Managing Globally With Former L’Oreal Executive Nicolas Krafft
In our increasingly interconnected world, today's CEOs and business leaders are being tasked with doing more than ever. Nicolas Krafft is the Swiss-born former...
5 Must-Know Finance and Accounting Strategies for Small Businesses During Uncertain Times
Economies and markets throughout the world are ever-changing, and business owners must be prepared to face unforeseen circumstances that impact their companies in unexpected...
Rocket Digital Group – a Performance Marketing Agency
It’s no secret that digital marketing is the most important marketing space for most businesses. With the ability to track the effectiveness of digi-marketing...
7 Tips to Grow Your Email Contact List
Despite the rise of social platforms (Instagram, YouTube, Clubhouse, TikTok), email marketing campaigns remain one of the main communication channels. It fits all types...
Why Spanish Fintech Start-Ups Are Really Starting to Take Off
Fintech is one of the most prominent growing sectors in Spain’s economy. As the field continues to thrive and grow, Spain’s hundreds of fintech...
Consumer payment trends in 2021 and their influence on the world’s businesses
There was a time when everyone's idea of payment was giving a twenty-dollar bill to a cashier, but it's no longer the case. In...
Strategic Marketing for Professional Services
We live in an incredibly competitive world. Companies do all they can to ensure that they stand out and can draw customers’ attention. This...
How to organize hybrid work in the office
What is a hybrid office?
A hybrid office is a company format in which some employees work permanently in the office, some work remotely, and...
Go globally: How to reach an international audience by translating your social media
Last year, about 40% of the world's population was active on social media. The translation of your social media and the subsequent marketing is...
AIM for a Thriving Planet
By Chris Nichols, Philippa Hardman, Michael Chaskalson and Helen Sieroda
The first article in this series introduced Team Mindfulness using the AIM model and explored...
Tips on How to Get Non-Drop and Unlimited Instagram Followers on Instagram
There are so many ways to market your business on Instagram, and you probably want to know how to buy non drop Instagram followers? The...
Cross-border commerce post-Brexit: Lost in translation?
By Augustin Prot
Whichever side of the various Brexit arguments you took, the departure of the UK from the EU has added a new degree...
Finding The Best Accountant For Your Business
Before setting up any business, the entrepreneur already has a clear picture of how to plan for the business effectively. We all set up...
How and When to Seek an Auditor?
Tax audits are a business’ and employer’s worst nightmare. While these investigations are not that common and are surely unusual, it’s best to prepare...
The future of company events is ‘hybrid’ – but what does a great hybrid...
By Vanessa Lovatt, Chief Evangelist at Glisser
It feels like an awfully long time ago, but pre-pandemic, the events industry was riding the crest of a...
How have business priorities changed pre- and post-Covid?
By Francois Lacas, Deputy COO at Yooz
The global pandemic has dramatically refocused business priorities for businesses across the UK.
In a life before Covid, businesses...
Selecting the Best Marketing Company in Lahore: 4 Tips to Choose
Choosing a marketing company in Lahore is not an easy task. It may be difficult to find the marketing company which can provide you...
Freelancers & Brand Building: 7 Simple Ways to Build Your Personal Brand
Whether by choice or circumstances, many of us are taking charge of our own professional destinies by going the freelancing route. Being your own...
5 Free Music Marketing: All You Need to Know
Music has been a great part of our daily lives through the years, no matter the genre or type of music you are into....
What You Need To Know About Tax In Regards To Your Business
If you’re just starting your new business, or you’re currently running a business that is looking to grow, then you will benefit from understanding...
Trends In The Fintech Industry To Watch Out For
A portmanteau of the terms ‘finance’ and ‘technology’, FinTech has been empowering businesses and people across the globe for the last few years. The...
Gary McGaghey Shares Four Strategies to Help CFOs Thrive in the Private Equity Space
By Gary McGaghey
How CFOs can transition from privately owned and listed companies to private equity companies – and flourish.
Many CFOs who’ve transformed the financial...
7 Questions to Ask When Interviewing for a Remote Job
By Jessica Chapman
Working remotely is different than working in an office. First, work is completed through a screen, which can take away from personal...
Will China lead the twin transformation post-covid?
By Jacques Bughin and Sybille Berjoan
The Covid-19 pandemic has led many corporations to retrench in the short term—but the saying goes that no matter...
