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Why Localisation is Key to Global Marketing

May 19, 2017 • Global Business, Marketing & ConsumersComments (0)

By Christina Comben Any marketing campaign is geared to capturing the minds and hearts of its target market. In a globalised marketing platform, Christina Comben highlights how localisation, as an investment, is one that will definitely pay off in the long run.   If you want to increase sales, broaden your brand awareness and give …

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Crossing Cultural Barriers to Achieve Superior Team Results

March 10, 2017 • STRATEGY & MANAGEMENT, Global Business, Team ManagmentComments (0)

Interview with Bhaskar Pant Executive Director, MIT Professional Education   Culturally diverse teams produce more creative, innovative group results, compared to those in more culturally homogenous groups. In this interview with Bhaskar Pant, the Executive

Strategising for the Future

March 2, 2017 • STRATEGY & MANAGEMENT, Global Business, Future of Business, Strategic SpotlightComments (1)

By Joan E. Ricart and Carlos Rey In this article the authors discuss how organisations can better strategise for the future by integrating and balancing the three logical approaches to strategy: analytical, institutional and systemic.   In the current

Is Your Innovation Strategy Ready to Meet the 21st Century?

March 2, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Emerging Ideas, Future of BusinessComments (0)

By Tamara Bekefi and Marc J. Epstein We are living in the midst of great change. The impacts of climate change, social issues, and technology are altering the way we live and work. Water scarcity, greater competition for basic inputs resulting from shifting

After After-Sales: New Business Models Tempt, Fail Industry

January 27, 2017 • STRATEGY & MANAGEMENT, MBA & Executive Education, Global Business, Marketing & Consumers, Business ModelComments (0)

By Olaf Plötner The after-sales-based business models of industrial enterprises are endangered. Simultaneously, modern data-based technologies enable the development of complex service solutions – so called business models 4.0. Olaf Plötner, Dean of

A Primer on Theoretically Exploring the Field of Business Model Innovation

January 20, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Business Model, Future of BusinessComments (1)

By Oliver Gassmann, Karolin Frankenberger and Roman Sauer Companies like Amazon, Uber, and Skype have become business strategy icons and the way they transformed industries can hardly be explained with classic strategy research. This article explores the

Passports for Sale

December 1, 2016 • STRATEGY & MANAGEMENT, SPECIAL FEATURES, Global BusinessComments (0)

Interview with Till Neumann, IMCM, founder and managing partner of Citizen Lane The luxury of a global lifestyle and world travel can be achieved through acquiring a second passport. Citizenship-by-Investment (CBI) programs are a respectable way to acquire

And They Lived Happily Ever After – The Value of Storytelling in Consumer-Brand Interaction

November 28, 2016 • STRATEGY & MANAGEMENT, Global Business, Marketing & ConsumersComments (0)

By Klaus-Peter Wiedmann, Evmorfia Karampournioti and Nadine Hennigs Storytelling has become an essential element of the business environment to deliver information, manage conflicts, support team building processes, and create emotional bonds with a

What causes managers to change their business model?

November 27, 2016 • STRATEGY & MANAGEMENT, Global Business, Business Model, Strategic Spotlight, TransformationComments (1)

By Tina Saebi, Lasse Lien and Nicolai Foss Business models define how companies create, deliver and capture value. But business models are not static – they need to be adapted to changing conditions. This article discusses what causes managers to change

5 Ways Trump or Clinton Could Make Government Run More Like a Business

November 10, 2016 • LEADERSHIP, STRATEGY & MANAGEMENT, SPECIAL FEATURES, Global Business, Commentary, Editors' PickComments (0)

By Howard Schweitzer Applying business concepts to government is not a fantasy. With the right leader, a heavy dose of patience and good ideas, government can become more efficient delivering more value at decreased burden to taxpayers.   Throughout the