If you do business on a global scale, with multilingual and multicultural clients, you should be localising your marketing message to your target audience.
Why You Need to Localise Now
If your company does business on a global scale and you compete in international markets, you’ve probably heard a lot about localisation [1]. While you almost certainly already adapt your products or services to meet the requirements of local markets, local legislation, tastes and habits; have you asked yourself how you can localise your website, software, or mobile app to increase your brand’s appeal to clients in different cultures across a varied demographic?
