STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Marketing

The Role of Branding in Customer Loyalty: How to Build a Lasting Relationship with...

In today's highly competitive market, building customer loyalty plays a crucial role in the success of any business. One of the most effective ways...
Sales Leads to Your Business

Adding Sales Leads to Your Business: 6 Ways

Businesses start flourishing once quality sales leads make their way into your organization. But here is the catch: many people struggle to generate leads....
Simplify digital certificate lifecycle management with nCert (1)

Best Practices for Certificate Lifecycle Management

Certificate Lifecycle Management (CLM) is essential to any organization’s security posture. It ensures that all digital certificates are appropriately secured and managed to be...
Increase Your Reach with Professional Video Marketing Services

Increase Your Reach with Professional Video Marketing Services

Video marketing services are a great way to increase awareness of your business, product, or service. You can create engaging and entertaining videos that...
Marketing

5 Marketing Avenues B2B Companies Should Not Miss Out On

In this digital age, there are countless marketing avenues that B2B companies can explore to reach and engage with their target audience. For this...
Digital Banking

Top 5 Must-Have Digital Banking Features for Modern Consumers

Do you know the digital banking market is projected to reach a staggering size of over USD 19.2 million by 2030, with a robust...
Brand Marketing

How Digital Storytelling Software Can Refine your Brand Story for Better Results

In a world that has become more complex – and where people have the attention span of an agitated goldfish – digital storytelling has...
Small Business Marketing Practice Process

Small Business Marketing Practice Process

Many SMEs are too busy with their day-to-day work to get involved in marketing, but today, marketing is becoming more important even for SMEs....
Buy Instagram Followers in the UK

How to Buy Instagram Followers in the UK

Acquiring Instagram followers from the UK can be challenging. Achieving success can require a significant amount of effort over an extended period, which may lead...
Finance

Financial Services Industry: Industry Overview

People seemed content with ATMs, POS systems, and other traditional banking services only a few years ago. Not anymore. Rapid changes are happening in...
AI-Generated Videos to Increase Customer Engagement

Use AI-Generated Videos to Increase Customer Engagement

In today's digital landscape, customer engagement is more important than ever. With so many businesses vying for consumers' attention, it's essential to find ways...
Georgia

Georgia: The World’s Next Great Investment Opportunity

Finding untapped or underserved markets has always been one of the keys to operating a successful business. In the wake of the recent global...
Working Two Jobs

How do I Find out if Someone is Working Two Jobs?     

In most cases, employees are not required to tell their employers they also work elsewhere. It can be challenging to identify if someone is...
Custom Acrylic Keychains

Unlocking the Power of Custom Acrylic Keychains: 8 Ways to Boost Your Brand Marketing

Custom acrylic keychains are becoming increasingly popular among businesses looking to promote their brand. With the ability to customize keychains with unique designs and...
A Game-Changer for Managing Remote Workforces

Monitask’s Employee Tracker: A Game-Changer for Managing Remote Workforces

As remote work continues to gain momentum across Europe, businesses are on the lookout for tools that can help streamline processes and ensure productivity....
tiktok

Join the Trend: Download TikTok and Start Creating Your Own Short-Form Videos

TikTok Download Free: Join the Fun and Start Creating Your Videos .TikTok is a social media app that has taken the world by storm....
Indonesia economic future

Indonesia’s Sporting and Economic Future is Bright, but Requires the Next Generation of Leaders...

Indonesian president Joko Widodo (centre) and PSSI Chairman and Minister for State-Owned Enterprises Erick Thohir (right) Following weeks of wrangling and uncertainty, the stand-off between...
employee time and attendance tracking is imporant

Why is it Important to Track Employee Time and Attendance?

By Sushmita Prem Effectively managing a workforce is essential for any business, and one crucial aspect of this is tracking employee time and attendance. The...
Customer Retention

10 Customer Retention Methods That Every Business Should Use

Retaining old customers is as necessary as acquiring new ones! As a lot of time, effort, and patience goes into customer conversion, the last...
security officer

Being a Woman is an Advantage in the Security Industry

There’s no doubt that a career in the security industry can sound thrilling and exciting. It is, after all, a growing industry that continues...
Online Advertising

How to Use Paid Advertising to Increase Your Facebook Page Likes-Tips and Tricks

Running a business page on Facebook is the new way to market your products and services. Using this social media channel, you can reach...
sustainable signage

Sustainable Signage: Using Environmentally-Friendly Materials in Your Signage Projects

Sustainable signage is a growing trend in the sign-making industry that seeks to create environmentally friendly, socially responsible, and economically viable signs. Sustainable signage...
Cyber Security

All You need to know the Marketing Plan for Cyber Security Company

It may appear difficult to develop a marketing strategy for cybersecurity professionals if you do not have a technical background. Non-technical purchasers must also...
Digital Upskilling

Digital Upskilling, Gender Equality, and Leadership in Tech-Driven Organizations

By David De Cremer Renowned leadership expert John C. Maxwell (2007) is often quoted saying “Everything rises and falls on leadership.” This quote underscores the...
Account-Based Marketing Software

How an Account-Based Marketing Software Attracts More Leads & Boosts Revenue?

