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Books

Using Your Book as a Marketing Tool: A Complete Guide

A book can be a powerful marketing tool if it is used correctly. It can help you to build your brand and reach new...

6 Tips For Measuring Influencer Marketing KPIs For Small Businesses

By Jenna Bunnell In the world of digital marketing, you can’t go far before running into influencers. Promoting everything from makeup sets, food subscription services,...
outreach

What is Outreach Marketing & What are its Benefits?

Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
Link Building

Link Building Strategies that Still Work in 2022

If you have even a little bit of information or knowledge about Search Engine Optimization (SEO) and its techniques, you will definitely have heard...
CMS Supports Marketers

How Kontent Headless CMS Supports Marketers

The marketing benefits of a headless content management system (CMS) are growing in an increasingly omnichannel world. With a headless CMS such as Kontent...
NLP in Your Business

How to Use NLP in Your Business

Many people have heard of Neuro-Linguistic Programming (NLP), but they are unsure what it means and how they can use it in their life. NLP...
marketing

7 Amazing Email Marketing Tips & Strategies for Ecommerce Businesses

An online business demands personal touch that you must provide to each customer without individually engaging with them. Thus, it is impossible to boost...
Business and Political Campaign

Lessons Business Owners Can Learn from Political Campaigns  

Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more....
Promotional products

The Science Behind Promotional Products

As surprising as you may find it, promotional products truly are all around us.  That coffee mug you prefer to drink out of in the...
Leads

What Does the Future of B2B Lead Generation Look Like?

As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...
Retail

A Guide To The Different Types Of Customers In Retail

Every retail store deals with a wide array of customers every day, all with their own unique reasons for entering the store. To more...
Sales Culture

How to Build a Strong Sales Culture That’s Destined For Success

By Grace Lau Sales organisations invest, on average, 90% of their budget in personnel. Building a strong sales culture is essential to ensure that such...
New-Product

How to Effectively Promote a New Product in 2022 and Beyond

Getting people to buy a new product is a tedious task. However, as long as you can promote it the right way, your product...
customers

How to Keep Your Customers Coming Back for More

Whatever line of business you are in, you need to make sure that your customers have a reason to come back to you over...
digital marketing

Promotional vs Transactional SMS: Which is Better For Your Brand?

By Richard Conn Once associated almost exclusively with spam, SMS marketing has become a text message trend in 2021. It has proven itself to be...
Testing

How to Conduct Email Campaign Split Tests

By John Allen Email split testing isn’t spoken about enough when it comes to creating a good email marketing campaign. Yet, firms that do practice...
Chanel

When Building-a-Brand is Strategy? The Brand Based View

By Ashok Som and Kazuhiro Asakawa Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...
online marketing

Online Marketing Trends Every Business Should Watch Out For In 2022

The latest online advertising predictions by Zenith show that digital marketing will account for more than 60% of global advertising expenditure in 2022. According to...
Marketing funnel

What is a Marketing Funnel?

A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
SEO

SEO in 2022: How will Things Change in 2022?

Despite the ever-changing nature of the searching algorithms, organic traffic remains one of the stable and reliable sources of leads and customers. For businesses,...
Business - client

Get More Clients for Your Online Business in 2022 with These Tips

You may wonder why online business is popular nowadays? Well, setting up an online business is easier than a brick-and-mortar one. There is no...
Video Marketing

Video Marketing Benefits That Every Small Business Owner Should Know

Small businesses cover a wide spectrum. It can be a single person or a full-fledged company with several employees. These early-stage businesses need value-driven...
digital marketing mistakes

Digital Marketing Mistakes Your Business Should Avoid

In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
Discount

Ways for Implementing Best Discount Code Strategy

Promotional codes are a smart and effective approach to increase brand awareness and monitor marketing results. A coupon system is made up of characters...
Traditional Marketing Comfort Zone

5 Ways to Break Free From Your Traditional Marketing Comfort Zone (Including Scientific Marketing...

By Jessica Day Sometimes, it feels like you’re stuck in a marketing rut. Your marketing campaigns aren’t getting the engagement they used to, and they’ve...
digital marketing

