Home STRATEGY & MANAGEMENT Luxury Strategy

Luxury Strategy

This category is Luxury Strategy, exploring high-end market trends, brand positioning, and consumer behavior in the luxury industry. It features expert insights on innovation, exclusivity, and strategies that drive success in the premium and luxury business sector.

Luxurious Design

Top Features of a Luxurious Design

One can only feel at home in a house or flat if its decoration revolves around their tastes. If you want to have a...
World luxury day

Trends on the Horizon: Imagining the Future of Luxury on World Luxury Day

This year, October 8th will mark a historic moment as World Luxury Day, a professional holiday for all those involved in the luxury industry,...
luxury shopping

How to Move from Product to Cultural Innovation

By Klaus Heine and Michel Phan Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
Modern Costa Rican Architecture Design

Modern Costa Rican Architecture: Visionary Insights from Roderick Anderson, CEO of SARCO Architects

Costa Rica is increasingly becoming a sought-after destination for building luxury dream homes, attracting discerning individuals seeking modern, luxurious residences in a pristine tropical...
PrivatMegleren Park Joins the World’s Luxury Elite with 2025 LLA Win

PrivatMegleren Park Joins the World’s Luxury Elite with 2025 LLA Win

The distinguished Norwegian real estate company PrivatMegleren Park has been awarded the title of Best Luxury Real Estate Agency in Norway, 2025, by Luxury...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
Man talking

The Rise of the Hospitality Manager

Happy, comfortable and productive employees and the new generation of office managers making it happen By Fernanda Arreola and Gregory Unruh New demands are emerging in...
Executive Education

Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

By Klaus Heine and Francine Espinoza Petersen Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
NPT 03B

Estrella De Portocolom: Casa-Neo’s Award-Winning Luxury Villa Redefines Seafront Living in Mallorca

Casa-Neo Property Developers has been honored by the prestigious Luxury Lifestyle Awards in the category of Best Luxury Real Estate Developer in Mallorca, Spain,...

Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Exclusive Interview: Afshin Shirdarreh on Innovation, Craftsmanship, and the Future of Custom Homes

Exclusive Interview: Afshin Shirdarreh on Innovation, Craftsmanship, and the Future of Custom Homes

Globally recognized as one of the Top 100 Luxury Real Estate Developers of 2024, Kingsgate Luxury Homes has built its reputation on transforming dream...

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
Luxury Lifestyle Awards Announces 2024

The Ultimate Guides to Luxury Living: Luxury Lifestyle Awards Announces 2024 Winners in Real...

Luxury Lifestyle Awards is proud to announce the release of the 2024 Winners Guides, showcasing exceptional achievements in luxury. This year, the Guides focus...
iwcceochristo phgrainger

Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen

In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...
NFT

Metaverse Investing: Buying Into NFTs Through Luxury Goods Stocks

The nonfungible token (NFT) market is possibly the hottest right now, with no signs of stopping. Future forecasts have placed the growing industry, along...

Meros Yachtsharing: Sailing into Luxury with Sustainable Elegance

Meros Yachtsharing has built a reputation as a top-tier provider of luxury yacht co-ownership, offering unmatched exclusivity, personalization, and sustainable innovation. Meros Yachtsharing, a...
Shang Xia

To Harness the Power of Purpose, Brands Must Have a Mission

By Klaus Heine and Sabine Chrétien-Ichikawa Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...
operations and supply chain management

Designing Luxury Experience

By Vadim Grigorian and Francine Espinoza Petersen In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...
Luxury Properties

William Raveis Publishes Spectacular Raveis Collection Luxury Properties Magazine for 2025

William Raveis, the number one privately held real estate company in Florida, South Carolina, and the Northeast is the go-to-source for luxury real estate...
Buying Luxury

Improving the Emotional Mix of Buying Luxury

By Francine Espinoza Petersen and Mariana Soberano Buying luxury impacts not only consumers’ wallet, but also their hearts. In this article, we provide a deeper...
Puurspanje

Puurspanje Makes History: Fifth Time Winning Best Luxury Real Estate Consultancy in Costa Calida...

For the incredible fifth time, Puurspanje has been recognized by Luxury Lifestyle Awards, a global arbiter of excellence within the luxury sector, as Best...
Cayman Islands Aircraft Registry

The Cayman Islands Registry: The Offshore Aircraft Registry of Choice since the 1970s

The Cayman Islands Aircraft Registry (The Registry) is the registry of choice for many owners, financiers, management companies, attorneys and other key decision makers....
Jardins Tramuntana

Preserving the Past – Shaping the Future: Jardins Tramuntana’s Award-Winning Vision

Jardins Tramuntana has been celebrated by Luxury Lifestyle Awards with the prestigious Best Luxury Landscape Architecture for Son Bunyola Hotel by Sir Richard Branson...
Luxury Lifestyle Awards Presents The TOP 100 Hotel General Managers of 2024

Honoring Leadership: Luxury Lifestyle Awards Presents The TOP 100 Hotel General Managers of 2024

Luxury Lifestyle Awards proudly announces its annual selection of the TOP 100 Hotel General Managers of the World for 2024. This anticipated compilation celebrates...

