Retail Execution and the Importance of Trade Promotion Management
Trade promotion management (TPM) is a critical part of a retailer's marketing strategy. It helps to optimise spending on sales programmes and promotions, allows...
Unlocking the Key to Success: 8 Proven Strategies for Measuring Marketing Campaign Results
Marketing campaigns are a vital pa rt of every business's growth strategy. Putting time and money into a good marketing plan is important to...
Digital Payment Processing In Canada – A Guide For Business
The digital side of Canadian payment processing is growing rapidly, and the number of businesses using it has increased by over 400% in the...
Using Whiteboards for Collaborative Problem Solving
Collaborative problem-solving is a critical skill in today's workplace. It involves working together to identify and solve complex problems. Whiteboards are an effective tool...
5 Industries Where Audience Analysis Can Go Further than Simply Improving Brand Marketing
Audience analysis is an essential element of brand marketing efforts, allowing brands to gain insight into the ideal target audience and their needs, wants,...
Startup Management: How to Get Ahead
Are you looking to get ahead of the competition while managing your startup? A new company represents an investment toward a better future and...
What is an Email Client, and Why Your Business Needs It to Maximize Communication
In a nutshell, an email client is a program that allows you to send and receive email messages. It lives on your computer, and...
How to improve ROI from your cybersecurity investments in 2023
By Raghu Nandakumara
We are currently experiencing one of the most challenging global recessions of the 21st century. Business leaders from all sectors are under...
Understanding Embedded Finance: Why the Right Banking License Matters
By Nikhil Sengupta
For Banking-as-a-Service (BaaS) adopters, the benefits of embedded finance are clear – a better customer experience, increased conversion and stronger brand loyalty....
HealthKeeperz Shares the Benefits of Remote Patient Monitoring and Explains Medicare Provisions for 2023
Thanks to the convergence of the COVID-19 pandemic, an aging global population, and vastly improved monitoring, communications, and artificial intelligence technology, the field of...
How to Buy Twitter Likes?
For new or experienced microblogging enthusiasts wanting to reach a wider audience, boost engagement rates, increase their social media presence, and go viral, “how...
The Role Of Mobile Learning In The Future Of Remote Work
In recent years, mLearning has grown exponentially. This is not because cell phones and other gadgets are becoming more commonplace but because people have...
Photography Business Marketing Ideas
Marketing your photography business can be a challenging task, especially in a highly competitive industry. However, with the right approach, you can effectively reach...
Top Three Coins for Collectors
Coin collection can be traced back to ancient Greece when it was common to give coins as gifts on significant occasions. People who enjoy...
Why Kazakhstan is Hosting the Astana International Forum this Year
By Kassym-Jomart Tokayev, President of the Republic of Kazakhstan
In an increasingly polarized world, Kazakhstan often plays the role of a bridge between East and...
How to Create and Launch a Google Ads Campaign [2022 Update]
Unarguably, the internet is the "eighth wonder of the world". It provides us with a huge arsenal of options and opportunities, including the ability...
How Much Should Brands Invest in PR
Public relations (PR) is an essential part of the promotional mix for a brand. Some companies prefer internal PR teams, whereas others prefer hiring...
Revolutionizing Learning and Development of Talent With Custom Elearning Development
Introduction
Custom-developed eLearning is becoming increasingly popular as a tool for employee development. It is an impersonal way of learning for the employee and increases...
How to Buy Instagram Likes for Your Business: A Cheaper Alternative.
Have you ever heard of buying Instagram likes cheap? It's a great way to get more attention and followers for your content. In this...
How To See Someones Instagram If It’s Private?
Viewing a closed account may be of interest to a particular user for a variety of reasons. This phenomenon is so popular that a...
KeepProductive: Spike is “iMessage For Your Email”
In today's fast-paced business world, effective communication is critical to success. With remote work becoming more common and teams spread out across different locations,...
Will the Euro Rise Continue?
The last year has been dreadful for the euro – at some moments, the European currency was cheaper than the US dollar – for...
Interpreting Services: Enhancing Communication and Understanding
Communication between individuals of different languages and cultures can be a difficult challenge. Without a common language, understanding and productive dialogue can be nearly...
How Does Change Management Work?
Change management is the process of planning and implementing changes within an organisation, in a highly structured manner. The goal of change management is...
Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers
By Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Using digital influencers to reach mass audiences is becoming popular in business-to-business (B2B) markets. For business...
Fintech as a Major Catalyst for Change in Lending
By Melissa Porras Prado
Examination of the effects of fintech lending on firm policies reveals that firms access fintech to obtain long-term unsecured loans and...
