STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Hiring People Remotely

Hiring People Remotely: 10 Useful Tips to Conduct Seamless Remote Interviews

By Richard Conn Many aspects of our jobs today are virtual and can be carried out remotely. Interviewing is no different. For many companies, recent...
Digital transformation

We Have No Other Way than Becoming Digital: 5 Steps to Digital Transformation

By Max Azarov, CEO & Co-founder of Novakid In 2020, global spending on digital transformation topped $1.3 trillion. That's a 10.4 percent year-on-year increase. There's...
Video Messaging

Video Messaging for Overall Success in Business

One of the most effective ways to communicate in business is through video. Now more than ever, it is essential that we come up...
International Marketing Campaign

4 Steps to an Effective International Marketing Campaign

Marketing a product across the world brings many challenges to the table, and not all of them will be immediately obvious before you start...
Project Management

7 Most Common Project Management Pitfalls (And Tips To Avoid Them Like a Pro)

Introduction  Imagine yourself as a project manager who just stepped in as a fresher into the world of project managers. You got a boss who...
SEO

SEO and PPC: How Do They Work Together

Even though supporters of the one often regard the other one with skepticism, PPC and SEO are actually just two different sides of the...

How to Hire Great Customer Service Employees Remotely

By Richard Conn A company’s customer service employees are some of its most important team members. They’re the face of your company and the first...
Smart business

Parts of Business You Need to Transform Now

By Bojana Vojnović Smart businesses are continuously improving. And with the huge moves that the pandemic has brought, businesses have been forced to change in more...
Presentation

Five Proven Strategies for a Successful Online Multilingual Presentation

A wide range of challenges might arise during a presentation, including computer hardware and software malfunctions, timing concerns, background sounds, and your own stress...
email marketing

Nailing the Email Marketing Pitch – The Top Tricks and Strategies

An email has a far-fetching impact on newly launched businesses or start-ups. A newly started company can't afford to skip a good email pitch...
Canadian Market

What are the Strongest Canadian Markets in 2021?

2020 was a challenging year for every country around the world. The Coronavirus pandemic saw many significant markets and economies come to a shuddering...
Video Conferencing

How to Leverage Video Conferencing in Global Recruitment

By Grace Lau As remote working continues to grow in popularity, so too grows the importance of curating an excellent digital employee experience. This experience...
Team Leader

How to be a Successful Team Leader!

Being an entrepreneur is one thing, but managing a team is a whole other situation! Growing the team is inevitable when the company booms,...
B2B Entrepreneur

How To Succeed As A B2B Entrepreneur

Your B2B sales effort is all about attracting and retaining prospects. However, earning client loyalty is easier said than done when most firms receive...
Instagram

kickfollower- What You Can Do to Grow Your IG Followers

Instagram seems to be all anyone can talk about at the moment. It’s the second most used social media platform for staying connected to...
Marketing

How Covid-19 Has Changed Our Shopping Behaviour

The pandemic has accelerated the introduction of digital technology into our lives. Shopping is the first point that can prove it in the best...
Human Resources

Top 7 Best Practices For Small Business Human Resources

By Jessica Day Your employees are your company's best assets. Without them, work wouldn't get done, company growth would be slowed, and customers would...
VoIP

12 Ways to Implement VoIP in Your Integrated Digital Marketing Campaign

By Richard Conn A digital marketing campaign has many moving parts—content, social media, email—and there's plenty to consider and plan. A VoIP phone system as...
Eugene

Cloud-native Banking: Empowering Delivery of Great Financial Experiences

Interview with Mr. Eugene Danilkis, CEO of SaaS cloud banking platform Mambu Digitalisation and the cloud have transformed the way in which financial services are offered....
Marketing-Strategy

How to Stand Out from the Crowd with Your Marketing Strategy

No brand wants to fade into the background. After all the hard work building an ecommerce business and getting the right people to create...
Instagram

5 Ways to Use Instagram Reels for Marketing

Instagram is the most engaging social media platform in the world and if you want to take your business game to the next level...
Working Online

Five Key Reasons Why Working Online Was So Successful Across Europe During the Peak...

Before COVID hit, only around 5% of Europeans regularly worked from home. According to new statistics, that percentage has now more than doubled, with...
Woman using laptop while sitting at home.

