STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Worried couple checking bank account online

Payment Problems And Their Solutions For Internet Business

If we look at the main reason why people prefer shopping online, the reason is quite simple. Online shopping is extremely fast and convenient...
Lack of Innovativeness

What if Your Business Model Was to Blame for Your Lack of Innovativeness!

By Fernanda Arreola, Raphaël Maucuer and Adrien Terlier Innovation is a crucial driver of success for organizations. It is a tool for nurturing a competitive...
Race to Net Zero

Three Steps to Getting on Track in the Race to Net Zero

By Jean-Marc Ollagnier, Sytze Dijkstra and Monique de Ritter The UN Climate Change Conference of the Parties (COP26) in Glasgow saw a welcome spate of...
Marketing

Marketing Attribution: Which Model is Right for Your Business?

Understanding the effectiveness of your marketing touchpoints is essential for increasing engagement and drawing customers to your business. This can help you produce more...
Group of motivated employees celebrating as a team.

5 Tips to Help Business Owners Motivate Their Staff

By Rae Oliver You simply cannot do without your employees. Regardless of the size of your business, they are integral to your success.  Many businesses face...
Affiliate-Marketing

What Should You Know About Affiliate Marketing?

Affiliate Marketing is an online sales tactic based on a commission that has been pre-agreed between the partner and the seller. Affiliate Marketing is...
Teamwork

Getting the Right Talent: Eight Benefits of Building an Effective Project Team

A successful project is a result of planning all the actions and efforts of talented people and trust within the team. If you need...
Translation Service To Global Economy

The Importance Of Translation Service To Global Economy

Your business content needs translation services to hit your target audience across the globe. Localisation of the content allows the business to reach clients...
Dropshipping

Tips for Building a Dropshipping Store that Could Make €50k Every Month

There's a lot of promise out there about the huge profits made from dropshipping - but is it really true? And what are some...
YouTube Video Marketing

6 Tips To Boost Your YouTube Video Marketing

YouTube is the world’s largest video sharing platform, being the largest platform means that it is also the most diverse platform which makes it...
AI in Marketing

How AI is Shaping the New Era of Marketing

By Jürgen Galler, CEO and Co-founder of 1plusX Since the inception of digital, data has been the linchpin for marketing success. However, global privacy regulations...
Photo-sharing

Your Guide to Photo Sharing in 2022

In recent years, the smartphone has become an almost essential item for everyone. With the improvements that have been made to smartphone cameras this...
Pinterest Video Downloader

Top 3 Pinterest Video Downloaders 2022

Pinterest is one of the cutest platforms if you want to download some of the best quality images and videos. It is going to...
Mind the Gap

Types of Misalignment and What to Do About Them

Here’s a prediction for 2022, this is a year where team conflict within organisations increases significantly. Since the start of the pandemic, individuals have...
Financial Crime Keeps Us All Poor

Financial Crime Keeps Us All Poor

By Jared Bibler It was the first full week of October 2008, and stunningly, all three major Icelandic banks collapsed between Monday and Thursday. The...
internal communication

Internal Communication: Why Is It Important for Success?

Internal communication is more important than ever before in keeping firms together. According to several studies, a strong internal communications strategy in a company enhances...
How To Sign PDF On Mac

How To Sign PDF On Mac: The Easiest Way To Electronically Sign

By Chris Heron Signing documents is an inevitable part of everyday business. The current paper-based process, however, may be eroding the productivity of you and...
IoT Internet of Things

How Can B2B Businesses Ace Omnichannel Sales?

The present B2B purchasers are more enabled than any other time with regards to their client experience. Familiar with the omnichannel encounters presented by...
Instagram Followers

Best Site to Buy Australian Instagram Followers

If you are running an online business, you must have realized the utmost importance of putting in efforts to market and promote your venture....
recruitment

Innovative Recruitment Strategies

Times and trends are ever-changing, and even the traditional world of recruitment is not immune to these changes. With many job vacancies in the...
consumer journey

What Is The Consumer Decision Journey? 

When choosing to buy an item from a specific brand, consumers go through a series of steps. These steps — called the consumer decision...
Social Media Apps

The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques

By Tim Waldenback TikTok is one of the fastest-growing social media platforms and the hottest trend among Gen Z and young millennials. If you have...
Generate Engagement And Build High Performing Teams

Generate Engagement And Build High Performing Teams With Caring, Clarity, Context, And More

By Brian Hartzer Over the past two decades, while leading or overseeing dozens of businesses across three continents, I’ve grappled with the question of what...
Books

Using Your Book as a Marketing Tool: A Complete Guide

A book can be a powerful marketing tool if it is used correctly. It can help you to build your brand and reach new...
Start a Business in Spain

How To Start a Business in Spain: A Guide for Foreign Citizens

When it comes to opening a new business on foreign soil, it can be a daunting position to put yourself in. You’re vulnerable practically...
workplace

The Importance of a Friendly & Positive Environment in the Workplace

Cultivating positivity within the workplace pays huge intangible dividends that boost the company’s bottom line. Employees who love their jobs, enjoy their coworkers and...
Cash Flow Modeling

Cash Flow Modeling – A Change That Takes Your Company One Step Ahead

Business is like a treasure hunt. There are challenges, and there will be hurdles. The one with proper strategy and game planning can easily...

