Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...

Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...

Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen

In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...

“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot

In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...
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