Marketing & Communication

This category is Marketing & Communication, exploring strategies for brand positioning, consumer engagement, and digital transformation. It features expert insights on advertising, public relations, and innovative marketing techniques shaping business success in a competitive landscape.

online blog

3 Ways to Make Your Blog Stand Out from the Rest

No matter what industry you work in, having your blog or getting it from Expert Melbourne SEO Agency - Impressive Digital can be an invaluable...
Unlimited-Design

3 Crazy Sales Tools that Will Skyrocket Your Sales Team

Owning a business is cool, whether your business is small or an enterprise, but only when you make it profitable. Some people might not...
Brand-Design

How to Prioritize Product Package Design For Your Business

Packaging is often one of the most overlooked aspects of product marketing, but it can be one of the most important. A well-designed package...
Behaviours Marketers

3 Behaviours Marketers Often Miss Out on (FOMO’s One of Them)

The world of marketing is constantly evolving and, if you’re in the marketing game, it can sometimes feel like an uphill battle trying to...
Digital Marketing Strategy

Digital Marketing Agency: Valuable Benefits

Digital marketing can no longer be seen as a fleeting fad, but rather as a proven marketing strategy that innumerable firms are implementing with...
Telecom

The Rise of Telecom and How Low Code is Helping it Keep Up With...

In the early days of telecommunications, wires and switches were the only way to send data between devices. As technology improved, so did the...
Vladimer Botsvadze

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success

Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice...
Interactive-Email

The 4 Best Things About Interactive Emails

The same old boring emails just don't cut it anymore. In this ever-evolving world where users can easily find something new and exciting around...
marketing software

Everything to Know Before Using Membership MLM Software

Over the years, multi-level marketing (MLM) has become a need of the hour, be it a small or big business. MLM involves a team...
Instagram Live for Business

Instagram Live Can Be A Great Tool for Businesses – How To Successfully Develop...

Videos are considered to be the most engaging form of content on social media. And live videos can be a great addition to your...

Faith in Marketing Restored! How to Get Your Marketing Back to Connecting to Humans...

By Kyle Johnston Technology and personalization are huge drivers of marketing success. This will only increase as the technologies see more applications and widespread adoption. The...
Customer Communication

10 Tools To Improve Communication With Your Customers

Engagement with customers is more important than ever. Today’s consumers expect extraordinary, more personalized experiences. A 2022 survey showed that 90% of leaders believe customer...
Content

Content is King and SEO Copywriting is Its Queen

SEO copywriting? In our digital age, that is inevitable. Today, practically all companies have websites. This might be used to advertise your products, lay...
marketing software

How To Manage Your Email Campaigns Using The Best Email Marketing Software

Email marketing is one of the most effective methods for promoting your business. If you want to woo new customers, increase sales, and stand...
Employee or Company Engagement Concept

Reinventing Employee Engagement with Keka’s Pulse Surveys

Gallup reports that only 34% of employees are engaged in the workplace. And HRs are struggling to bring up this percentage. Why? Because engaged employees are...
Marketing concepts

Building a Brand Online in 6 Easy Steps

Nowadays, there are more and more online stores. Due to this, competition increases significantly. Customers have become more demanding, which means that it is...
law firm marketing

Best Marketing Practices to Get More Leads for Your Law Firm?

By Helena Zimmer Everyone wants their business to stand out, they do it by giving the best services, trying best marketing strategies and staying...
QR-Code

Guide to QR Code and How Does It Work

You have likely seen a square barcode pasted on a light pole or the back of a business card. This pixelated square code is...
SEO

5 Reasons to Have a High-Quality Backlink Profile for SEO

A backlink is a link from another website linking to certain content on your webpage. It is created when another website refers to another...
Logo-design

5 Things Startups Must Know About Logo Design

A logo is the face of the brand and it acts as an identity for a business. Every business needs a logo design to...
LinkedIn-Reach-Out

How to Network on LinkedIn

LinkedIn is a platform that connects people and businesses. Your potential customers and partners are there. When you try to contact them, you don't...
Digital Marketing

What Digital Marketing Should My Local Business Be Investing In?

Local businesses can sometimes struggle to gain attention in an emerging and fast-moving e-tail world. With many more customers now shopping online instead of...
House-Keys

Real Estate SMS Marketing – Things to Consider for Success

If you are running a real estate business, you need to invest your money, time and energy into marketing. SMS marketing is a form...
Singapore-Ad-Agency

11 Best Influencer & Social Media Marketing Agencies in Singapore

Social media and influencer marketing is the dominating marketing technique in Singapore. There are over 5 million people in Singapore, almost 90% of which...
marketing tips

4 B2B Marketing Tips for Massive SaaS ROI in 2022

ROI is a vital metric for measuring the digital marketing performance of SaaS companies. It will show you whether your investment is flowing in...
QR Code

Are QR Codes Here to Stay?