Are you looking for an efficient way to attract more leads and boost revenue? Are you interested in modernizing your marketing strategy by employing...
Chanel

When Building-a-Brand is Strategy? The Brand Based View

By Ashok Som and Kazuhiro Asakawa Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...
Recession Proofing

Recession-Proofing Your Budget Through Partnership Marketing

In a slowing and uncertain European economy, consumer confidence is faltering while brands are simultaneously tightening their marketing budgets. With 2023 well underway, now...
open source

The Best AI Writing Tools To Use in Every Aspect of Your Content Marketing...

By Andrew Dunn Artificial intelligence (AI) has become an invaluable resource in the content marketing world in this modern age of technology. From creating engaging...

Does the Devil Wear Prada? Lessons in supply chain sustainability from luxury fashion

By Hakan Karaosman, Donna Marshall and Alessandro Brun Summary In this article, we present the results of a five-year ongoing research project, with multiple companies in...
CRM

Transforming Your Sales Strategy with CRM Development

In today's competitive business landscape, companies need to develop and salesforce implementation of effective sales strategies to stay ahead of the competition. One of...
david

David vs Goliath… or a Story of How Start-ups Can Choose a Winning Strategy

By Fernanda Arreola and Pierre Daems A start-up company entering any given industry may well find itself in competition with incumbent businesses that have powerful...
Buying Luxury

Improving the Emotional Mix of Buying Luxury

By Francine Espinoza Petersen and Mariana Soberano Buying luxury impacts not only consumers’ wallet, but also their hearts. In this article, we provide a deeper...
linkedin

Tips for Building a Successful LinkedIn Company Page

It's crucial to drive growth in 2023 and beyond since your LinkedIn page is where people can truly get to know your company. While...
Different Ways to Invest in Your Employees

Different Ways to Invest in Your Employees

Your employees are the backbone of your company, as they are responsible for running various departments, such as sales, finance, and human resources. It’s...
Social Media-

The Social Media Effect: How Social Media Has Impacted Businesses Today

Whether you have just started a business or run an online enterprise, hiring social media marketing services in melbourne is integral to your business strategy as...
Outsourcing

Outsourcing as the Most Effective Strategy That Increases Business Efficiency in the Recessive Economy

No business is fully immune to the impacts of market and economic conditions. An economic downturn is usually fueled by factors largely out of...
Diversity in the Workplace “Increasing diversity in the candidate selection process”

“Diversity in the Workplace: “Increasing Diversity in the Candidate Selection Process”

If your diversity recruiting approach is drawing in a diverse pool of candidates but you're having trouble eliminating bias in your screening process, you...
Diversity in the Workplace Exploring Effective Strategies for Recruiting a Diverse Workforce 

“Diversity in the Workplace: Exploring Effective Strategies for Recruiting a Diverse Workforce” 

There are various ways to find a diverse workforce It's important to reflect on the following questions if you want to improve a specific area...
affiliate marketing

Afilliate Marketing, What You Should Know to Start Now

Affiliate marketing is a valuable tool when you are looking to make some passive income. It is one of the best ways to bring...
Effective spend management strategies for your business

Effective Spend Management Strategies for Your Business

There are many ways to help your business spend the right amount of money for it to grow and succeed. However, this can only...
Hybrid header

Hybrid Header Bidding is the Next Big Thing in Programmatic Advertising

Header bidding made an explosion in the world of programmatic advertising when it burst onto the scene nearly a decade ago, enabling multiple advertisers...
How to Create a Productive Workspace in Your Private Office

How to Create a Productive Workspace in Your Private Office

Are you struggling to stay productive in your private office space in Calgary? You're not alone. Creating a workspace that encourages productivity is key...
Wordpress

How To Create a Satisfying and Hassle Free UX of WordPress Dashboard?

The popularity of WordPress, being the most widely used CMS, is because of the ease of use it offers to people with almost no...
Branding Tips to Elevate Your Company Image

5 Branding Tips to Elevate Your Company Image

The famous phrase, “perception is reality,” couldn’t be more true when it comes to branding. The perception of your brand’s product, service, values, and...
Instagram reels

Instagram Reels Template Explained

It may take a lot of effort to manage an Instagram account, so as social media marketers, we're constantly searching for methods to streamline...
Using AI and Machine Learning to Optimize Your Email Campaigns

Using AI and Machine Learning to Optimize Your Email Campaigns

As technology continues to evolve, so does the world of email marketing. Artificial Intelligence (AI) and Machine Learning (ML) are two powerful tools that...
Germany

Why Germany is a Billionaire Hotspot With the Likes of Michael Gastauer, Dieter Schwarz...

As of 2023, there are 2700 billionaires globally, most of whom are settled within a few nations. One country becoming increasingly attractive to those...
woman with hope and Resilience

The Resilience Rings: A New Neuropsychological Framework for Building Resilience

By Javier S. Casademunt and Simon L. Dolan Mental health problems, especially in the workplace, have become the current global pandemic that COVID-19 left behind....
Remote Accounting

Work Tools for Remote Accounting

If more business owners were aware of how productive their remote workers are, they might be more willing to truly accept this new work...
interview marketing

Interview with Expert Taranov

Interviewer: Today, we have the pleasure of speaking with Alexey Taranov, a digital marketing expert and CEO of DigitalMust agency with a decade-long record...