6 Tips For Measuring Influencer Marketing KPIs For Small Businesses

By Jenna Bunnell In the world of digital marketing, you can’t go far before running into influencers. Promoting everything from makeup sets, food subscription services,...
outreach

What is Outreach Marketing & What are its Benefits?

Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
Link Building

Link Building Strategies that Still Work in 2022

If you have even a little bit of information or knowledge about Search Engine Optimization (SEO) and its techniques, you will definitely have heard...
recruit

Hiring by True Fit: The Future of Recruitment

By Yardenne Assa The current hiring process that most companies implement today is fundamentally broken.  What are the facts that allow for that conclusion? Research shows...
Role of Employers in Maintaining Workplace Productivity

The Role of Employers in Maintaining Workplace Productivity

Successful organisations are a product of how well the workforce performs at any given point in time. Employee productivity is a key factor in...
Electronic Signature

How To Create Electronic Signatures: A Full Guide

Electronically signing documents is easier than you think!  No matter your device, you can sign anytime, anywhere. Electronic signing is no different than with pen...
Instagram

Learn Instagram Marketing basics

Instagram has long been a critical participant in social media marketing channels. It is especially true for eCommerce enterprises with access to a public...
Paintball

Is Paintball a Skills Game?

Paintball is a growing sport with one million new players a year. This means a lot of paintball players are new and not sure...
venture capital

From the Big Vision to the Origin Story and Back: How Startups Should Pitch...

By Donna Griffit There is one major piece of advice I always share with Founders, as I see a huge miss being made again and...
CMS Supports Marketers

How Kontent Headless CMS Supports Marketers

The marketing benefits of a headless content management system (CMS) are growing in an increasingly omnichannel world. With a headless CMS such as Kontent...
NLP in Your Business

How to Use NLP in Your Business

Many people have heard of Neuro-Linguistic Programming (NLP), but they are unsure what it means and how they can use it in their life. NLP...
marketing

7 Amazing Email Marketing Tips & Strategies for Ecommerce Businesses

An online business demands personal touch that you must provide to each customer without individually engaging with them. Thus, it is impossible to boost...
Business and Political Campaign

Lessons Business Owners Can Learn from Political Campaigns  

Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more....
outsourcing

Advantages of Outsourcing Campaigns To PPC Agencies

E-commerce is a billion-dollar industry today. Part of the reason that the internet is widespread today is it enhances consumer accessibility. People can now...
positive organisational culture

Building a Positive Organisational Culture Centered Around Employee Wellbeing

By Gill Tanner Workplaces have changed significantly in recent years, with the introduction of hybrid and remote working and increasing digitisation shifting the way we...
Teamwork diversity - A small group of businesspeople walking up hill to plant flag at the top

4 Simple Ways to Improve Your Leadership Skills

We often hear of people being called a ‘natural born leader’ but effective leadership, similar to interpersonal skills, doesn’t come naturally to us all....
Promotional products

The Science Behind Promotional Products

As surprising as you may find it, promotional products truly are all around us.  That coffee mug you prefer to drink out of in the...
B2B

B2B Lead Generation Strategy 2022: What to Look Out For

The COVID-19 pandemic, which has actually been around for virtually two years now, has actually permanently changed our income and also the means we...
BNPL

BNPL, BaaS, and Business in 2022

By Ion Fratiloiu, Head of Commercial, Yobota   Since the onset of the COVID pandemic in 2020, UK businesses of all types and sizes have faced...
Social Media

How Personal Assistants Help You Build Your Social Media Reputation

By Swapna Ravichandran For any business to survive and thrive in the digital age, it needs to have a well-maintained social media presence. While earlier consumers...
mobidev-office-works-as-usually

Does The Ukraine-Russia Conflict Really Have an Impact On Outsourcing Software Development to Ukraine?

By Oleksii Tsymbal, Chief Innovation Officer at MobiDev You have probably heard about Ukraine in the latest worldwide news for nearly three months now due...
Hybrid Work

Learning From Colleagues in the Hybrid World of Work

By Professor Gregory Whitwell A recent survey among our CEMS alumni and graduates, the majority of whom are young professionals working in global organizations, confirmed...
Leads

What Does the Future of B2B Lead Generation Look Like?

As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...

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