STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

SMS Marketing

5 Keys to an Effective SMS Marketing Campaign

In today’s ultra-connected world, the importance of SMS marketing has grown (and will likely continue to grow) at a breakneck pace. As with all...
Digitalization

6 Ways Digitalization Makes Business Communications a Competitive Advantage

By Grace Lau The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...
Customer connect

5 Ways to Connect With Your Customers in the Digital Age

Anyone who runs a business knows that connecting with your customers is crucial. Your customers make your business what it is. Keeping connected with...
Video Conferencing

7 Ways Businesses Can Benefit From Video Conferencing Solutions

By Grace Lau While the COVID-19 pandemic may have caused more companies to embrace remote work, it only accelerated a pre-existing trend. Businesses and employees...
Business coworkers discussing new ideas and brainstorming in a modern office

4 Reasons to Why Businesses Need Key Person Insurance

Have you heard of key person insurance? This is a type of policy that covers a business in the event of an important part...
Followers

Why And from Where You Should Buy Instagram Followers UK in 2022

Gone are the days when buying followers was too taboo to talk about! Instead, businesses, brands, celebs and influencers buy followers to create an...
Employee Engagement

How to Measure Employee Engagement for 2022

Can you recognize employee engagement when you see it? It’s not always clear what the difference between an engaged, motivated, or satisfied employee is....
instagram marketing

4 Reasons Why Organic Instagram Growth Beats All Other Growth Methods

By Ransom Agui  Organic Instagram growth takes a lot of time and focus. You need to commit to creating plenty of high-quality content for your...
Hybrid Team

How to Effectively Manage and Engage a Hybrid Team 

By Jessica Day The new world of work Workplace trends have been moving towards more flexibility for years. But COVID-19 has accelerated this change exponentially. Hybrid...
Invoicing App

3 Reasons Your Business Needs an Invoicing App

Ah, the glorious early days of starting your own business.  The excitement of getting customers who not only want your product, but are actually...
Mobile Banking app

10 Steps to Creating a Mobile Banking App in 2021

In recent years, fintech products have become ubiquitous. They improve our lives by making financial services accessible at a tap. Consumers can apply for...
YouTube

The Three Simplified Steps in Making a YouTube Channel Name

By William Nunez YouTube is one of the most successful social media outlets used today by people of all ages. From a website that started...
Workers Compensation

Different Workers Compensation Insurance Options

Working is an exciting and challenging experience, but hazards can also be prevalent. Workers’ compensation insurance helps protect against common injuries like mental stresses,...
Why Forming Your Company With Cyprus Ltd

Why Forming Your Company With Cyprus Ltd

Thinking of expanding your business in Europe? Establish your own profitable LLC in Cyprus and consolidate your financial future. Europe has always been a thriving...
Marketing Strategy

PPC Strategies to Incorporate Into Your Marketing Campaign

Techniques and strategies are essential to help ensure that your PPC marketing campaigns are resonating in the online world of marketing. Remember, you are...
Online Purchase

B2B Business Tips That’ll Give You a Competitive Edge

There’s much to be said about B2B and selling to B2B customers – it’s notoriously hard! The days of wanting to speak to a...
Chief Investment Officer

How Chief Investment Officers Work to Transform a Company’s Financial Future

The Chief Investment Officer manages a business’s investments and is one of the highest-level executives in the company. From producing short-term plans to making...
Cloud technology

5 Important Ways that Cloud Computing Benefits Remote Work

By Jenna Bunnell Remote work is continuing to grow in popularity across industries, and whilst the world is already partly prepared for this change, there...
Real Estate Sectors

Recovery of Real Estate in Frontier Markets from the Pandemic’s Darkness?

Everywhere in the world right now is under a lot of pressure because of the pandemic. As the result  of Covid-19, many businesses are...
SEO

 A Beginner’s Guide to Online Review Management for Local SEO

In the digital age where customers leave online reviews for everyone to access, how you manage online reviews can make or break your business....
Twitch

Twitch: 5 Things Beginner Streamers Should Know

Twitch is one of the popular streaming sites, and there is a reason for the hype. The site is entertaining and can take your...
Luxurious Design

Top Features of a Luxurious Design

One can only feel at home in a house or flat if its decoration revolves around their tastes. If you want to have a...
online business courses

Are Online Business Courses Worth It?