Am I Being My Best Self? Building Your Emotional Intelligence at Work – ...
By Carolyn Stern
The archetypes of the screaming team leader, the oversharing colleague, or the coworker who never looks people in the eye are so...
How to Protect Your Brand in terms of Affiliate Marketing
Brand protection is crucial for affiliate marketing. Read this article to get to know how to provide it to your brand.
If you're planning to...
2022 in Review, Plus a Year into the Future – Malta vs. the European...
The stability of Malta in recent years is much like a pendulum. Its financial, political, and cultural obstacles serve as the separation between the...
How to Build a Website Like LinkedIn: A Comprehensive Guide
Are you looking on how to make a website like LinkedIn? Look no further. In this guide, we will walk you through the process...
A Connected, Committed Community: How to Create Lasting Brand Loyalty
Did you know that 65% of a company’s business comes from existing customers? This statistic highlights the importance of brand loyalty when it comes to...
A Guide to Online Payment Transaction Fees and Pricing Models
By Deniss Gusakovs
If you’re selling or buying online, payment processing fees are a given. They’re a necessary part of doing business and accepting credit...
Ways You Can Implement To Increase Followers On Instagram
You put a lot of time into planning and producing content on Instagram. When you click "Share," everything is OK for a few periods....
Why Modern Employers Are Not as Keen on Background Checks as They Used to...
In the past, background checks were a standard part of the hiring process for many employers. However, in recent years, there has been a...
Where is Foreign Aid Really Going?
An Analysis on Embezzlement of Aid in West Africa.
“Wherever European Union funds are spent, within or outside Europe, the European Anti-Fraud Office (OLAF) can...
How Introverts and Extroverts Use Social Media Differently
We’re taking a deep dive into the social media behavioral differences of extroverts and introverts - terms coined by the famous psychologist Carl Jung....
Senior Professionals – The Benefits of Relocating to Work in the UK
We’ve heard a lot in the UK about how Brexit has impacted the job market but that almost always focuses on a lack of...
Premium Travel Services Where Personalisation Comes First: Interview with Ivan Saprov, CEO and Founder...
Unlike many other services for travellers where the emphasis is on automation, Voyagu's offering puts personalisation first, and only then applies the latest technology...
Beyond Good Intentions – Bringing Strategy To Giving, Impact Investing, and Corporate Responsibility
By Olga Almqvist
Value-driven leaders and people with means have an array of options for giving back to society. But whether through philanthropy, impact-driven investments,...
Better Connect With Employees and Clients All Over the World
Businesses now exist in a world where employees can work dotted all over the globe, and might rarely be in the same building as...
The Top Theories of Organizational Strategy Applied in Businesses
Organizational strategy is the process of determining a company’s long-term direction and making decisions on allocating resources to pursue this direction. It is a...
How Should Brands Think About Political Activism?
By Matt Johnson
When it comes to engaging in activism, it's crucial that the brand should be intrinsically driven to address this issue, and isn't...
IP Warm-Up is Key to Building Sender Reputation in Email Marketing – Here’s How...
As an email marketer, you work in a highly competitive sector. With so many brands vying for the attention of your target consumers, you...
How This Conversion and Audience Data Platform Optimizes Marketing Funnels
Knowing an audience is a critical aspect of any business, as it enables marketers to create effective strategies that address the specific needs and...
Why Work and Organization Psychology Should Be Every Company’s Top Priority
It is an all-too-common occurrence that we hear of. You or someone you know starts a job they are excited about, only to leave...
The Rise of FinTech and the Shifting Nature of Financial Services
The way you bank is likely a lot different than it was for your grandparents or your parents. Now, more people rely on mobile...
No Bank Digital Signage may be Causing You to Lose Out on Opportunities
Digital technologies continue to advance, and for businesses to compete, they need to be up-to-date with what they're employing in terms of the tools...
Get Results from Your Mobile App Marketing Campaigns
Marketing consultants looking for the latest, most innovative, and ground-breaking ways to drive app downloads and increase revenue for their company or product can...
Building Your Brand Identity that Reflects Your Personality or Prospects: Why and Why Not?
By Syed Balkhi
Did you know that according to 77% of marketers, a strong brand is a key driver of a company’s growth?
Your brand identity...
How AI Could Change Marketing in 2023 and Beyond
The marketing world has experienced tremendous changes in the last decade, and technology hasn’t ceased to play a significant role in this evolution. Businesses...
