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How to Carry Out a Strategic Business Analysis: Beginner Friendly Source:https://unsplash.com/photos/um1zVjVCtEY. Every entrepreneur in the market needs to perform business analysis on their firm. It’s an efficient strategy to ensure that everything is set on the right course, especially with the business performance and the overall understanding of the competition levels in the industry. The strategic business analysis does not focus on the competitors of the business alone. It also helps to understand the major strengths of a business and the opportunities that it can explore, as an entity, to get further into its developmental goals. This article will give you beginner-friendly pointers that you can utilize in your business when carrying out strategic business analysis. Keep reading! Understand Your Firm architecture and Culture Source:https://unsplash.com/photos/mpN7xjKQ_Ns. When the issue pertaining to carrying out business analysis arises, you start by analysing what is inside your organization. Understand what drives your business. What is the chain of command in your firm and what culture have you cultivated for your employees? For instance, you are into spare parts and have a franchise from sunwayautoparts.com. Even though their products are of higher quality and an established brand, how your employees handle things and their interactivity with customers may affect your firm positively or negatively. Basically, understanding your firm architecture and culture helps you to understand why you are at the current place in the market you are in. Also, the number of people involved in making essential decisions in your firm matters as well. Perform a Capability Assessment Source:https://unsplash.com/photos/5fNmWej4tAA. This is when you carry out a series of evaluations on your firm’s performance as compared to your competitors in the industry. You can do this by talking to your employees and asking them to answer the sheets anonymously. This helps them to be open and give truthful feedback, which is helpful in determining areas of weaknesses in your firm. The most amazing thing to carry this out today is that there are several outstanding assessment softwares that you can use to get feedback much faster, which ultimately means that you are able to advance to the next step sooner. Likewise, experts advise on investing in a firm’s capabilities to push your organizational performance in the industry further. Identify Your Firm’s Strengths and Weaknesses Source:https://unsplash.com/photos/deoSlTaI0JU. Now that you have carried out your organizational capability assessment, you can use the feedback to see your areas of weaknesses and strengths. This is not to mean that you take this as a criticism, but rather, as an opportunity to know areas you need improving on. For the weaknesses, list them down and brainstorm with your team(if you have one) to find solutions to them. You can involve an expert too so that you can get more advice and ideas on how to improve on them. Your strengths should serve as your area of distinction from your competition. But you should not just stick there. Find ways to make your strengths more pronounced and distinguished in the market. It gives you an upper hand over your competitors. Distinguish Your Opportunities and Threats Source:https://unsplash.com/photos/InHfUJK8GQk. These are all factors that are external to your firm but affect it directly regardless. Now, taking our example from earlier, let’s say you are into automotive spare parts, and you have seen an opportunity to add some Rim LEDs into your workshop. This may be an opportunity that you can venture into. However, if your competitors are offering the same and started doing so earlier than you did, then you are at risk of accruing some losses if you decide to jump right into it without giving it much thought. Consequently, there are other external threats that might occur such as political activities and affluence, that may determine the shift in market trends. Overall, you need to fully analyze the environment around your firm and to what extent it may affect your business, whether positive or negative. Analyze Your Business Problems Source:https://unsplash.com/photos/pypeCEaJeZY. This may be a series of issues that your business may be facing. Whether interior or exterior challenges. They help you in shaping a better path to take in solving these issues. In better light, solving these issues help you in understanding every minor detail that your firm is going through. You can start off with your employees. Understand their needs and whether they are comfortable with the working environment. If not, find a way to make them comfortable. This is done through a simple 3D gaming room that they can use in their 5-10 minutes break. All you need is some simple lighting and a 3D gaming screen and you’re all set. Mainly, how positive your employees feel when they come to work determines nearly half of the issues that your business may face. Take time to brainstorm these issues with your team. Perform Feasibility and Risk Analysis Source:https://unsplash.com/photos/XAX8vCM5G6o. Now, these are essentials that you do not want to forget. Take your time to understand the viability of your business solutions so far. What risks are involved? Are you content with the outcomes? Do your solutions offer what clients are looking for fully or do they need to be advanced? Answering these questions will give you a clear understanding of your overall business model and how to improve it. The Bottom Line Strategic business analysis is a wide section that requires detailed planning. Take your time while doing and get help where you feel stuck. Best of luck!

