STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Teamwork diversity - A small group of businesspeople walking up hill to plant flag at the top

4 Simple Ways to Improve Your Leadership Skills

We often hear of people being called a ‘natural born leader’ but effective leadership, similar to interpersonal skills, doesn’t come naturally to us all....
Promotional products

The Science Behind Promotional Products

As surprising as you may find it, promotional products truly are all around us.  That coffee mug you prefer to drink out of in the...
B2B

B2B Lead Generation Strategy 2022: What to Look Out For

The COVID-19 pandemic, which has actually been around for virtually two years now, has actually permanently changed our income and also the means we...
BNPL

BNPL, BaaS, and Business in 2022

By Ion Fratiloiu, Head of Commercial, Yobota   Since the onset of the COVID pandemic in 2020, UK businesses of all types and sizes have faced...
Social Media

How Personal Assistants Help You Build Your Social Media Reputation

By Swapna Ravichandran For any business to survive and thrive in the digital age, it needs to have a well-maintained social media presence. While earlier consumers...
mobidev-office-works-as-usually

Does The Ukraine-Russia Conflict Really Have an Impact On Outsourcing Software Development to Ukraine?

By Oleksii Tsymbal, Chief Innovation Officer at MobiDev You have probably heard about Ukraine in the latest worldwide news for nearly three months now due...
Hybrid Work

Learning From Colleagues in the Hybrid World of Work

By Professor Gregory Whitwell A recent survey among our CEMS alumni and graduates, the majority of whom are young professionals working in global organizations, confirmed...
Leads

What Does the Future of B2B Lead Generation Look Like?

As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...
Business Software

How Companies Will Manage Software Remotely Post Pandemic

The coronavirus pandemic left a hole in many industries and businesses. It has forever changed the way people work, live, and enjoy their lives....
Retail

A Guide To The Different Types Of Customers In Retail

Every retail store deals with a wide array of customers every day, all with their own unique reasons for entering the store. To more...
Invest in UK Property

Where Are the Best Places to Invest in UK Property in 2022?

Over the past two years, the UK property market has gone above and beyond expectations. With record-breaking property prices and a strong rental market,...
Invoice Finance

What is Invoice Finance: Cutting Down the Required COD

Invoice finance is an agreement between a business and a lender in which the business sells its invoices at a discount. The lender advances...
Remote-Work

Remote Work – What Software Can Support Your Employees in 2022?

The pandemic accelerated the inevitable – the option for remote work becomes almost a mandatory item in every job offer. As the list of...
metaverse

Digitalized World: Workplace Culture through the Lens of Metaverse

The pandemic has challenged everyone to acclimate to new methods of work - forcing organizations of all sizes to develop at an exponential pace...
Sales Culture

How to Build a Strong Sales Culture That’s Destined For Success

By Grace Lau Sales organisations invest, on average, 90% of their budget in personnel. Building a strong sales culture is essential to ensure that such...
Instagram Engagement

Major Drivers of Instagram Engagement Rate and Effective Ways to Increase It

Instagram is one of the most popular social media platforms these days. Stanford University graduate Kevin Systrom1 co-founded the popular app back in 2010 together with...
New-Product

How to Effectively Promote a New Product in 2022 and Beyond

Getting people to buy a new product is a tedious task. However, as long as you can promote it the right way, your product...
customers

How to Keep Your Customers Coming Back for More

Whatever line of business you are in, you need to make sure that your customers have a reason to come back to you over...
HR Team

15 Ways to Get the Most Out of Your HR Team

50% of workers from every firm report that they don't trust the HR team at their current workplace. They feel that the HR team doesn't...
Old and New Takes on Selection Interviews

Old and New Takes on Selection Interviews

By Adrian Furnham Nearly all selection processes involve the famous trio: application form, references and interview. Both the selectors and the candidates seem to like...
Strategic Foresight

Why Invest in Strategic Foresight?

By Ph.D. Nando Malmelin and Dr.Sc. (Tech.) Kalle Kantola Most companies are missing the opportunities of strategic foresight in developing and growing their business. We have seen this...
M&A

M&A Risk And Why To Insure It

When we read economic or business news we usually find information related to the acquisition or merger of companies. This is common since mergers...
digital marketing

Promotional vs Transactional SMS: Which is Better For Your Brand?

By Richard Conn Once associated almost exclusively with spam, SMS marketing has become a text message trend in 2021. It has proven itself to be...
Testing

How to Conduct Email Campaign Split Tests

By John Allen Email split testing isn’t spoken about enough when it comes to creating a good email marketing campaign. Yet, firms that do practice...
Overtime

For Global Remote Working to Work, We Have to Talk About Overtime

By Dee Coakley, CEO and Co-Founder of global employment platform Boundless As we seek to ride out the Omicron storm, the UK is starting 2022...
online marketing

Online Marketing Trends Every Business Should Watch Out For In 2022

The latest online advertising predictions by Zenith show that digital marketing will account for more than 60% of global advertising expenditure in 2022. According to...
Marketing funnel

What is a Marketing Funnel?

