STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

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Claudia Goldin’s Nobel Prize Win Is a Victory for Women in Economics − and...

By Veronika Dolar Economic history has long been chronicled through a male lens, emphasizing the contributions of men and their viewpoints. For proof, just look...
Businessman using laptop sitting on bean bag in office

The Price of Progress: Financial Factors in Choosing Executive Education or an MBA

By Pamela Martinez The price tag attached to pursuing higher education doesn’t come easy for most. Today, continuous learning and professional development are vital to maintaining...
Social Media Advertising Strategies

How To Maximize Impact in the Digital Landscape With Social Media Advertising Strategies

In the ever-evolving digital landscape, social media advertising has become a cornerstone of marketing strategies for businesses worldwide. With billions of active users on...
Employees Motivated in the Office

How to Get Your Employees Motivated in the Office

Even if you hire the most skilled and dedicated employees on offer, this does not mean that they will always be focused when they...
Putting Humans First

Doing it Right by Putting Humans First: Interview with Paul Evans

Paul Evans and his friends founded software specialists Mindera with the emphasis on thinking of everyone else – clients, employees, and society – first....
Helping with work

Navigating Change: Eric Langston Explores Union Responses to Evolving Workplace Practices

Change is a constant in our lives, and the workplace is no exception. In recent years, workplace practices have been evolving rapidly, driven by...
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Setting up Advertising on Facebook

In this article, we will not only take a detailed look at the process of setting up advertising on Facebook from the technical side,...
Side view of cheerful multicultural businessmen holding champagne glasses and talking in the event

14 Ideas to Take Your Corporate Events to the Next Level

Corporate events are pivotal in fostering connections, disseminating vital information, and enhancing brand image. However, many such gatherings often become monotonous, leaving participants uninspired...
Corporation

AoEC Certifies As a B Corporation

The Academy of Executive Coaching (AoEC) is delighted and proud to announce its certification as a B Corporation. As an accredited global coach training company,...
Marketing Strategy Business concept

How to Keep Your Marketing Strategy Fresh

It's tempting to rely upon previously successful marketing frameworks for upcoming campaigns, but this lack of effort and imagination will only result in disappointment....
Mastering the Art of How

Mastering the Art of How-To Videos with Voiceovers: A Comprehensive Guide for Coworkers

In today's fast-paced and digitally-driven workplace, effective communication is paramount. One powerful tool that simplifies complex concepts and streamlines information sharing is how-to videos...
lesson from nfts

Building Brand Engagement: Lessons from NFTs and Collectibles

By Frank Cespedes and Ben Plomion The hype about NFTs might be over, but when carefully deployed, they remain a viable tool for brand engagement,...
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Investing in Luck: The Financial Aspects of the Gambling Industry

The attraction of gambling is almost universal. Whether it's the thrill of the roulette wheel, the strategy of blackjack, or the unpredictability of a...
Business and Creativity

10 Content Creation Tools for Business: Unleashing Creativity and Efficiency

Content creation plays a vital role in the success of many businesses, especially ones that have a significant online presence. Whether it's creating engaging...
Leads For Your Business

How To Effectively Generate Leads For Your Business

By Andrew Dunn Are you looking for ways to generate more leads for your business? Of course you are. Who isn’t? With the right strategies and tools,...
Successful Sales Playbook

How SaaS Founders Can Build a Successful Sales Playbook

By Andrew Dunn Are you a SaaS founder itching to build a killer sales playbook? In today's cutthroat market, a solid sales strategy is a...

Don’t Hire for Culture Fit

By Ruchika Tulshyan Hiring for culture fit is among the most widespread and exclusionary hiring practices today. Leaders must concentrate on culture add to be...
The Power Behind the Podium How Political Consulting Influences Voter Behavior

The Power Behind the Podium: How Political Consulting Influences Voter Behavior

In the world of politics, perception is everything. Every detail matters, from the carefully crafted speeches to the perfectly timed photo ops. This is...
Revenue Cycle Management

Unlocking The Secrets Of Efficient Revenue Cycle Management

Photo by @freepic.diller on Freepik.com Having a well-managed revenue cycle is essential for the health of any business.  One of the lesser-known facets of this...
Sales Call Sentiment Analysis Understanding Customer Emotions

Sales Call Sentiment Analysis: Understanding Customer Emotions

When it come­s to sales, being able to unde­rstand your customers' emotions can be the­ deciding factor betwee­n sealing a deal or missing out...

Culture Is Still ‘‘a Thing’’: On Why It’s So, but Shouldn’t Be

By Ernst Graamans The time has come to see culture in business settings in a new light – not as a ‘‘collective programming of the...
Unlocking the Power of Influencer Marketing for Brands

Unlocking the Power of Influencer Marketing for Brands

Immerse yourself in a vibrant, bustling digital bazaar. It is a space teeming with energy, reminiscent of a grand marketplace where every corner is...
Small Business Bookkeeping Tips for Financial Prosperity

Small Business Bookkeeping Tips for Financial Prosperity

In the realm of financial management, maintaining proper bookkeeping holds paramount importance. This guide explores the significance of meticulous bookkeeping practices and what you...
career

How to Best Manage Customer Expectations in Cooler Seasons

Despite the sudden bursts of sunshine recently, it’s inevitable that we’ll be heading into another frosty winter later in the year. And with the...
7 Best Interview Questions to Ask to Understand Someone's Character

7 Best Interview Questions to Ask to Understand Someone’s Character

When hiring for your next employee, their skill set isn’t the only factor to hone in on. Their ability to adapt quickly to your...
Employee Training Made Easy Tip for 2023

Employee Training Made Easy: Tip for 2023

Long gone are the days when employee training involved countless hours in stuffy conference rooms, slogging through dry policy manuals, or struggling to stay...
art of future design

The Art of Future Design — Part II: Deployment, Wholeness, and Impact on...

