How should SaaS companies use content marketing
Content marketing was made for SaaS companies.
It provides credibility and allows the business to reach out to potential customers in a way that traditional...
Gawdo.com Explains What Is Need To Plan A Successful Digital Marketing Campaign
Digital marketing is one of the fastest growing segments in the advertising and public relations field. Digital marketing is basically the part of online...
10 Tips for Creating Visual Content Marketing
There's no denying that we are in an era where visual content is trending. Social media posts that contain images, whether still or moving...
Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19.
By Maurik de Groot
This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...
Now is the perfect time to reset your business and marketing strategy
Good marketing practices added to your business plan matter now more than ever!
A strong, concise, and clear marketing strategy is a big driving force...
Designing A Customer Value-Centric Growth Strategy
By Thales Teixeira
It has been five years since I published the first article on Decoupling theory here in the European Business Review, explaining how,...
The Future of Youtube Post-ad Economy
Since its creation in 2005, Youtube has successfully catapulted its way into mainstream social media through its creator-centred platform and innovative visual delivery of...
More than Just a Story: How to Optimize Instagram Marketing to Your Advantage
Despite having only been in the market for a decade, Instagram has grown to become one of, if not the, most popular social media...
Promotional Stress Balls And More: Ways To Promote Your Business
Years ago, advertisers used radio, television, and billboards to promote a business. With the advent of the internet, however, traditional promotional techniques are getting...
How QR Codes Can Help You Gain Insights About Your Customer Satisfaction
As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
Getting Up to Speed in Your Sales Efforts
By Frank Cespedes and Zoran Latinovic
In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...
5 Things You Are Doing Wrong In Your Social Media Game (And How To...
By Binh An Nguyen
Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...
Are Negative Customer Reviews More Powerful Than Positive?
Every business knows that online reputation is critical. We all want glowing five-star reviews from every single customer, but unfortunately, that isn’t always the...
How to Get Free Instagram Likes (Even Automatically)
When everyone is talking about how to get free Instagram followers, have you ever thought that Instagram likes are still important but few people...
Is it Still Relevant to have a Stand at Trade Fairs?
Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...
Online Marketing Infuses More Demand Leading To High Sales
Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
How to Host Webinars on a Small Marketing Budget
Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...
Latest Marketing Tactics That Will Improve Your Business
When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...
The Ultimate Guide to All Different Types of Videos and When To Use Them
The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...
Digital Coupon Marketing Trends in Europe and the US
There’s no doubt that online shopping is at an all-time high, but how has the decade-long shift to online affected coupon marketing? In short,...
Company Brands as Purpose-driven Lived Experience Ecosystems
By Venkat Ramaswamy and Nicholas Ind
With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
A Complete Overview of How Facebook Advertising Works
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising.
What is...
How to Use Mobile Marketing to Improve Your Business
When many marketers think about their digital marketing strategy, they think of things like pay per click ads and search engine optimization. However, mobile...
5 Ways to Make Sure your Facebook Posts Post go Viral
Introduction
A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...
7 Most Essential Digital Marketing Skills You Need
Basic advertising standards may remain the same, but more display capabilities and gadgets are constantly being developed that you may want to use in...
Step And Repeat Banner: Empowering Your Marketing Efforts
The step and repeat pattern you come across in event banners is one of the most powerful means of showcasing your brand today. What’s...
4 Trends in Reputation that CEOs Need to Understand
By Sharon Fishburne
Businesses of all sizes are having to think more seriously about their reputations. A reputational crisis not only damages consumer confidence in a...
What is Video Analytics and How it Can Help Increase Sales?
Content creators today have a ton of data to analyze the reach and impressions of their content. Big data has enabled us to gather...
Business Marketing: An Online Game Like at a Casino
The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...
8 Tips for Creating High-Converting B2B Landing Pages
Let’s face it: direct selling and cold calling are getting trickier by the minute. Prospects don’t have the time to hear your offer. So,...
The present of indoor and outdoor advertising: How it should look like in 2021!
Each of your competitors knows and uses the same tricks you use to run your businesses; that's why the business ecosystem in 2021 is...
How to make promotions that increase your sales and loyalty customers
This post is inspired by a client for whom I am developing a series of aggressive price promotions in order to position their brand....
Biden’s Words on Transparency Are a Learning Moment for All Communicators
By Adnan Bashir
To this day, it never ceases to amaze me how the most pertinent of lessons can come from the most unlikely of...
All You Need to Know About Douyin Marketing
Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...
Refinitiv’s James Rowland Wins CIM’s Marketer of the Year 2020 Award
James Rowland, Refinitiv, was recently crowned Marketer of the Year by the Chartered Institute of Marketing (CIM) during this year’s Marketing Excellence Awards. This...
Marketing And Promotion Tactics That Will Boost Your Business
Promotional elements and marketing strategies are critical elements of a business's success. It doesn't matter if you sell the best product in the world;...
This Is What Your Business Is Missing from the Visual Marketing Strategy
For a business to be productive and attract and retain more clients, what should create an engagement? One of these ways is by choosing...
How To Put Interactive Content To Best Use And Boost Business Sales Overnight!
When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...
Connecting Through Narrative: 5 Business Examples
Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...
How to Name Your New Brand
Launching a business can be exciting, as you’ll likely be filled with many ideas for marketing campaigns, the customer service experience, and sales tactics....
The Importance of Direct Mail During the Pandemic
For businesses struggling against the sense that their firms are under threat once more from coronavirus, this winter can seem almost unbearable. But one...
How to Create Content That Will Enlarge Your Instagram Engagement
Introduction
Many business owners will agree that the Instagram platform does not just serve as a means for uploading or liking pictures. Instead, it comes...
Market Research – An Essential Tool for Business Success
Market research is a core component of business growth. We all know that running your own business comes with some risks, but whether you're...
Beginners Guide for Affiliate Marketing
Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts.
One of the most common...
The What and the Why of Using Customer Persona for More Effective Content Marketing
In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...
Loyalty Cards for Restaurants
Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...
Freedom of Speech in the Corporate World
By Anne OUIMET
“We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...
Sales Techniques that Every Entrepreneur Needs to Know
It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
5 Tips for Optimizing Your Affiliate Marketing Campaign
Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...