can end up unsubscribing to your email.
Google Analytics is a free tool and gives you a clear cut insight into what’s happening on your website. You can track your website traffic, by using tracked links of your campaigns and easily monitor which campaign strategy is working well, which needs to be improved and on which you do not need to spend any time. Following the analytics and understanding, the campaign strategy will help you drive more traffic to your website.
In this article, you have come across the ten tips that can help you boost your website’s traffic. Now it will be easy for you to choose which tips need to be prioritized depending upon your website traffic and market research.