Europe’s Luxury Market: Challenges and Prospects
By Anna Pietraszek and Jerry Haar
Europe is likely to see a slight erosion or, at best, stabilization of its captured luxury spend share in...
How to Move from Product to Cultural Innovation
By Klaus Heine and Michel Phan
Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
Sustainability is A Mindset, A Never Ending Journey
Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee
Franziska Gsell has been the Chief Marketing Officer of...
Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni
The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...
