Nowadays, there are more and more online stores. Due to this, competition increases significantly. Customers have become more demanding, which means that it is time to pay more attention to the competent promotion of goods and services. To stand out from the competition, you need to know how to build a brand online. The presence of a brand increases the credibility of the store and the demand for products. A brand is a dependable image connected to a certain item, maker, or brand. A brand may be thought of as an intangible asset that influences people’s decisions to select and purchase things as well as their recommendations to friends and acquaintances.
Step 1: idea
Analyzing the market and looking for novel ideas are part of this phase. Consumers must first be aware of the message your brand conveys. Draw out the possibilities to get things going. Compare them while taking into account the appeal to potential clients, relevancy, and implementation difficulty. Then give each of the ideas a rank. Study the trends, tastes of the intended audience, and rivals to achieve this. You can then decide which option deserves the most consideration. What makes a good business idea:
- not like others;
- based on personal experience;
- meets the needs of the target audience;
- contains the features of the product and the company;
- contributes to the achievement of business goals.
The business idea should not conflict with how you position yourself and your product. And it should create the desired image of you among consumers.
Step 2: concept
It’s time to begin creating the notion after selecting an idea. You should now establish the primary goals and objectives of the business, develop its philosophy, and lay down its guiding principles (both commercial, moral, and ethical). Take this step seriously since the idea will have to guide your actions. What needs to be done at this stage:
- analyze your personal mission and goals so that they do not run counter to the mission and goals of the company;
- highlight the actual problem that your product or service solves;
- create an attractive Unique Selling Proposition.
Step 3: naming
You will need to come up with a name for your brand, so this stage is crucial. Your brand’s performance will be strongly influenced by how well-chosen and appropriate your name is. The difficulty of this step comes from the necessity to select a word or phrase that may accurately convey the idea and concept of your company while complying with marketing and legal requirements. The name needs to be unique, manageable, and simple enough to remember. It may take the shape of idioms, abbreviations, nominal, familial, or pseudonymous terms, and be descriptive or metaphorical. The key element is that the name of the firm expresses a specific message to your target audience.
Step 4: corporate identity
Visual communications are created at this stage, including a logo, colors, fonts, other graphic components, business cards, and website design. A corporate brand should be carefully considered in every aspect, from font size to customer communications.
Step 5: development strategy
This stage’s main goal is to create and lay out a long-term action plan. To do this, you must determine the things you will offer, create a detailed business strategy for the next month, six months, or a year, select efficient marketing strategies, and set aside money for advertising. You are currently beginning to put a marketing plan into practice. Specifically, you should build a website and add content to it, publish a landing page, and start communities for your business on social media. Additionally, you should link a number of tools: mailing lists, contextual advertising, PR articles on multiple web platforms, search engine optimization, targeting in social networks, and loyalty programs for frequent consumers.
Step 6: Launching the project
Once you’ve gone through the first 5 phases and they’re strong and comprehensive, it’s time to begin your branding project. The finishing touches should be made now, including professional product photography, content strategy development, and script creation. Analyzing customer feedback and actively promoting your brand is crucial during the launch process.
