STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Online Payment Fraud

The Most Common Forms of Online Payment Fraud and How Merchants Can Combat Them

By Pavels Smirnovs Online shopping has grown dramatically in popularity and scope over the last decade, with the events of 2020 forcing ever-greater numbers of...
fintech

1Sterling. The One Service that Can Do All Financial Operations Your Business Needs

Traditional banking services have long been outclassed by private financial products. These products are faster and more convenient compared to the sluggish bureaucratic banking...
Custom

How To Create Custom Digital Experiences To Local Markets 

A digital experience can elevate a customer’s perception of a brand. It helps them remember your company and may encourage them to become a...
5 Practices For Effective Resource Management1

5 Practices For Effective Resource Management

The word "resource" is used in many different contexts, but in business, it's generally used to describe anything of value that a company owns....
Remote Working

The Challenges SMEs Face When Transitioning To Remote Working

By David Davies David is the Founder and MD of Sovereign Beverage Company www.sovbev.com, a global supplier of premium British beverages. After a successful transition...
financial marketing

Financial Marketing: Has Fintech Competition Made It Essential?

The financial sector has boomed in the wake of the pandemic. On the back of online banking success and widescale corporate digitalisation, fintech-based systems...
team development

Building a Data-driven Learning Strategy to Streamline People Development

By Christian Foerg Organisations find themselves in a tricky situation at present. Reports of the talent crisis continue to dominate the headlines, yet at the...
Apple Phone

How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?

By Scott Frey Direct-to-consumer businesses that previously relied heavily on Facebook as a way to target and advertise on the social media giant are now...
Targeted Marketing

Targeted Marketing and Mass Marketing: Are They Two Sides of the Same Coin? A...

When it comes to managing a business, the marketing strategy you embrace is crucial. A lot of organizations have over the years moved from...
Music

The Genuine Pill for Godly Powers – Spotify Promotion!

Suppose you are a young, adventurous person looking for any possibility to make yourself famous on Spotify. In that case, you may find yourself...
Empathy - Emotional Intelligence

Efficient Decision-Making with EQ Skills in Business

By Anna Maria Rostomyan In our everyday life, we are constantly faced with different situations that require drastic critical thinking and decision-making skills, especially in...
Middle Managers

How Middle Managers Can Make Your Company’s Innovating Engine Hum

By Ben M. Bensaou To adapt in a competitive, changing world, every business needs to operate an innovating engine, which requires contributions by employees at...
ESG Strategy

ESG Strategy in Action

By Chengyi Lin and Truke Smoor Lessons from translating a global water conservation strategy into a coherent and impactful action plan At 2019’s World Water Week2...
Russia---China

The Review of Russia’s guest of Honor Event for the 18th CIEP

What is the 18th CIEP and Russia’s Guest of Honor On December 9 2020, the closing ceremony of Russia's guest of honor event for The 18th...
Generate Leads for Your Business

6 Foolproof Ways to Generate Leads for Your Business

If you are asking how to get leads for your business, please remember that many business owners are asking the same. Also, you won’t...
humor at work

Laugh and the World Complains to HR: Humour at Work

By Adrian Furnham But it was just “workplace banter”! Another pale, stale, frail male attempts to defend himself against a range of accusations of “inappropriateness”...
Banner

Why You Should Use Vinyl Banners For Your Next Advertising Event

Vinyl banners are inexpensive to create eye-catching advertising that promotes your brand without being too intrusive. Vinyl banners are lightweight and portable, making them...
Email Marketing

How to Connect With Your Favorite Email Marketing Tools

Email marketing is essential for any business in the twenty-first century. Whether you're a blogger, an entrepreneur, or someone who's just trying to promote...
Remote Business

How to Run a Remote Business Better

There is no doubt that the modern world sees more and more people working on a remote basis. Indeed, there are also a lot...
inflation

Inflation, Inflation, Inflation

By Theunis Viljoen Ongoing inflation and interest rate volatility poses risks to all industries and sectors. Now, more than ever, real time data insights are...
Marketing-Strategy

5 Fundamental Strategy for Content Marketing for B2B

Content marketing can increase ROI for B2B businesses, along with increasing traffic, leads, sales, and brand awareness. Therefore, 91% of B2B businesses are now...
Animated Explainer Videos

The Rise of Animated Explainer Videos: Is it Worth Investing In?