The 5 Best Digital Marketing Strategies You Need in 2022

Technological advancements and the availability of new advertising applications and tools results in the consistent and rapid evolution of digital marketing strategies. As a...
Virtual-collaboration

Why Strong Virtual Collaboration Is Crucial to Customer Service

By Grace Lau Customers are more discerning than ever, so providing excellent customer service is crucial.  Today, a high-quality customer experience often attracts new customers and...
Social Media Content

7 Tips for Impactful Content Marketing Campaign in the New Normal

By Jenna Bunnell The Covid-19 pandemic has changed the face of conventional business forever. Multiple lockdowns across the globe have led to significant changes in...
Email Marketing

8 Email Marketing Metrics Every Ecommerce Business Should Keep Track

By Grace Lau Did you know that the global email marketing sector was valued at $7.5 billion in 2020? This number is expected to rise...
email engagement

How to Increase Email Engagement with Interactive Elements

By Jenna Bunnell Did you know that 81% of B2B marketers admit email newsletters are their most used form of content marketing? This statistic counters...
brand managers

Fantastic Tips for Aspiring Brand Managers

As an entrepreneur, business success isn't determined by how much money you invest or the number of customers your product attracts.   The critical factor...
Personality Traits You can Develop through Public Speaking

8 Personality Traits You can Develop through Public Speaking

In today’s era of cut-throat competition and endless opportunities, you can’t rely solely on good grades to excel and achieve success on the professional...
content marketing

The Ultimate Guide to Developing a High-Performing Content Marketing Campaign

By Grace Lau Content marketing is one of the best ways to get your message in front of audiences, drive new traffic to your site,...
Customer Acquisition vs Customer-Retention

Customer Acquisition vs Customer Retention: Which is More Important?

By Jessica Day Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
customer engagement

Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase

By Grace Lau Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
Handshake

A Step-by-Step Guide to Building a Sales Funnel for Your Business

By Jenna Bunnell A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
digital marketing

4 CTA Examples and How You Can Create an Effective One

by Nicholas Rubright Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....
social media

Social Proof: Why is it Important, and How Can You Use it?

By Jimmy Rodriguez Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...
competitive amazon marketing strategies

Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide

If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Digital Customer Onboarding Using OCR and AI for ID Cards

Digital Customer Onboarding Using OCR and AI for ID Cards

More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...
Branding

7 Most Common Branding Mistakes eCommerce Businesses Should Avoid

No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...
Shopping Cart

Reducing Shopping Cart Abandonment: 7 Time-Tested Tactics

Online shoppers are notorious for adding items to shopping carts, then leaving them there without completing the checkout process. While the widgets remain in...
Marketing Essentials for A Medical Practice Website

7 Marketing Essentials for A Medical Practice Website

The internet has changed the way that people make decisions about their health. It is important for medical practice website owners to make sure...
Sales-Money

What a Sales Book Won’t Tell You

A salesperson exuding confidence, experience, and knowledge allows the consumer an immediate sense of confidence. One of the primary difficulties for new sales staff...
Marketing

Tips On How to Use Digital Marketing to Enhance Your Business

Whether you are an e-commerce store or a brick and mortar business, promoting your brand and reaching your target audience will be one of...
Holidays-Marketing

How to Boost Holiday Season Marketing With a Brand Mascot

The holiday season is the best time of the year for brands and businesses. You can secure the advantage of the generous mood as...
Telegram

Promote Your Business with the Best Telegram Ads Platform and Increase Sales 

The question of how to stay afloat, retain regulars, and attract new clients is familiar to every business owner these days. No wonder entrepreneurs...
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
Customer Experience (CX) Trends

2022 Customer Experience (CX) Trends Revealed

The demand for excellent customer experience is at an all-time high right now. Pricing is no longer a sole factor that impacts patronage; 86%...
Great-Presentation-for-Tech

How to Create Great Presentations for Tech & Marketing Audiences

Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for...

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