Quick and easy ways to access information or websites are quickly becoming the norm. With the emergence of the QR code, there might have...
Digital Marketing

Organic Marketing Vs Paid Marketing: What’s Better for You in 2022

An Introduction to Organic and Paid Marketing  Marketing in the world of social media has taken a new dimension in the form of digital marketing...
Content Marketing

Top 10 Benefits of Content Marketing

In the world of digital marketing, content is king. Without high-quality, engaging content, it is difficult to attract and retain customers online. That's where...
advertising in singapore

How to do Marketing and Advertising in Singapore? 5 Best Tips

Marketing and advertising in Singapore is both exciting and challenging. A country as diverse as Singapore has a wide selection of important things businesses...
Hand choosing green happy smiley face paper cut, product, user, service feedback rating and customer reveiw, experience, satisfaction survey, psychology mental health test concept

Start Taking Pulse Surveys and Keep Employees Engaged

Pulse surveys are one of the most efficient ways of not only improving employee engagement in a workforce but of quantifying how measures taken...
Judge, Jury And Executioner

Judge, Jury And Executioner: Why Your Reputation Matters Even More In 2022

In 2022, we are living in a digital age where anything we say or do can be recorded and spread through the means of...
Social Selling Strategies

Unlocking The Social Funnel: Meet The Social Selling Strategies Of The Future

The e-commerce landscape still proceeds to prosper in 2022. Two years on from Covid-19’s digital shift, e-commerce based sales have all but doubled online,...
europe business

The State of Insights-led Engagement in Europe

Meet James. He is getting engaged and would like to purchase a home-gardening kit for his new home. Like most consumers, James expects a...
Customer experience

The All-In-One Marketing Platform Approach is Failing to Build Customer Trust

Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws...
Facebook Ads

Facebook Ad Copy: How to Make a Good Facebook Ad That Drives Clicks and...

By Daniel Gray Running ads on Facebook is no hard task but are they converting any leads or buyers? That’s what most Social Marketers lack....
Japan

Top 17 Marketing and Advertising Agencies in Japan

Are you looking for a marketing and advertising agency in Japan? Promoting your business in Japan can be a challenge because of its competitive...
Taiwan

17 Best Marketing and Advertising Agencies in Taiwan

Are you looking for a marketing and advertising agency in Taiwan? Taiwan is a difficult market to infiltrate for new businesses. To succeed in...
AMP emails

Why Should You Send AMP Emails?

By Aquibur Rahman Giving vitality to your emails through dynamic content is critical to connecting with potential customers. Although emails are the cheapest way to...
Marketing Tools

9 Most Effective Startup Marketing Tools 

Marketing is important to any business. Without marketing, your brand will remain hidden. A hidden business is an automatic loss. So, using the right...
Digital-Marketing

3 Ways in Which Digital Marketing Could Assist Your Organisation

The world of digital marketing has been growing exponentially over the last few years while more marketers are using a variety of different strategies...
ad exchange

What is Ad Exchange and How Does it Work?

Programmatic advertising is all the rage in the world of marketing right now, but do you understand the complete dynamics of how it works? Ad...
Sales-

Effective Sales Trends in 2022

Over the past 2 years, the consumption model has changed a lot: people began to solve many tasks online, and businesses were forced to...
Marketing Your Online Business

Gilad Krein’s Guide to Marketing Your Online Business

A seasoned online businessman and entrepreneur Gilad Krein believes that effective marketing begins with a great marketing strategy. An effective marketing strategy does both;...
Marketing-Strategy--

Creative Digital Marketing Business Idea

Entrepreneurs, marketers, and consumers are increasingly using digital marketing. Digital marketing is used by marketers and entrepreneurs to reach large audiences. However, digital marketing has...
PPC

How to Optimise PPC Campaigns

A pay-per-click or PPC campaign refers to a marketing strategy where you pay a search engine or social media network for every click your...
How to do Marketing and Advertising in South Korea 7 Best Strategies

How to do Marketing and Advertising in South Korea: 7 Best Strategies

Wanna know how to market and advertise your business in South Korea? You came to the right place. South Korea is known for its advanced...
Email

Small Businesses and Email Marketing: Effective Tips to Try 

Many startup business owners think email marketing is an outdated tool that pre-social media companies use. But despite the growing number of marketing channels...
Instagram Video Views

Tips You Didn’t Know About Instagram Video Views: How to Increase Engagement in Your...

Nowadays, entrepreneurs and small business owners are turning to Instagram to promote their products, build their brands, and network with other professionals. Because of...
email marketing

Email Marketing: An Overview for Beginners

If you’re a new e-commerce business owner, there’s a good chance that you’ve spent plenty of time online looking for advice about how to...
Stadium

How Stadium Advertising Can Create Fans for Your Brand

In-person events are starting to make a comeback. Loud and exuberant cheering is part of the human experience, after all. Can we blame ourselves?...