For businesses today, it is important to use every resource available wisely. The cost of doing business and day-to-day practice today means that, for...
Depreciation

Depreciation and Your Business: The Importance of Correct Calculation

Sure, you might have an accountant who calculates depreciation for you. Maybe you don’t, and you have a good friend or even a bookkeeper...
Digital Banking

How Digital Banking is Changing The Way We Get Around Our Finances

Post-pandemic, the banking and finch industry has accelerated with a twist in the last two years. Often heard, necessity is the mother of invention....
Virtual Cards

How Virtual Cards Boost Budget Control And Transparency

Whatever business you operate, surely there are a lot of purchases and spendings that your company needs to do. From business dinners to corporate...
Personalise Your Office or Workspace

How to Personalise Your Office or Workspace

Modern life is always changing, and as the last few years have caused working from home to get a huge boost in popularity, it’s...
Affiliate Marketing For Businesses

The Importance of Affiliate Marketing For Businesses

Businesses employ various strategies with one primary aim: to market their products and services to their target audience. Some of the different marketing strategies...
Banking-Solutions

A Brief Guide to White Label Banking Solutions for FinTech

Trying to build a digital banking solution from scratch can be overwhelming. You need a lot of monetary and human resources to design and...
remote work

Know About The Benefits Of Choosing Remote Jobs

Remote employment has advantages for both the company and the employee. Given the prevalence of remote work, it is best to win an agreement...
Social Proof

Why Social Proof is Important For Various Industries to Convince Onlookers

By Aabhas Social proof is the principle that people will do things that they see other people doing. It’s a powerful force in human behavior,...
Pros and Cons ATM

What Are the Pros and Cons of Installing an ATM?

Automated teller machines, or ATMs, are computer-based systems that make it simple for customers to conduct monetary transactions. For example, you can perform monetary...
Brand awareness

How to Raise Awareness for Your Brand

One of the most significant challenges all businesses face, at one time or another, is how to make their target market aware of the...
banking

Actionable Advice To Scale Your Business in an Uncertain Economic Climate

ECOMMPAY’s business development manager Daniella Sjarki gives an overview of the latest payment preferences and technologies to help your business gain a competitive advantage...
Packaging for Your Business

Choosing The Right Packaging for Your Business – Safety Measures to Consider

Today's packaging materials are expected to meet high standards, and businesses must tick all the boxes when choosing packaging with a variety of considerations...
Brand Community

What Makes A Successful Brand Community?

Do you own a brand and are looking to strengthen it? The brand community will serve your purpose, and it also helps in enhancing...
Emotional-Marketing

The 3 Most Important Pillars of Emotional Marketing for a Brand

By Aabhas Vijay Competition between companies is becoming fiercer. Products and services are becoming more homogeneous every day and companies must find a way to...
Content Ideas for Your Marketing Goals

The Ultimate Guide to Finding Content Ideas for Your Marketing Goals

We're closing in on 2 billion active websites worldwide. That's 2 billion sites full of content, products, services, and more. It seems like every...
infographics

Advantages Of Using Infographics

Using written information is one way to communicate to your audience, but do you know what makes the information stick in a reader’s mind?...
Mail Communication Connection message to mailing contacts phone Global Letters Concept

5 Tips for a Great Email Marketing Campaign

Email marketing has become a necessity for most businesses. It empowers you to reach potential customers promptly, whether they like it or not. Email...
Metaverse

What to Know About Metaverse Marketing

Metaverse is something that the world found out about in 2021. This phenomenon may become very popular. The metaverse tends to be a shared...
instagram Likes

Getting More Instagram Likes: Tips for Marketers

Instagram is one of the world's most popular photo- and video-sharing platforms, being used by millions. Whether you're a content creator, artist, or brand,...
Small-business

How Small Businesses Can Benefit from Implementing New Marketing Strategies

Effective marketing is something that many small business owners struggle with. You may have a fantastic product or service, but without a marketing plan...
Work From Home

4 Work From Home Tips To Maintain Your Productivity

When the pandemic struck, many companies started to make changes to their work setting, allowing most of their employees to conduct work from home....
Team-Growth

Discover the Ultimate Path to Your Team’s Growth

Do you want to grow your business? The most popular way of empowering employees is by providing them with efficient learning.  What is bite-sized learning,...
Social-Media--

Ways to Find Your Target Audience on Social Media

With over 4.95 billion online users, finding the right target audience on social media can be a challenge. You need to perform intensive market...
Coffee Machine

How an Office Coffee Machine Can Benefit Employees

Whilst the UK is known to be a nation of tea drinkers, it will certainly come as no surprise to discover that in recent...
digital marketing team

How to Choose the Right Digital Marketing Agency for Your Business

A digital marketing agency in Las Vegas can provide marketing services to clients through the use of digital technologies. This can include things like website design,...
VlogBox

Propelling Brand Recognition with VlogBox: Key Results for YoBoHo CTV Channels

YoBoHo was searching for additional content placements and innovative solutions for leveraging their viewership. They partnered with VlogBox to create a strategy that would...
Vested-Interest--

Vested Interest: When My Partner’s Success is My Success 

In an interview packed with inspiration for leaders collaborating with other leaders, Kate Vitasek from the University of Tennessee shares her best advice on...
Online-Selling

Tips and Secrets for Selling on Facebook Marketplace

After getting Facebook free likes and building up a solid product catalog, it's time to start selling on Facebook Marketplace. The bad news is, that...