By Kristine M. Kawamura, Mario Raich, Simon L. Dolan, Dave Ulrich, and Claudio Cisullo In this article, we extend the logic that was previously published...
beauty premium

A Beauty Premium and a Plainness Penalty: Attractiveness at Work

By Adrian Furnham Are physically attractive people seriously advantaged at work? Are they more likely to be selected, promoted, and given higher salaries? Does being physically...
Digital PR

Navigating Micro-Moments: How Digital PR Can Master Real-Time Engagement in the Mobile Era

By Jessica Wong When was the last time you reached for your smartphone because you needed to know something, quickly wanted to check a fact,...
Hybrid Office

Collaboration, Wellbeing, and Technology Solutions are at the Core of the Hybrid Office

By Dorthe Krogh Jensen Dorthe Jensen, VP, Global Marketing at EPOS talks about navigating the hybrid working landscape and how businesses can use technology and...
Cause Related Marketing The Secret To Making Customers Care

Cause Related Marketing: The Secret to Making Customers Care

Grab a tissue and get ready to shed a tear. Those heart-wrenching puppy commercials abused animals on screen to make you reach for your...
In Iraq, Record Oil Revenues are Resulting in Dramatic Infrastructure Investment

In Iraq, Record Oil Revenues are Resulting in Dramatic Infrastructure Investment

As a vital member of the OPEC alliance, Iraq’s plentiful oil and gas reserves are well documented with multiple international actors keen to work...
Exploring Forex the USD RUB Pair in Focus

Exploring Forex: the USD/RUB Pair in Focus

The USD/RUB pair stands as one of the most significant currency duos across the globe, though it doesn't rank as the most liquid. It...
Loyalty Program Benefits for Customers

Loyalty Program Benefits for Customers

Businesses constantly strive to set themselves apart from rivals in a customer-controlled market. Businesses use well-designed loyalty programs as a powerful component to attract...
banking on data

Banking on Data: the World’s First-Ever Common Currency

By Hamilton Mann There is no shortage of descriptors when it comes to unveiling the considerable importance of data in our societies. While some refer...
Merger

Navigating Tech Companies Mergers: The Key to a Seamless Transition

By Slava Todavchich Successful company mergers have far-reaching impacts, not only shaping the competitive landscape but also influencing the lives of employees and the fabric...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...
Fun Work Games to Elevate Employee Spirits

Boosting Morale: 10 Fun Work Games to Elevate Employee Spirits

Employee morale is a critical factor in maintaining a productive and harmonious workplace. Employees who are happy and engaged tend to be more creative,...

The Future of Luxury Talent

By Ashok Som Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...
Digital Marketing

Leveraging Digital Marketing to Propel Your Online Business Forward 

In today's hyper-connected society, leveraging the power of digital marketing has become a crucial factor in propelling your online business forward. Whether you're just...

Innovation pathways for luxury brands – evolution or reinvention?

By Hannes Gurzki and Ashok Som  Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...
Tips For Hiring Executive Insurance You Must Know

Tips For Hiring Executive Insurance You Must Know

The success of any company depends on selecting the best employees as the insurance sector continues to change and confront new difficulties. It is...
7 Creative Employee Recognition and Appreciation Ideas

7 Creative Employee Recognition and Appreciation Ideas

Humans love being appreciated for their work. A gesture as small as a 'thank you' makes most people feel like what they do is...
Shang Xia

To Harness the Power of Purpose, Brands Must Have a Mission

By Klaus Heine and Sabine Chrétien-Ichikawa Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...
Loyalty Program

Notion of Promotion: Benefits of a Robust Loyalty Program

So, you're considering implementing a loyalty program in your business - or, maybe you're looking to improve the one you have, but you're not...
luxury shopping

How to Move from Product to Cultural Innovation

By Klaus Heine and Michel Phan Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
brand strategy services

Success Guide to Expert Brand Strategy Services

Your dream to grow your start-up or take your big enterprise to its next level is not easy to achieve. Apart from working hard,...
online customer review

The Ethical Considerations When Asking for a 5-Star Review

Asking for 5-star reviews has become a common practice. It raises ethical issues that businesses must be aware of and navigate carefully. When requesting...
Economic and Statistical Insights into the Top Women's Sports

Economic and Statistical Insights into the Top Women’s Sports

Although female athletes have existed since ancient times, their presence within the professional community would not be felt until the Second World War with...
Why Onboarding Matters The Critical Role of Early Engagement in Employee Retention

Why Onboarding Matters: The Critical Role of Early Engagement in Employee Retention

In today's competitive job market, attracting and retaining top talent has become increasingly challenging for organisations. Employee retention is a critical concern for businesses...

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