Designing Luxury Experience
By Vadim Grigorian and Francine Espinoza Petersen
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...
Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige
By Klaus Heine and Francine Espinoza Petersen
Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...
By Pierre Xiao Lu
Research Phenomena
China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...
Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...
By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs
A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...
D-Hotel Maris: the Ultimate Luxury Experience
D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...
Amazon, Just a Click Away from Luxury
What are the Implications for Selective Distribution?
By Xavier Derville and Jean-Noël Kapferer
Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory
By Dr Stéphane J.G. Girod
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?
By Jean-Noël Kapferer
As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...
Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen
In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...
“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot
In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...
How Luxury Brands can benefit from Personality-based Branding
By Klaus Heine and Haibo Xue
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...
The Future of Luxury Talent
By Ashok Som
Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...
The Brand-Building Canvas: How to Build a Business and a Brand in One...
By Klaus Heine
Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...
Copycats: Where Fashion and Pharmaceuticals Meet
By Gregory DeYong, Hubert Pun and Carol Lucy
Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
To Harness the Power of Purpose, Brands Must Have a Mission
By Klaus Heine and Sabine Chrétien-Ichikawa
Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...
The Marketing Strategy Behind the Luxury Brands
On paper, it could be argued that high-end luxury brands should be struggling in the digital age. Competition from other brands is intense, but...
Sustainability is A Mindset, A Never Ending Journey
Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee
Franziska Gsell has been the Chief Marketing Officer of...
The Rise of the Hospitality Manager
Happy, comfortable and productive employees and the new generation of office managers making it happen
By Fernanda Arreola and Gregory Unruh
New demands are emerging in...
The World’s Greatest Paradise Islands
Owning an island is the pipe dream of billionaires. Once you've bought all the conventional things that money can buy, owning a remote island...
When Building-a-Brand is Strategy? The Brand Based View
By Ashok Som and Kazuhiro Asakawa
Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...
Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni
The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...
The Cayman Islands Registry: The Offshore Aircraft Registry of Choice since the 1970s
The Cayman Islands Aircraft Registry (The Registry) is the registry of choice for many owners, financiers, management companies, attorneys and other key decision makers....
Innovation pathways for luxury brands – evolution or reinvention?
By Hannes Gurzki and Ashok Som
Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...
3 Things You Need to Know When Investing in Watches
to give watches the time of day (pardon the pun). They are not only fashion accessories, but also nowadays a high technological device that...
Top Luxury Watch Brands To Watch Out For This 2021
To say watches are only an accessory is a grieve understatement. They are more than just decorative pieces you sling on as an afterthought...
Luxury Fashion Retailers are Turning to Concept Stores
The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...
Preserving the Past – Shaping the Future: Jardins Tramuntana’s Award-Winning Vision
Jardins Tramuntana has been celebrated by Luxury Lifestyle Awards with the prestigious Best Luxury Landscape Architecture for Son Bunyola Hotel by Sir Richard Branson...
Arkitech Group: The Future of Luxury Homes, Built Smarter and Faster
Arkitech Group has once again proven its expertise in luxury home construction, earning recognition as the Best Luxury Custom Home Developer for Serenity in...
Trends on the Horizon: Imagining the Future of Luxury on World Luxury Day
This year, October 8th will mark a historic moment as World Luxury Day, a professional holiday for all those involved in the luxury industry,...
Discover Dubai’s Finest: Palma Development’s Premium Legacy
Dubai, a city renowned for its skyline of architectural marvels and its epitome of upscale living, is home to some of the world’s most...
Private Fine Immobilien AG Recognized as Switzerland’s Best Luxury Boutique Real Estate Consultancy of...
Private Fine Immobilien AG, a premier luxury boutique real estate consultancy, has been recognized with a Luxury Lifestyle Awards for Best Luxury Boutique Real...
Europe’s Luxury Market: Challenges and Prospects
By Anna Pietraszek and Jerry Haar
Europe is likely to see a slight erosion or, at best, stabilization of its captured luxury spend share in...