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The educational art project SHE is SCIENCE continues to successfully popularize the image of a female scientist among the Ukrainian public. The project shows 12 stories of Ukrainian representatives of the world of science who made a notable contribution to its development. Sergey Tokarev, the founder of the technology company Roosh, an initiator of SHE is SCIENCE, spoke about the ways the project is promoting gender equality in the scientific field, what stage it is now at, and what its plans are. Mission According to Sergey Tokarev, an initiator of the project, SHE is SCIENCE emerged as a response to gender injustice in the scientific field. The entrepreneur has been running the social project STEM is FEM for a long time. It is focused on the technical education of Ukrainian schoolgirls. Over time, it became clear that this was not enough to improve the gender situation in the STEM world. “We held a simple experimental poll—we asked our acquaintances how many outstanding Ukrainian female scientists they could name without the help of Google. The results showed that the vast majority could not recall a single name. From that day on, we began to actively think about how to rectify this situation,” Tokarev says. The synthesis of science and art Modern challenges require modern approaches to address them. In the modern world, visual information prevails in communications. Therefore, the project organizers felt that creating an impressive collection of images to attract public attention is the best way. The result was a series of stylized portraits of the twelve project heroines. The authors of the pictures were famous Ukrainian illustrators—Sergiy Maidukov, Anna Ivanenko, Anna Sarvira, Olga Degtyareva, and Jenya Polosina. The pictures convey the appearance of scientists, their character, as well as the area of their activity. “We decided to go beyond the visual arts and attract even more young people. To do this, we held a competition for the best essay-caption for the paintings among girls aged 14 to 21. We received 561 works, 12 of them, one for each heroine of the project, have become an essential part of the exhibition,” Sergey Tokarev notes. Presentation in Ukraine The exhibition's official premiere took place on June 10 in Kyiv. The event was attended by a number of foreign guests—diplomats from France, Belgium, the United States, representatives of UN Women, the UN Children's Fund (UNICEF), and NATO, as well as the First Lady of the country Olena Zelenska. “During the opening, we also held a charity auction where paintings with signatures of their authors were presented in lots. We sent the proceeds, more than 43,000 dollars, to the prize fund for the winners of the best essay competition. This money will be used to cover the girls’ educational expenses,” the initiator of SHE is SCIENCE said. After the official presentation, the copies of the exhibition went on a tour of Ukraine. The first cities visited by the project were Zaporizhzhia, Mariupol, and Kryvyi Rih. There, SHE is SCIENCE was presented as part of STEAM-CAMP, the leadership educational program for teachers. Also, the famous historical station of Kozyatyn, the Vinnytsia region, and the Ministry of Foreign Affairs of Ukraine hosted the exhibition. In the future, the organizers plan to present the project in all major cities of the country, starting with Chernivtsi, Poltava, and Khmelnytskyi. “Alongside organizing activities, we also provide free exhibit copies to everyone who wants to hold an exposition on their own in their city or village. At the moment, we have already sent out 109 copies to the libraries, schools, universities, and other institutions. In total, we plan to distribute 300 sets. So, if you want to join our initiative, you can order a copy for yourself. You can find all the conditions for obtaining it and the contacts of the organizers on the main page of the STEM is FEM website,” Tokarev calls upon. The exhibition also takes part in large-scale cultural events. For instance, SHE is SCIENCE was presented in the pavilion of the Minor Academy of Sciences of Ukraine at the Book Arsenal Festival, and soon, it is preparing to be exhibited at the forum of publishers Book Forum Lviv. International plans The exhibition curators are planning to enter the international arena soon. The organizers are already negotiating with Ukrainian embassies in the EU and the rest of the world. “A very important part of the image of any country is its contribution to the development of world science. Fortunately, Ukraine has much to show, and in the future, the achievements of our female scientists will be known on all continents of our planet,” Sergey Tokarev stressed. At the moment, the exposition can be visited in the UNIT.City innovation park in Kyiv. In autumn, the exhibition will find its permanent “place of residence”. The organizers will announce later where it will be. Let us note that the project SHE is SCIENCE was created with the support of international organizations UN Women and the United Nations Children's Fund (UNICEF) and is part of the UN Women global campaign Generation Equality.

Sergey Tokarev: 109 Copies of the Exhibition SHE is SCIENCE are Sent Out Throughout...

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