The digital age has made it possible to pursue an online course without attending the traditional physical class. Some of the popular online courses...
Dropshipping Store

How Kevin Made €20k Every Month from His Dropshipping Store

There has never been a better time to start a dropshipping store than this. By 2025, the global dropshipping market is expected to grow...
European Mortgage

8 Things You Didn’t Know About European Mortgage Markets

The European mortgage market has become more complex in recent years with the introduction of new and different types of mortgages.  While there are plenty...
Product Pricing

Pricing Your Product: Best Strategies to Employ

Running a business, no matter the type of product you’re selling or the services you’re providing is never an easy job. There are so...
China Business

Doing Business in China: Your Company Only Needs This to Blossom

In 2015, one of the most significant happenings in Asia was the signing of ChaFTA, a free trade agreement between China and Australia that...
Market Research

Benefits of Market Research and Consumer Data for Businesses

Modern-day consumers demand extensive personalization and conversational advertising to connect with brands. They want brands to actively predict their needs and fulfill them with...
Mobile Wallet

Important Mobile Wallet Trends and Integration of Novel Technology in Digital Payment

By Swamini Kulkarni In today’s fast-paced live smartphones applications are the holy grail. From monitoring the stock market to learning how to play guitar, there...
YouTube

The Benefits of Buying YouTube Views

If you are just creating your YouTube channel, it can take lots of effort and time to grow your channel. However, it is much...
Agile Org

5 Ways to Build an Agile Organization

An agile business model aims at satisfying customer wants through the continuous delivery of valuable goods and services. It's a customer-centric organization that transforms...
Instagram

5 Best Instagram Marketing Tools You Should Know About

Introduction Instagram is one of the most well-known person-to-person communication platforms on the internet today. With over a billion active customers, it's also one of...
Growth Marketing Strategist

The Seven Deadly Sins of a Growth Marketing Strategist, or How to Make a...

By Viktor Ryzhov The idea of scaling start-ups is like a mantra for every other founder. The framework is not suitable for every business though....
Webinar

6 Biggest Webinar Mistakes You Need to Avoid

Webinars are a great way to introduce your business, generate leads, and earn more income. But for them to be effective, you'll need to make...
TikTok Influencer

How to Become a TikTok Influencer? Tips and Advantages

TikTok started as a platform aimed at teenagers, however, it is currently one of the most popular social networks among all types of people...
brainstorming

Building an Ethical Competitive Advantage in Times of Growing Complexity

By Hubert Etienne and J. Mark Munoz The rise of the cyber-economy has made it considerably easier to start a business. One can register a...
Business

Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices  

By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased...
Headhunting

Headhunting At Your Competition – 5 Ways To Draw Talent To Your Company

By Peter Bray Knowing how to draw top talent to your company is a vital recruiting skill, but it becomes a sensitive issue when you...
New Teammate

7 Creative Ways to Use Customer Onboarding Videos

Videos are a true powerhouse when it comes to digital marketing, communicating with users and customers, and building your brand. Videos can turn dull...

AIM for the New Frontiers of Work

By Chris Nichols, Philippa Hardman and  Michael Chaskalson Earlier articles in this series have introduced Team Mindfulness using the AIM model and explored how the...
Digital Transformation

The Challenge of Digital Transformation

By Nicolas van Zeebroeck and Jacques Bughin The typical rationale put forward for failing digital transformation is linked to ill-designed processes, absence of organizational commitment,...
Remote Team

How to Effectively Manage a Remote Startup Team

By Valeria Kogan, CEO and co-founder of Fermata and Smartomica Recent research has shown that working from home may be more productive and beneficial than...
Customer Experience

How To Create An Effective Customer Experience

Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce. According to a recent article...
Social Media Scheduling

How to Schedule Social Media Posts?

Information is in constant motion on social media. This is not surprising considering that 3.78 billion people worldwide are socially active, with Facebook alone...
Cashless

Is a Cashless Society Realistic? The Rural Challenge to the Post-Pandemic “New Normal”

By Aaron van Klyton and Juan Fernando Tavera-Mesías Mobile banking and digital payments (“m-payments”) were already core features of government development policies aimed at beefing...
Times Square

Times Square: Prime Real Estate for Outdoor Advertisers

Times Square has around 300,000 visitors a day, and around a million on New Year's Eve each year. This makes Times Square one of...
Gender Inequality

Gender Pay Gap Extends to Pensions, Research Reveals

Much has been made about the gender pay gap, with efforts to bring incomes between men and women more in line. While those in work...
Email Marketing

ZeroBounce COO Brian Minick on Getting Better at Email Marketing

Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...
coupon

Why Coupon Codes Are the Backbone of E-Commerce

Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...
B2B

7 Costly B2B Marketing Mistakes You Should Avoid

By Nick Brown Thanks to the digitalization of the marketplace, the B2B ecommerce industry has rapidly grown during the past decade. According to a report...

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