The 7 Biggest Global Vacation Rental Trends for Property Owners

Due to the recent COVID-19 health crisis, the vacation rental business has experienced an unprecedented impact. The United States and many other countries have...
Private Fine Immobilien AG Recognized as Switzerland

Private Fine Immobilien AG Recognized as Switzerland’s Best Luxury Boutique Real Estate Consultancy of...

Private Fine Immobilien AG, a premier luxury boutique real estate consultancy, has been recognized with a Luxury Lifestyle Awards for Best Luxury Boutique Real...
ML Vista Homes

ML Vista Homes: The Future of Luxury 3D Visualization

ML Vista Homes has quickly emerged as a leader in the architectural design industry, recently earning the prestigious Best Luxury Architect Visualization & Design...
Arkitech Group: The Future of Luxury Homes, Built Smarter and Faster

Arkitech Group: The Future of Luxury Homes, Built Smarter and Faster

Arkitech Group has once again proven its expertise in luxury home construction, earning recognition as the Best Luxury Custom Home Developer for Serenity in...
Upgrade Your Business Travel Flights: Why It Matters

Why You Should Upgrade Your Business Travel Flights

The airline industry is expected to cross the $38.4 billion mark in the future. This means there are millions of people who splurge money...
3 Things You Need to Know When Investing in Watches

3 Things You Need to Know When Investing in Watches

to give watches the time of day (pardon the pun). They are not only fashion accessories, but also nowadays a high technological device that...

The Future of Luxury Talent

By Ashok Som Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...
BOBITS Aerial

The World’s Greatest Paradise Islands

Owning an island is the pipe dream of billionaires. Once you've bought all the conventional things that money can buy, owning a remote island...
AYANA Phuket

AYANA Phuket Joins the Elite: Named One of LLA’s TOP 100 Luxury Residences Worldwide

In 2025, AYANA Phuket was honoured as one of Luxury Lifestyle Awards’ TOP 100 Luxury Residences of the World. This accolade not only positions...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...

“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot

In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...

Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...

By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...
The General Counsel: The Hidden Architect of Integrity in Luxury

The General Counsel: The Hidden Architect of Integrity in Luxury

By Elena Bajada To what extent does craftmanship underpin the luxury sector? Elena Bajada of Major Lindsey & Africa argues that in the best of...
Woman writing

How to Grow Your Luxury Retail Business through Guest Posting

Running a luxury retail business has always been quite different from almost any other enterprise. Different approach to marketing, clients with a specific set...
Boutique Hotel Momentum Earns Top Recognition for Its Distinct Guest Experience

Boutique Hotel Momentum Earns Top Recognition for Its Distinct Guest Experience

Boutique Hotel Momentum is celebrated by Luxury Lifestyle Awards for its standout achievement as the winner of Best Luxury City Hotel in Budva, Montenegro....
Room12 Bucharest

Room12 Named Best Luxury Design Serviced Apartments in Bucharest, Romania 2025

Room12 has been awarded the title of Best Luxury Design Serviced Apartments in Bucharest, Romania 2025 by Luxury Lifestyle Awards, recognizing its distinctive approach...

D-Hotel Maris: the Ultimate Luxury Experience

D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...
Where Architecture Meets Human Experience: UNUM Wins Global Honor for Metyis Technology Center

Where Architecture Meets Human Experience: UNUM Wins Global Honor for Metyis Technology Center

In the world of luxury commercial architecture, few firms have achieved the distinction and trust that UNUM Architecture commands. Recently honored with the Best...
hotel

7 High-Tech Solutions That Turn Hospitality Industry Upside Down

When one says "high-tech" or "bleeding edge", the hospitality industry will probably be not the first association that jumps to your mind. After all,...
Phyllis Newhouse Omenaa Mensah Rafał Brzoska Dedrick Thomas Hervia Ingram

Art, Elegance, and Philanthropy: How the TOP CHARITY Auction Redefined Giving Back

In the world of luxury, few events manage to seamlessly blend grandeur with a profound sense of purpose. The TOP CHARITY Auction 2024, recently...
Luxury Lifestyle Awards Celebrates Smartmove Marbella’s Success in Exclusive Property Investment

Luxury Lifestyle Awards Celebrates Smartmove Marbella’s Success in Exclusive Property Investment

Luxury Lifestyle Awards has officially named Smartmove Marbella as the Best Luxury Real Estate Investment Consultancy in Costa del Sol, Spain. This recognition highlights...
luxury fashion retailers

Luxury Fashion Retailers are Turning to Concept Stores

The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...
business article review

Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni

The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...
World Luxury Chamber of Commerce Honors the TOP 100 Luxury Marketing Leaders of 2025

World Luxury Chamber of Commerce Honors the TOP 100 Luxury Marketing Leaders of 2025

In celebration of World Luxury Day, Luxury Lifestyle Awards and World Luxury Chamber of Commerce (WLCC) proudly reveal the TOP 100 Luxury Marketing Leaders of...
Chanel

When Building-a-Brand is Strategy? The Brand Based View

By Ashok Som and Kazuhiro Asakawa Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...

Does the Devil Wear Prada? Lessons in supply chain sustainability from luxury fashion

By Hakan Karaosman, Donna Marshall and Alessandro Brun Summary In this article, we present the results of a five-year ongoing research project, with multiple companies in...

This will close in 15 seconds