Preparing for Uncertainty: How to use Creaction at Work

By Len Schlesinger and Charles Kiefer

In an excerpt from their book, Just Start: Take Action, Embrace Uncertainty, Create the Future, the authors Len Schlesinger and Charles Kiefer demonstrate how you can change the status quo and implement Creaction (a blend of creation and action) at your organization.


The Wrong Direction

Historical approaches to introducing new ideas to or changing an organization have often followed a straightforward path:

1. Determine where you want to be – in our case, a company that uses Creaction when appropriate or at least on your project.

2. Determine how close the organization is to the goal (probable answer: “Not very”).

3. Chart a course between where you want to be (a project or organization that uses Creaction) and where you are now (one that does not).

4. Install some sort of reward system, support, and training that would allow the change to happen.

5. Add metrics that will chart the progress toward the goal and identify when things are getting off course.

6. Launch and then do remedial work as necessary until the objective is reached.


Sounds familiar, doesn’t it? It should. It’s perfect Prediction. This route might involve more use of Creaction, but it probably won’t. And you probably won’t like the journey very much. There are three reasons why.

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