Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers

By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of...

Keys to Manage Human Resources – Rules of Thumb: Part 2

By Guido Stein, Ángel Cervantes and Marta Cuadrado This article, which is in two parts, aims to acquaint readers with the main personnel management policies...

Big Data: Big Deal or Big Hype?

By Sunil Gupta Google Flu Trends article of November 2008 heralded in a new age for big data where where it is possible to leverage...

Creativity at Work

By Adrian Furnham Creativity is not an easy topic to research and few serious scientists conduct work in the area. First, creativity is difficult to...

Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

By Klaus Heine and Francine Espinoza Petersen Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...

Preparing for Uncertainty: How to use Creaction at Work

By Len Schlesinger and Charles Kiefer In an excerpt from their book, Just Start: Take Action, Embrace Uncertainty, Create the Future, the authors Len Schlesinger...

Dream Bigger Be Braver

Exclusive Interview with Cheryl Giovannoni by our editor Camille Merrells Cheryl Giovannoni is the dynamic CEO of Ogilvy & Mather UK, the advertising giant responsible...

Global Brand Power Experiential Positioning of A Brand

By Barbara E. Kahn Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the...

Are High Growth Firms Really About Profit, or Just Greed?

By Malin Brännback and Alan Carsrud Successful and profitable growth firms come from a variety of industries, but many viable business ideas are overlooked by...

From Great to Gone

By Peter Lorange and Jimmi Rembiszewski New consumers demand a new breed of innovations in the products and services they are using. Below, Peter Lorange...

The Magic of Innovation

By Stefan Thomke and Jason Randal Why do certain product and service experiences seem to have that undeniable “wow” factor, while others disappoint customers? Perhaps...

Designing Luxury Experience

By Vadim Grigorian and Francine Espinoza Petersen In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...

The 3 W’s Growth Dilemmas: What, When & Where?

By Mª Julia Prats How do you go from one store in 2006 to 44 (and 28 concessions) in six countries today? Clever experimentation to...

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Marketing Strategies for a Digital World

By Eric Greenberg and Alexander Kates In an increasingly digital age, organizations are being rapidly educated about the importance and scale of digital channels, and...

The New Supply Chain Challenge

By Cathy Johnson, Hitachi Consulting Supply chain alignment is demanding a different paradigm of roles, responsibilities and accountabilities and with that, how performance is managed....

Logistics Clusters: The Feedback Loop Leading to Economic Growth and Jobs

By Yossi Sheffi Governments around the world are investing in logistics clusters to encourage economic growth and create jobs. While the advantages of high-technology, knowledge-based...

The HUMAN Brand: How We Relate to People, Products and Companies

By Chris Malone & Susan T. Fiske Social science research tells us that over 80 percent of our judgments can be predicted by fundamental warmth...

Leading towards Change of Ethics and Caring: Resisting Temptation and Reaping the Benefits

By Riane Eisler, Simon L. Dolan & Mario Raich Businesses stand at a crossroads, and our current systems are not sustainable given the present economic...

Competitive Advantage Through HR Innovation

By Upamali Amarakoon, Jay Weerawardena, & Martie-Louise Verreynne Despite great recognition for human resources (HR) as a source of value addition within firms, HR innovation...

The Chief Strategy Officer in the European Firm: Professionalising Strategy in Times of Uncertainty

By Markus Menz, Günter Müller-Stewens, Tim Zimmermann & Christian Lattwein The chief strategy officer (CSO) position has recently been gaining prominence in European firms. However,...

Building Ethical Business Cultures: BRIC by BRIC

By Alexandre Ardichvili, Douglas Jondle, Jack Wiley, Edgard Cornacchione, Jessica Li & Thomas Thakadipuram As the economies of Brazil, Russia, India, and China (BRICs) continue...

Predictive Analytics: New-generation Strategic Decision Support

By Tobias Klatt & Klaus Moeller Environmental turbulence has be- come a key challenge for companies’ strategic planning. Planning results remain arbitrary and risky, and...

Flexibility to Improve Forecast Accuracy

By Karin Bursa To succeed in a business economy shaped by uncertain demand and rapid market changes, companies must be able to sense and adapt...

Why Should Managers Be Socially Responsible?

By Antonio Argandoña Why should managers put Corporate Social Responsibility (CSR) into practice? The so-called legal, ethical, social and business cases provide several reasons. In...

Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...

By Pierre Xiao Lu Research Phenomena China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...

Disagreement to Convergence: Wisdom in Diversity

By Adam Kingl Teams typically desire harmony above all. The most common fear is that of conflict. The assumption is that conflict and effectiveness are...

‘Big Data’ vs. Quality Information: The Peculiarities of Information Markets

By Miklos Sarvary Big data versus quality information ‘Big Data’ is the new buzzword of today’s business world. Management consultants, corporate strategists and IT executives...

Reclaiming the Battlefield of Consumer Influence

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a...

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Laurence Vincent Though an act of pure fiction, there were three magical minutes of television that reminded many of us who make our careers...

Social Media Strategy: Learning from the Online Cola War

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of...

Why You Need Digital Know-How –Why We All Need It

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the...

How the dot-CO domain opened the door to a new era of Internet innovation

By Kieren McCarthy Taking on an industry titan is never easy. So it was with a small upstart domain extension hoping to challenge the dominance...

The Rise of the Functional Manager Changes Afoot in the C-Suite

By Maria Guadalupe, Julie Wulf & Hongyi Li Research shows that the recent transformation in the C-suite, that is, the skyrocketing number of executive team...

Understanding and Mastering Complexit

By Wolfgang Amann, Christoph Nedopil & Ulrich Steger Complexity is re-emerging as a topic in top management. A combination of factors, such as the severe...

Good Profits and Growth How Net Promoter Helps Companies Thrive in a Customer-Driven World

By Fred Reichheld, Rob Markey and Andreas Dullweber Companies are now finding that the only path to sustainable growth lies through “good profits” and long-term...

Which Companies Benefit Most from UN Global Compact Membership?

By Jette Steen Knudsen In this article I examine a key business question: which kinds of companies are most likely to benefit from joining international...

Managing Paradox: the discipline of strategic execution

By Andrew Binns and Wendy Smith When a business faces the paradox between transforming for the future and securing its current market position, leading change...

Cloud computing and mobility: Adjusting in a New World – From Threat to Ally

By Christopher Clark One of the most important CIO agenda items for 2012 is addressing and managing employee-owned mobile devices. This is where productivity, cost...

What Managers Need to Know about Platforms

By Annabelle Gawer A new and powerful way to compete has taken shape in our business landscape: Platform competition Whether we are talking about Google,...

Bury My Heart at Conference Room B

By Stan Slap Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed...

Your four opportunities to capture customers who no longer care where they buy: The...

By Robert H. Bloom Today, sellers live in a virtual glass houses – they are stripped naked by social media, vulnerable to the attitudes, positive...

Social Technologies in the Enterprise – Rising to the Challenge

By Evgeny Kaganer, Sandra Sieber and Neil Hair “What we are looking at is how to build a collaborative platform hooked into business automation software....

Underdog Branding: Why Underdogs Win in Recessions

By Neeru Paharia, Anat Keinan, and Jill Avery In response to difficult economic and social realities, firms can successfully both inspire, and increase their appeal...

Why Emotions Are as “Soft” as Gold Bars (Making Money)

By Dan Hill For brand-oriented consumers and leaders as well as your average worker, emotions matter. Emotions are central, not peripheral, to both marketplace and...

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