A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
SEO

SEO in 2022: How will Things Change in 2022?

Despite the ever-changing nature of the searching algorithms, organic traffic remains one of the stable and reliable sources of leads and customers. For businesses,...
Kit Scott Brown

When The Opportunities Are Out Of Plain Sight

Interview with InterExec Founder, Mr. Kit Scott-Brown Executives looking to progress their career face the problem that many of the best opportunities are not presented in...
boomerang

​“Operation Boomerang” ​Let Gracefulness Activate Good Karma to Bring Them Back to you

By Avi Liran ​Dale Carnegie said “Life is a boomerang. What you give, you get.”  How can employers use this theory to turn The Great Resignation into...
Business - client

Get More Clients for Your Online Business in 2022 with These Tips

You may wonder why online business is popular nowadays? Well, setting up an online business is easier than a brick-and-mortar one. There is no...
TikTok - App

How to Make TikTok Work for Your Business?

As of now, TikTok has 1 billion monthly active users, and it has been installed over 3 billion times globally. Keeping these stats in...
Video Marketing

Video Marketing Benefits That Every Small Business Owner Should Know

Small businesses cover a wide spectrum. It can be a single person or a full-fledged company with several employees. These early-stage businesses need value-driven...
Buy Instagram Followers

Know the Best Five Websites to Buy Instagram Followers.

Learning more about social media marketing, especially Instagram, is what people must focus on. Buzzoid.io has been dealing in this industry for more than 10...
digital marketing mistakes

Digital Marketing Mistakes Your Business Should Avoid

In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
Discount

Ways for Implementing Best Discount Code Strategy

Promotional codes are a smart and effective approach to increase brand awareness and monitor marketing results. A coupon system is made up of characters...
Traditional Marketing Comfort Zone

5 Ways to Break Free From Your Traditional Marketing Comfort Zone (Including Scientific Marketing...

By Jessica Day Sometimes, it feels like you’re stuck in a marketing rut. Your marketing campaigns aren’t getting the engagement they used to, and they’ve...
Productivity

The Dangers of Context Switching to Your Productivity & How to Solve it

By Grace Lau Even the philosopher Friedrich Nietzsche once lamented the urge to take on too many tasks at once. How quaint it now seems...
digital marketing

The 5 Best Digital Marketing Strategies You Need in 2023

Technological advancements and the availability of new advertising applications and tools results in the consistent and rapid evolution of digital marketing strategies. As a...
Online Payment

6 Transaction Technology Trends Changing Online Payment in 2022

The world is digitizing at a rapid rate, and the global economy is no exception to the rule. The world has progressed from paper...
Marketing campaign

How to Launch an Effective Marketing Campaign For Hybrid Events

By Jessica Day Covid-19 has changed the world in many different ways, from how many people we can socialise with to how we create an...
Virtual-collaboration

Why Strong Virtual Collaboration Is Crucial to Customer Service

By Grace Lau Customers are more discerning than ever, so providing excellent customer service is crucial.  Today, a high-quality customer experience often attracts new customers and...
Credit Card

How To Save On International Supplier Payments

With the ever-growing importance of globalization, most companies today are somehow reliant on international dealings and transactions. Many private entities work with overseas customers,...
social media

Top 8 Social Media Trends to Prepare for in 2022

Over the years, social media has gradually transitioned from being just another recreational tool to an essential tool required to optimize our daily operations...
Social Media Content

7 Tips for Impactful Content Marketing Campaign in the New Normal

By Jenna Bunnell The Covid-19 pandemic has changed the face of conventional business forever. Multiple lockdowns across the globe have led to significant changes in...
Diverse Project Management Solution

What Makes PSOhub a Diverse Project Management Solution

Using PSOhub comes with a long list of customization options and makes invoicing and tracking effortless. And whether it’s HubSpot QuickBooks integration or Salesforce...
Instagram Influencers

Instagram Influencers Could Earn More: Telega.io Team Launches an Instagram Influencer Platform

The Beta version of a new Instagram Influencer platform IsntaJet was launched on December 1st.  According to Forbes journalists, this is already the second product...
Email Marketing

8 Email Marketing Metrics Every Ecommerce Business Should Keep Track

By Grace Lau Did you know that the global email marketing sector was valued at $7.5 billion in 2020? This number is expected to rise...
How to Get More Followers on Tumblr?

8 Proven Ways to Get More Followers on Tumblr

Are you a Tumblr creator looking to grow popularity fast? Follow these best tips on how to get more followers on Tumblr.  How to Get...
business spend management

5 Proven Tips Improve Your Business Spend Management

The right systems, strategies, and tools can make your business spend management process seamless and efficient — whether you’re managing project costs or handling...