Reinventing Professional Services: Building Your Business in the Digital Marketplace
By Ari Kaplan
The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage...
Mapping Human Behavior for Business
By Alexander Bentley, Mark Earls and Michael J. O’Brien
Brand data often show that “I’ll have what she’s having” is a better default setting than...
Good Profits and Growth How Net Promoter Helps Companies Thrive in a Customer-Driven World
By Fred Reichheld, Rob Markey and Andreas Dullweber
Companies are now finding that the only path to sustainable growth lies through “good profits” and long-term...
The Need For Reputation Management Capabilities
By Daniel Diermeier
Maintaining a strong reputation is critical for a company’s sustained success. Yet, almost every day a new crisis makes the headlines. These...
Hidden Needs Analysis: Creating Breakthrough Products
An Interview with Keith Goffin
The clear identification of customer needs is a fundamental part of successful innovation and most organizations aim to develop a...
Underdog Branding: Why Underdogs Win in Recessions
By Neeru Paharia, Anat Keinan, and Jill Avery
In response to difficult economic and social realities, firms can successfully both inspire, and increase their appeal...
Why Emotions Are as “Soft” as Gold Bars (Making Money)
By Dan Hill
For brand-oriented consumers and leaders as well as your average worker, emotions matter. Emotions are central, not peripheral, to both marketplace and...