Designing Luxury Experience

By Vadim Grigorian and Francine Espinoza Petersen In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...

Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

The Future of Luxury Talent

By Ashok Som Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...

Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

By Klaus Heine and Francine Espinoza Petersen Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...

D-Hotel Maris: the Ultimate Luxury Experience

D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...

Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...

By Pierre Xiao Lu   Research Phenomena China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...

Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...

By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...

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