How to Build a Brand on Social Media
By Zoe Devitto
Social media platforms are ever-growing and continue to be a fantastic place for businesses to grow their brands and do marketing.
Did you...
Creator Economy – From Social Media to Online Marketing And Beyond
The creator economy is booming; however, very few of us know what the creator economy really is about. YouTube coined the word “creator” back...
5 Tips That Can Maximize SaaS Marketing Budget
Maximizing your SaaS marketing budget can improve your ROI. You can either do this by yourself or hire a reputable SaaS marketing consultant. Either...
Good Reasons for Social Media Marketers to Include Memes in Their Content Strategy
An increasing number of customers are either blocking ads using technology or are developing a habit of ignoring them. As a result, marketers are...
5 Ways to Use Instagram Reels for Marketing
This is an era of short user attention span, and Instagram Reel is an effective tool to hook your viewers' attention. That is why...
Through Which Social Networks It Is Best to Promote Your Website
Among various marketing strategies, social media advertising is one of the powerful weapons. But, which social network will offer a great return? What kind...
Understanding Financial Restructuring
If the last 18 months have taught us anything is the business world, the main lesson to come away with would be to expect...
7 CX Metrics To Measure: Why They Are Crucial For Excellent Customer Experience
By Kashyap Trivedi
Happy customers are the backbone of any successful business. But not every customer will be satisfied with your services at all times....
8 Best Mobile Marketing Campaigns Examples to Learn From
By Sam Molony
Almost half the world’s population owns a smartphone. Digital spending also continues to increase. Many people do that online with their smartphones...
Espresso Business Growth Tips for the European Market in 2021
Are you thinking of opening an espresso cafe? Now is an excellent time for you to invest into a high quality commercial machine. 2021...
Biggest Mistakes to Avoid When Trading Penny Stocks
While penny stock trading is a great way for investors with small or limited capital to take advantage of the associated volatility of small...
7 Top Content Marketing Tips for SMEs
Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.
1. Establish Good Campaign Goals
One...
How to Attract Top Marketing Talent for the New Remote Work Environment
As many as 64% of US workers say they are looking for a new job or would consider changing jobs if approached by other...
When to train and not to train your employees?
By Rohit Chandiramani
According to the 2017 Training Industry Report, companies in the USA have spent over $90 billion on employee training and development, and...
Building the smarter future of banking & financial services
By Alexey Chalimov
The entire industry of financial services in 2021 is undergoing massive digitalization. New technologies allow for better personalization for customers and effective optimization...
Customer Obsession Is Today’s Transformation Imperative
By Shirley Macbeth, Chief Marketing Officer, Forrester
Who drives transformation in your business? After years of fighting for a seat at the boardroom table, the...
10 Practical Steps to Polishing your Negotiation Skills to Perfection
There exist a whole lot of books and podcasts explaining negotiation strategies and tactics, but these explanations often provide only general directions, the concepts...
How European Companies Can Become Growth Leaders
By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca
Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...
Building Businesses in a Pandemic, the Smart Way
Modern technology is dazzling, powerful, and has countless applications, but can it be used to help HR teams make hiring decisions, which traditionally involve...
Do Loyalty Programs Work for Businesses?
Customer loyalty systems have drawn great interest since firms use one of the best-known marketing tactics - "Copy it if you find a good...
12+ Email Marketing Trends For 2021 And Prepare For 2022
If the epidemic has taught us anything, it is that plans may alter quickly. Whatever you forecast today may not be correct tomorrow. To...
Threats and Negotiations: Don’t Be an Idiot with a Gun in Your Hand
By Philippe Roy
You’re thinking of using threats in a negotiation? Well, if you stick out your gun, you’d better be ready to shoot, otherwise...
Four Ways to Empower the Consumer in Entertainment Sectors
Hitting it big in the entertainment industry is difficult for entrepreneurs. First, sectors like TV, film, and music are already controlled by successful and...
Five Critical Aspects of a Successful Transformation from Matrix to Agile
By Yves Doz and Maria Guadalupe
Created in the 2000s by software developers, the Agile way of working is fast becoming the defining approach across...
6 Fun Ideas For Your Next Marketing Campaign
Have you been going steady with your marketing efforts? Never missed a day of posting your high-quality SEO content? Your ads are running smoothly,...
What does the future of automated marketing look like?
Businesses of all kinds need to offer a product or service that meets a customer’s or client’s needs. But in this digital age, it’s...