Working Your Side Hustle Through a Pandemic

Are you looking for ways where you can earn smart income by doing almost nothing? Are you looking for easy work to earn enough...
Remote Recruitment

Best Places to Recruit Remote Employees

As remote work and the hybrid work model gain popularity and become adopted by more and more companies, businesses have to adapt their practices...
Work From Home

How to Enjoy Working from Home: 5-Step Routine

Working from home is slowly becoming the new norm for businesses and entrepreneurs. Phone agents, copywriters, teachers, marketing assistants, and tons of other professions...
Remote Work

Making Working from Home Work for You

Working from home isn’t for everyone, but recent conditions have made it so that many people have been put in this situation regardless of...
Best Sites to Buy Instagram Followers

3 Best Sites to Buy Instagram Followers UK

Instagram, one of the growing social media platforms in the UK, is everything you need for your business to grow. If you use it...
Project Management

How to Manage a Project? Check Out Agile Scrum

Any complex project or product development can benefit from Agile techniques. These take a flexible and iterative approach to make projects proceed more efficiently...
Remote Development

How to Manage Your Remote Development Team

By Richard Conn As remote working continues to grow in popularity, more and more companies are embracing it. While it has many benefits, especially for...
Social Media Engagement

How to Use Social Media to Promote Your Online Shop 2021

By Thomas Jackson Social media channels are dynamic and they continue to be the best place for brands to put their products and services out...
Daversa

Refining the Search for Executive Talent in Europe

Interview with Daversa Partners’ Wendy Colvano - Director & Head of Europe With investors looking towards Europe as a hotspot for business acceleration, the need...

A Voyage Into Premature Aging: The Role of Chronic Stress and its Principal Correlates

By Prof. Simon L. Dolan and Prof. Mario Raich Introduction  The idea of stress and aging was born many years ago while one of the co-authors of...
Livestream Office

6 Ways to Leverage Live Streaming to Help Your Brand Growth

By Jenna Bunnell Thanks to the growing popularity of remote work and the world generally going digital, live streaming is the most prevalent it has...
Remote Work

A Guide to Remote Working for SMBs

By Grace Lau Working remotely has both pros and cons and is a fast-growing trend. On the one hand, it’s an opportunity to avoid the...
Accounting

Best 5 Lease Accounting Software

Lease accounting tasks require accuracy. Make one mistake and you risk becoming non-compliant to rigid accounting standards which leads to hefty penalties among other...
Instagram

5 Easy Ways to Use Instagram More Productively

Social media platforms, including Instagram, are full of amazing features and tools that can make users achieve their social media goals. So if you...

5 Incredible Remote Collaboration Tools to Boost Your Team’s Productivity

“People are more productive working at home than they would have expected. Some people thought that everything was just going to fall apart, and...
roomio

Adapting to a Modern Way of Work with Roomio Desk Booking

During post-pandemic times, creating better, more flexible, and safer work environments has become a priority for most employers. As more and more companies are implementing...
Webinar

5 Reasons Why You Should Invest in Video Storytelling Campaigns

By Richard Conn Marketing is a bit like telling a story: you entice customers with the tale of your brand, values, and services. You probably...
Customer Churn

9 Powerful Strategies That Stop Customer Churn

By Jenna Bunnell Every business has lost customers. There’s not one business with a brand and system that satisfies everyone.  What matters is how you, as...
Link building

6 Great Tips for Link Building

The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...
AIM for Fairness

AIM for Fairness

By Chris Nichols, Philippa Hardman and Michael Chaskalson Earlier articles in this series have introduced Team Mindfulness using the AIM model and explored how the...
Digital Marketing

Rising Digital Marketing Trends Predicted By Digital Agencies for 2022

Business owners in the United States spend billions of dollars annually on marketing campaigns. If you are currently spending money on these campaigns, keeping...

How to Boost Your Live Video Engagements and Build Relationships Live

By John Allen Videos are easy to consume,  highly engaging, and require much less active attention from the viewer to communicate information. They also have...
Affiliate Marketing - Featured Image

7 Ways to Create Long-Lasting Affiliate Relationships with Customers

By John Allen Affiliate marketing is one of the most effective forms of advertising on the internet. Affiliate marketing drives sales and significant conversions. 81%...
Automation

How Automation Can Improve Employee Satisfaction

By Jenna Bunnell If you’re like 40% of American workers, you’ll probably agree that at least a quarter of your time is spent on repetitive...
Structure

How Can You Spot a Potential Leader in Your Staff?

As a business owner, one of the most important attributes you can find within your staff is leadership. Being able to find someone in...
Financial Health

Financial Health of Your Business: 8 Indicators for the Checkup

Sometimes a company looks successful: every month it opens a new branch, hires a second thousand employees, and never leaves the front page of...
price index

What Is Consumer Price Index and What Is It Used for?

Consumer Price Index is an index that measures the monthly/quarterly dynamics of prices for consumer goods and services. Prices are recorded in stores or...
Automated Credit Card Scanning With AI And OCR

Use Cases Of Automated Credit Card Scanning With AI And OCR

By Yeelen Knegtering Business process automation (BPA) is on the rise. According to a McKinsey Global Survey in 2020, two-thirds of the respondents said that...