Marketing & Communication

This category is Marketing & Communication, exploring strategies for brand positioning, consumer engagement, and digital transformation. It features expert insights on advertising, public relations, and innovative marketing techniques shaping business success in a competitive landscape.

branding ideas

6 Best Tips For Improving The Visual Appeal Of Your Merchandises

Are you thinking of how to boost your customer’s shopping experience? If so, one of the best places to start would be to enhance...
Marketing Strategy

3 B2B Marketing Strategies to Try

Business to business marketing isn’t always easy. Most of us are used to marketing our products or services directly to consumers. Marketing to other...
Video Messaging

Video Messaging for Overall Success in Business

One of the most effective ways to communicate in business is through video. Now more than ever, it is essential that we come up...
International Marketing Campaign

4 Steps to an Effective International Marketing Campaign

Marketing a product across the world brings many challenges to the table, and not all of them will be immediately obvious before you start...
SEO

SEO and PPC: How Do They Work Together

Even though supporters of the one often regard the other one with skepticism, PPC and SEO are actually just two different sides of the...
Presentation

Five Proven Strategies for a Successful Online Multilingual Presentation

A wide range of challenges might arise during a presentation, including computer hardware and software malfunctions, timing concerns, background sounds, and your own stress...
email marketing

Nailing the Email Marketing Pitch – The Top Tricks and Strategies

An email has a far-fetching impact on newly launched businesses or start-ups. A newly started company can't afford to skip a good email pitch...
B2B Entrepreneur

How To Succeed As A B2B Entrepreneur

Your B2B sales effort is all about attracting and retaining prospects. However, earning client loyalty is easier said than done when most firms receive...
Marketing

How Covid-19 Has Changed Our Shopping Behaviour

The pandemic has accelerated the introduction of digital technology into our lives. Shopping is the first point that can prove it in the best...
VoIP

12 Ways to Implement VoIP in Your Integrated Digital Marketing Campaign

By Richard Conn A digital marketing campaign has many moving parts—content, social media, email—and there's plenty to consider and plan. A VoIP phone system as...
Marketing-Strategy

How to Stand Out from the Crowd with Your Marketing Strategy

No brand wants to fade into the background. After all the hard work building an ecommerce business and getting the right people to create...
Livestream Office

6 Ways to Leverage Live Streaming to Help Your Brand Growth

By Jenna Bunnell Thanks to the growing popularity of remote work and the world generally going digital, live streaming is the most prevalent it has...
Webinar

5 Reasons Why You Should Invest in Video Storytelling Campaigns

By Richard Conn Marketing is a bit like telling a story: you entice customers with the tale of your brand, values, and services. You probably...
Customer Churn

9 Powerful Strategies That Stop Customer Churn

By Jenna Bunnell Every business has lost customers. There’s not one business with a brand and system that satisfies everyone.  What matters is how you, as...
Link building

6 Great Tips for Link Building

The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...
Digital Marketing

Rising Digital Marketing Trends Predicted By Digital Agencies for 2022

Business owners in the United States spend billions of dollars annually on marketing campaigns. If you are currently spending money on these campaigns, keeping...

How to Boost Your Live Video Engagements and Build Relationships Live

By John Allen Videos are easy to consume,  highly engaging, and require much less active attention from the viewer to communicate information. They also have...
Affiliate Marketing - Featured Image

7 Ways to Create Long-Lasting Affiliate Relationships with Customers

By John Allen Affiliate marketing is one of the most effective forms of advertising on the internet. Affiliate marketing drives sales and significant conversions. 81%...
new customers

5 Exciting Incentives Perfect For Drawing In New Audiences

Maybe once in a generation, a leading company will release a product that’s so disruptive, so innovative, so engaging, that it flies off the...
Customer Service

How to Really Understand Your Customers

If you want to help someone, you need to understand them, as well as their needs and problems. The same goes for businesses and...
Web Traffic

3 Proven Strategies to Generate More Web Traffic

In today's digital age, internet presence matters when it comes to the success of any entrepreneurial venture. After all, most consumers begin their search...
Digital Marketing

The Importance of Having a Digital Marketing Plan for Your Business

Digital marketers have become more important than ever in recent years, as businesses are using digital platforms to connect with their customers daily. Digital...