ML Vista Homes: The Future of Luxury 3D Visualization
ML Vista Homes has quickly emerged as a leader in the architectural design industry, recently earning the prestigious Best Luxury Architect Visualization & Design...
Meros Yachtsharing: Sailing into Luxury with Sustainable Elegance
Meros Yachtsharing has built a reputation as a top-tier provider of luxury yacht co-ownership, offering unmatched exclusivity, personalization, and sustainable innovation. Meros Yachtsharing, a...
Elite Luxury Real Estate Services in Costa Blanca North: Koch & Varlet Luxury Realtors...
When it comes to securing the finest luxury properties along the stunning Mediterranean coastline, Koch & Varlet Luxury Realtors S.L. stands as the undisputed...
Exclusive Interview: Afshin Shirdarreh on Innovation, Craftsmanship, and the Future of Custom Homes
Globally recognized as one of the Top 100 Luxury Real Estate Developers of 2024, Kingsgate Luxury Homes has built its reputation on transforming dream...
World Luxury Chamber of Commerce Honors the TOP 100 Luxury Marketing Leaders of 2025
In celebration of World Luxury Day, Luxury Lifestyle Awards and World Luxury Chamber of Commerce (WLCC) proudly reveal the TOP 100 Luxury Marketing Leaders of...
The General Counsel: The Hidden Architect of Integrity in Luxury
By Elena Bajada
To what extent does craftmanship underpin the luxury sector? Elena Bajada of Major Lindsey & Africa argues that in the best of...
Luxury Lifestyle Awards Celebrates Smartmove Marbella’s Success in Exclusive Property Investment
Luxury Lifestyle Awards has officially named Smartmove Marbella as the Best Luxury Real Estate Investment Consultancy in Costa del Sol, Spain. This recognition highlights...
Where Architecture Meets Human Experience: UNUM Wins Global Honor for Metyis Technology Center
In the world of luxury commercial architecture, few firms have achieved the distinction and trust that UNUM Architecture commands. Recently honored with the Best...
PrivatMegleren Park Joins the World’s Luxury Elite with 2025 LLA Win
The distinguished Norwegian real estate company PrivatMegleren Park has been awarded the title of Best Luxury Real Estate Agency in Norway, 2025, by Luxury...
Inside Glee Nairobi: 2025’s Award-Winning Luxury Event Destination
In just over a year since opening its doors on March 26, 2024, Glee Nairobi has rapidly distinguished itself as one of Africa’s most...
Boutique Hotel Momentum Earns Top Recognition for Its Distinct Guest Experience
Boutique Hotel Momentum is celebrated by Luxury Lifestyle Awards for its standout achievement as the winner of Best Luxury City Hotel in Budva, Montenegro....
Room12 Named Best Luxury Design Serviced Apartments in Bucharest, Romania 2025
Room12 has been awarded the title of Best Luxury Design Serviced Apartments in Bucharest, Romania 2025 by Luxury Lifestyle Awards, recognizing its distinctive approach...
Norwegian Heritage Reimagined Through Design
On Norway’s western coastline, where fjords, trade routes, and ancestral narratives have shaped generations, GCR Design AS / Gunvor C Røkholt approaches interior architecture...
The Luxury Paradox: When Heritage Meets Uncertainty
By Dr. Jinju Heo
How luxury executives can navigate market complexity without sacrificing brand legacy
In an industry built on stability and tradition, luxury brands face...
Alpine-Inspired Living on the Black Sea
Along Georgia’s Black Sea coastline, residential development is increasingly shaped by buyers seeking long-term value, architectural consistency, and environments designed around quality of life....
AYANA Phuket Joins the Elite: Named One of LLA’s TOP 100 Luxury Residences Worldwide
In 2025, AYANA Phuket was honoured as one of Luxury Lifestyle Awards’ TOP 100 Luxury Residences of the World. This accolade not only positions...
Why You Should Upgrade Your Business Travel Flights
The airline industry is expected to cross the $38.4 billion mark in the future. This means there are millions of people who splurge money...
How to Grow Your Luxury Retail Business through Guest Posting
Running a luxury retail business has always been quite different from almost any other enterprise. Different approach to marketing, clients with a specific set...