Marketing & Communication

This category is Marketing & Communication, exploring strategies for brand positioning, consumer engagement, and digital transformation. It features expert insights on advertising, public relations, and innovative marketing techniques shaping business success in a competitive landscape.

Facebook likes

5 Ways to Make Sure your Facebook Posts Post go Viral

Introduction A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...
Digital Marketing

7 Most Essential Digital Marketing Skills You Need

Basic advertising standards may remain the same, but more display capabilities and gadgets are constantly being developed that you may want to use in...
banner

Step And Repeat Banner: Empowering Your Marketing Efforts

The step and repeat pattern you come across in event banners is one of the most powerful means of showcasing your brand today. What’s...
reputation

4 Trends in Reputation that CEOs Need to Understand

By Sharon Fishburne Businesses of all sizes are having to think more seriously about their reputations. A reputational crisis not only damages consumer confidence in a...
youtube analytics

What is Video Analytics and How it Can Help Increase Sales?

Content creators today have a ton of data to analyze the reach and impressions of their content. Big data has enabled us to gather...
marketing strategy

Business Marketing: An Online Game Like at a Casino

The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...
Creating High-Converting B2B Landing Pages

8 Tips for Creating High-Converting B2B Landing Pages

Let’s face it: direct selling and cold calling are getting trickier by the minute. Prospects don’t have the time to hear your offer. So,...

The present of indoor and outdoor advertising: How it should look like in 2021!

Each of your competitors knows and uses the same tricks you use to run your businesses; that's why the business ecosystem in 2021 is...
promotions

How to make promotions that increase your sales and loyalty customers

This post is inspired by a client for whom I am developing a series of aggressive price promotions in order to position their brand....
Biden

Biden’s Words on Transparency Are a Learning Moment for All Communicators

By Adnan Bashir To this day, it never ceases to amaze me how the most pertinent of lessons can come from the most unlikely of...
TikTok

All You Need to Know About Douyin Marketing

Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...
Award

Refinitiv’s James Rowland Wins CIM’s Marketer of the Year 2020 Award

James Rowland, Refinitiv, was recently crowned Marketer of the Year by the Chartered Institute of Marketing (CIM) during this year’s Marketing Excellence Awards. This...
Marketing

Marketing And Promotion Tactics That Will Boost Your Business

Promotional elements and marketing strategies are critical elements of a business's success. It doesn't matter if you sell the best product in the world;...
Visual Marketing

This Is What Your Business Is Missing from the Visual Marketing Strategy

For a business to be productive and attract and retain more clients, what should create an engagement? One of these ways is by choosing...
interactive design

How To Put Interactive Content To Best Use And Boost Business Sales Overnight!

When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...

Connecting Through Narrative: 5 Business Examples

Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...

How to Name Your New Brand

Launching a business can be exciting, as you’ll likely be filled with many ideas for marketing campaigns, the customer service experience, and sales tactics....
Direct Mail

The Importance of Direct Mail During the Pandemic

For businesses struggling against the sense that their firms are under threat once more from coronavirus, this winter can seem almost unbearable. But one...
Create Content That Will Enlarge Your Instagram Engagement

How to Create Content That Will Enlarge Your Instagram Engagement

Introduction Many business owners will agree that the Instagram platform does not just serve as a means for uploading or liking pictures. Instead, it comes...
market research

Market Research – An Essential Tool for Business Success

Market research is a core component of business growth. We all know that running your own business comes with some risks, but whether you're...
Affiliate Marketing

Beginners Guide for Affiliate Marketing

Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts. One of the most common...
customer service

The What and the Why of Using Customer Persona for More Effective Content Marketing 

In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...
restaurant

Loyalty Cards for Restaurants

Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...
communication

Freedom of Speech in the Corporate World

By Anne OUIMET “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...
Business

Sales Techniques that Every Entrepreneur Needs to Know

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
marketing

5 Tips for Optimizing Your Affiliate Marketing Campaign

Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...
business tracking

What is Online Behavioral Tracking Exactly?