How to Engage & Retain E-Commerce Customers Through Mobile Messaging

By Elena Kozlova Is it possible to overestimate the importance of customer engagement and retention for e-commerce businesses? Engaged shoppers are known to participate in...
B2B Marketing Strategies

8 B2B Marketing Strategies for Building a Professional Service Company

When businesses consider B2B strategy for marketing, they usually think of direct and outbound methods such as messages you can direct to clients or...
Payment

How to Establish an Online Payment System for Independent Contractors

As a small business owner, you may need to hire an independent contractor at some point. Whether you’re looking for a freelance accountant, website...
Digital Signage

Best Ways to Improve Engagement Through Digital Signage 

By Grace Eva Digital building technologies have changed the way businesses communicate with customers by transforming user experiences. Irrespective of the industry that you cater...
SMS Marketing

5 Keys to an Effective SMS Marketing Campaign

In today’s ultra-connected world, the importance of SMS marketing has grown (and will likely continue to grow) at a breakneck pace. As with all...
Digitalization

6 Ways Digitalization Makes Business Communications a Competitive Advantage

By Grace Lau The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...
Customer connect

5 Ways to Connect With Your Customers in the Digital Age

Anyone who runs a business knows that connecting with your customers is crucial. Your customers make your business what it is. Keeping connected with...
instagram marketing

4 Reasons Why Organic Instagram Growth Beats All Other Growth Methods

By Ransom Agui  Organic Instagram growth takes a lot of time and focus. You need to commit to creating plenty of high-quality content for your...
Marketing Strategy

PPC Strategies to Incorporate Into Your Marketing Campaign

Techniques and strategies are essential to help ensure that your PPC marketing campaigns are resonating in the online world of marketing. Remember, you are...
Online Purchase

B2B Business Tips That’ll Give You a Competitive Edge

There’s much to be said about B2B and selling to B2B customers – it’s notoriously hard! The days of wanting to speak to a...
Dropshipping Store

How Kevin Made €20k Every Month from His Dropshipping Store

There has never been a better time to start a dropshipping store than this. By 2025, the global dropshipping market is expected to grow...
Product Pricing

Pricing Your Product: Best Strategies to Employ

Running a business, no matter the type of product you’re selling or the services you’re providing is never an easy job. There are so...
Market Research

Benefits of Market Research and Consumer Data for Businesses

Modern-day consumers demand extensive personalization and conversational advertising to connect with brands. They want brands to actively predict their needs and fulfill them with...
Growth Marketing Strategist

The Seven Deadly Sins of a Growth Marketing Strategist, or How to Make a...

By Viktor Ryzhov The idea of scaling start-ups is like a mantra for every other founder. The framework is not suitable for every business though....
Business

Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices  

By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased...
Customer Experience

How To Create An Effective Customer Experience

Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce. According to a recent article...
Email Marketing

ZeroBounce COO Brian Minick on Getting Better at Email Marketing

Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...
coupon

Why Coupon Codes Are the Backbone of E-Commerce

Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...
B2B

7 Costly B2B Marketing Mistakes You Should Avoid

By Nick Brown Thanks to the digitalization of the marketplace, the B2B ecommerce industry has rapidly grown during the past decade. According to a report...
Marketing professional

8 Skills to Succeed as a Modern Marketing Professional

Marketing is a role where professionals are tasked with explaining and promoting a brand and the products and/or services that it offers to customers....
Executive Education

How B2B Marketers Can Stay Customer-Centric

By Mairead Brady, Warwick Business School (WBS) WBS Core Insights: Future of Work To adjust to the new post-pandemic normal it is vital that businesses move...
digital stethoscope

How to Increase Medical Device Sales

Finding the best GAMSAT preparation materials and courses is ever increasingly difficult. This is why most students look for free GAMSAT practice questions to prepare for the...
Customer Loyalty

4 Ways To Foster Customer Loyalty In 2021

The importance of customer loyalty is evident in any industry. There are five stages of customer loyalty: recognition, commitment, influence, participation, and investment. Each...
reputation

Five Online Reputation Strategies Key to Business Success

These days, a successful business has to have a solid online reputation. Whether you're brick and mortar or have an online business, over 70%...
Lead Generation

Top 5 Lead Generation Tools To Excel Your Sales Funnel

By Jay Thakkar Whatever sector you're in, clients are the lifeblood of your business. Consequently, acquiring new clients should be one of your top priorities...
Marketing

Rocket Digital Group – a Performance Marketing Agency

It’s no secret that digital marketing is the most important marketing space for most businesses. With the ability to track the effectiveness of digi-marketing...
Marketing Strategy

Strategic Marketing for Professional Services 

We live in an incredibly competitive world. Companies do all they can to ensure that they stand out and can draw customers’ attention. This...
SNS

Go globally: How to reach an international audience by translating your social media

Last year, about 40% of the world's population was active on social media. The translation of your social media and the subsequent marketing is...