Traditional methods of advertising leave a lot to chance. It is mostly a hit-or-miss operation for many companies. There might be no apparent reason,...
Marketing to Gamers 2021

Marketing to Gamers in 2021

By Polina Haryacha To successfully engage with gamers, marketers must first understand how the gaming industry operates today. Outdated beliefs about gaming (read: gaming is...

How Applied Statistics Unlocks Consumer Purchasing Patterns

Consumer purchasing patterns refers to the buying behavior of the ultimate consumer. Many characteristics, factors, and specificities influence a person’s decision-making process, purchasing behaviors,...
marketing

Your Guide to Paid, Owned, and Earned Media For Startup Business

Uncover the importance of earned, owned, and paid media for your business. They’re the cornerstone of any comprehensive growth strategy; the digital marketing trifecta....
customer

Is Acquiring New Customers More Expensive Than Keeping Them?

There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...
Merchandise

Is it Time to Offer Merchandise?

Merchandising is an excellent way to increase brand visibility and add a great new revenue stream for your business. Everyone can benefit from merchandising,...
learn to make your website well-performing in 2021

Things you should learn to make your website well-performing in 2021

Introduction There are over one billion websites in the entire world, according to the statistics. But what makes some of them much more successful than...

The biggest marketing mistakes you could make

What many don’t realise from the get-go, is that having a great product or service is only part of what makes a business successful....
Marketing Strategy

Why It’s Important To Review Your Digital Marketing Strategy This Year

If you think your business will be fine once you have set a marketing plan in place, better think twice. Having a marketing plan...
Digital Marketing

Digital Marketing: AI Enables Expanded Roles for Marketers

By Seth Earley Successful marketing depends on delivering the appropriate information at just the right moment to move the user to the next step in...
marketing

5 Major Perks Of Guest Posting For Your Business

New and experienced business owners have this notion that guest blogging is primarily about search engine optimization (SEO). But the truth is, it is...
B2B Marketing

5 Emerging Trends In B2B Marketing Everyone Should Know

B2B marketing continues to be a significant portion of many companies' marketing budgets, and there is no reason to believe this trend will change...
Mail Marketing

Direct Mail Marketing Isn’t Dead- Here’s Why You Should Opt it For Better Returns

As per research, Americans still opt for direct mail over the digital form. In fact, more than 75% of people still trust the ads...

Best Advice for Advancing Your Business Right Now

Millionaires are born in some of the most trying times, which is why right now is one of the best times to think about...

Why You Should Become a Loyalty-Oriented Business (and How to Do It)

What is the essence of becoming a loyalty-oriented business?  Consumers would pick the best offers and deals in a competitive market, that’s given. Therefore, businesses...

Guide Your Holiday Marketing with the PosterMyWall Christmas Calendar

Christmas is a time of festivity and a lot of shopping, and chances are you're planning your 'holiday marketing strategies' right now. To help...

From boring to breathtaking – Putting together an impeccable business presentation

If there is one thing that all of those who speak in front of an audience should thrive at, that is getting the public’s...

Trending Instagram Hashtags: How to find them?

Are you using trending Instagram hashtags? If not, then you’re missing out on your marketing reach. Instagram has over 1 billion active users, and marketers...

Software Solutions That Improve Communication in Government Organizations

Communication is pivotal across all businesses and industries; however, it's even more important than in others in some areas. A perfect example of this...

KYC Stands for Know Your Customer

There is no doubt that the world is heading full-speed towards a digital society. This is true in virtually every corner of every country....

How Can Small Businesses Leverage Video Marketing To Grow

Video marketing is a new trend for businesses. It has various advantages over traditional advertising methods, as it is widely consumed content by the...

5 Benefits of Display Advertising You Cannot Ignore

Digital display ads are everywhere, and they can appear on nearly any type of website. These ads are an excellent way for your business...

A Beginner’s Guide to Content Marketing

In a saturated marketplace, traditional marketing efforts are beginning to render themselves useless. Mixing up your marketing strategy is essential to make it in...

How to Make Your Online Dental Recruitment Ad Stand Out

Finding and retaining top talent is a challenge across the healthcare industry, but especially in specialised areas like dental care. The first step is...